Prepared By

Kaneria Keyur M.
F.Y.B.B.A.
Smt. M. T. Dhamsania Commerce college
Rajkot
Academic Year

2006 - 2007
Guided By

Prof. Mr.Manish
Submitted To

Saurashtra University

PERSONAL INFORMATION
NAME
keyur

FACULTY
B.B.A.

SUBJECT
visit

FIRM VISITED
Wafers Pvt. Ltd.

kaneria
F.Y.
Industrial

Balaji

CENTER

Rajkot

UNIVERSITY
Saurashtra University

ACEDEMIC YEAR

2006-07

ROL NO

27

CERTIFICATE OF COLLEGE

This is to certify that Mr. kaneria keyur studying in F.Y. B.B.A.

successfully carried out his project work and has prepared
project report under the guidance of Prof. manish

Signature of Guidance

Signature Of Principal

PREFACE
It has been strongly observed that theoretical knowledge alone
cannot succeed rather its practical use is of immense significance for the
survival of human beings of late it has been well accepted that small scale
industries have huge employment potential. New industrial policy 1991
was a watershed year for India, which witnessed rapid transformation in the
industrial development of India.
In view of significant role played by industries in the economic
growth, Saurashtra University has incorporated industrial visit in BBA course
Which Provides a golden opportunity to the students to understand FELTNEED of an industrial establishment. Hence a project report has to be
prepared which enhances the skill of a student. In this project report I have
incorporated the dynamic vision of Virani Family in the making of BALAJI
WAFERS LTD. through a turbulent period of life.
The practical visit is an essential feature of business studies. The
current rapidly changing business demands for dynamic entrepreneurs and
personnel. The practical study will enable the students to know about the
organization, environment, their problems and complexities. The project
work undertaken here is on Balaji Wafers Pvt. Ltd. which has proven to be
an ideal proprietary private company.

DECLARATION
I undersigned Mr.kaneria keyur student of Smt. M. T. Dhamsania
Commerce college, Rajkot, hereby declare that all the information in this
report are my own research work and. And it has been carried out under the
supervision of Prof.manish. This report is not been previously submitted to
any other university and should not be given to any university or institute for
any purpose
I submit this report to the Saurashtra University for the completion of
my F.Y. B.B.A. examination.

Date :Place:- Rajkot

(Kaneria Keyur M)

ACKNOWLEDGEMENT
I am conscious of my gratitude to many people who have extended
their help and inspiration during my project development.
I am greatful to SAURASHTRA UNIVERSITY for putting on industrial
visit in our syllabus and for giving an opportunity to visit it.
I am also thankful to my Principal Mr.raiyani and Prof. manish for
providing me an excellent guidance pertaining to our training.
Who have shown willingness to import training to the students are co
operative and helpful .Also I thankful to concerned officers of the balajiwafers
Pvt. Ltd.
I would like to thank all my friends who directly or indirectly
extended their moral support and help during the project duration.

INDEX
I.

INTRODUCTION

II. GENERAL INFORMATION

III. PRODUCTION DEPARTMENT
IV. PERSONNEL DEPARTMENT
V. MARKETING DEPARTMENT
VI. FINANCIAL DEPARTMENT
VII. SPECIAL ACHIEVEMENTS
VIII. FUTURE PLANS
IX. SUGGESTIONS
X. CONCLUSION

INTRODUCTION TO THE FIRM

Name Of The Unit

Balaji Wafers Pvt. Ltd.

Full Address

Balaji Wafers Pvt. Ltd.

Vajdi (Vad),
Kalawad Road,
Tal. Lodhika
Rajkot 360003

Registered Office

Vajdi (Vad),
Kalawad Road,
Tal. Lodhika
Rajkot 360003

Bankers

State Bank Of India

Corporation Bank

Directors

Mr. Bhikhubhai Virani

Mr. Chandubhai Virani
Mr. Kanubhai Virani
Mr. Keyurbhai Virani

Phone No.

+91-281-2783755/56/89/90/91/92

Fax

+91-281-2783747

Website

www.balajiwafers.com

Mail

contact@balajiwafers.com

Form Of Organization

Private Company

GENERAL
INFORMATION

INDEX
1. HISTORY OF THE FIRM
2. FORM OF ORGANISATION AND SIZE
3. ORGANISATION STRUCTURE AND CHART
4. LOCATION

10

HISTORY OF THE FIRM

The member of Virani family started the journey of Balaji group in a
very very tiny size in the year 1976. Born to a farming family in the
nondescript Dhundhoraj village in Jamnagar district, Virani brothers first
tried their hands in diamond and agriculture kits business in the mid 1970s
with a very small capital of Rs. 20000/-, which their father gave them for
investment. But the effort ended in disaster. Chandubhai and his brother
Meghjibhai next took up jobs in Rajkots Astron Cinema selling refreshment
earning Rs.100/- and Rs.155/- per month respectively. Later on when the
cinema owner Govindbhai handed over the canteen to them on contract
basis in year 1976. Chandubhai introduced Sandwiches with a little help
from ladies of his household who supplied him with exotic home made
masala. The sandwiches soon went on to prove an instant hit in Saurashtra
region. Even today the Viranis continue selling their sandwiches through
they rake in less than a fraction of their turnover. Later on with the help of
Mr. Popatbhais sons - Mr. Bhikhubhai Virani, Mr. Chandubhai Virani and Mr.
Kanubhai the member of their family started this firm.
Noticing early on that potato wafers constituted almost 80% of the refreshment
sale in Saurashtra region, the brothers decided to turn that into their core business.
Thats when Balaji was born. According to Chandubhai the huge demand existed at
that time could not be met out of the limited supply from Mumbai and this
motivated the brothers to fill the supply gap. The tremendous entrepreneurship of
these brothers is an excellent illustration of dynamism in business. Today the Balaji
snacks food business give MNCS a bite for their money and Balaji Wafers has
emerged more than a munch for the Pepsis

Frito-lays, with almost 70% of states

wafers market in its Pocket Which Indeed is not a mean achievement in any scale. It
brings immense pleasure in genera; and I feel elated in particular to do project on
such a dynamic business and on the vision of the proudest business family of
Saurashtra region, the Virani Family.
11

FORMS OF ORGANIZATION &

SIZE
Form Of Organization:
Very business has a different form of organization that is mainly
depending on investment and registration of that particular company.
There are four types of organization that are as under:
1. Sole-Proprietorship
2. Partnership
3. Public Company
4. Private Company
5. Co-Operative Company
Here, Balaji Wafers Pvt. Ltd., is a private company and follows each and
every rules & regulations of the company Act 1956.

Form Of Size:
Industries are mainly in three forms of sizes they are:
1. Small Scale Size.
2. Medium Scale Size.
3. Large Scale Size.
In case of Balaji Wafers Pvt. Ltd., it is a small scale industry because its
initial investment is started with a very limited amount.

12

ORGANIZATION STRUCTURE &

CHART
The organization is establishing of effective authority relationship among
selected works, persons and work places in order for the group to work
together efficiently. Organization is a basic activity of any business firm
.
The best definition of organization of the process of combining the work
which individual or group have

to perform with facilities necessary for its

executions that the duties so performed proved the best channel for its
efficient, systematic, positive and coordinated application of available
resources.
Organization structure is the established pattern of relationship among
components of the organization. This prescribes relationship among various
position and activity. So, lets think about Balaji Wafers Pvt. Ltd., we can say
it is the good Company, which has an excellent organization structure.

13

BALAJI WAFERS PVT.LTD.

CHAIRMAN MR. BHIKHUBHAI VIRANI
MANAGING DIRECTOR MR. CHANDUBHAI VIRANI
GENERAL MANAGER MR. HITESH VIRANI

Production Manager Personal Manager Financial Manager Marketing Manager

(Raghuvir Singh Parmar) (Hitesh Virani) (Suresh Sakhiya)
(Nayan Tank)

Asst Manager

Supervisor

Workers

Asst Manager

Workers

Asst Manager

Accountant

Clerk

Super
Stockiest

Dealer &
Retailers

Customers

14

LOCATION
Location of industry is main factor, which directly concern with the
success and failure of any company. It plays a vital role in the development
of the any company.
Balaji Wafers Pvt. Ltd., is situated at Vajdi, kalawad road which is in
Rajkot. It is covered in the total area of 25,000 to 30,000 meters Due to the
location of the company egging many advantages.
They are as follows:

Cheap Labours

Electricity Supply

Availability of Raw Material

Quick transportation

Suitable Climate

15

1 . CHEAP LABOURS
As this place is totally industrial estate and this is the main reason the
company getting the best skilled laborers. The company is having 75 to 100
percent of female workers.
2. ELECTRICITY SUPPLY
Due to the area is having so many types of industries the
government is ready to provides 24 hours electric power. It will be highly
beneficial for company that it can carry their activities without any types of
hurdles.
3. AVAILIBITY OF RAW MATERIAL
As Rajkot is one of the big city in Saurashtra. So they can easily
get the raw material from the city. The cost of transportation is also not so high
because it is just near by Rajkot.

4. QUICK TRANSPORTATION
As the area is covered by other industries which are situated on
highways that is far from city and because of that there is no problem of
transportation. The company is also having its own transportation named
Kataria Transportation, which is owed by them and helpful in delivering the
products.

16

5. SUITABLE CLIMATE
As Rajkot is situated in middle of Gujarat, the main city of
Saurastra, which is having best climate around the whole year also
favorable to the products which are produced by the company.
Due to these above quoted advantages of the company is
able to produce the product at a reasonable cost. This is one of the resin for
the great demand of the product.

17

PRODUCTION
DEPARTMENT
18

INDEX
I. INTRODUCTION
II. ORGANISATION CHART
III. SOURCES OF RAW MATERIAL
IV. PRODUCTION PROCESS OF POTATO WAFERS
V. PRODUCTION PROCESS OF BANANA WAFERS
VI. PRODUCTION PROCESS OF OTHER ITEMS
VII. PLANT AND MACHINERY

19

INTRODUCTION
The Production Department function of a business in concerned with
the creation of a product or service to satisfy consumer needs wants &
desire planning, organizing directing controlling the production function
production system &subsystem itself is the sub-system of the business
enterprise & its environment.
Production is a process by which goods & services are created as
said by E. S. Buffa.
Production management is the process of planning, organizing,
directing and controlling the activities of the production function. Production
function is the conversion of raw materials into finished products
Production management is the process of effectively programming
co-ordination & controlling production. In which the main activity of
converting the raw materials in to semi finish &to the final product is held.

20

ORGANISTION CHART
Production manager
Supervisor
Workers
Final product

21

SOURCE OF RAW MATERIAL

Raw material is one of the main part of production. Raw must be a
qulitated. Without quality of raw material products will not be a sell in the
market so the mainly production depend on the raw material only. Without
raw material production is not possible. Potatoes they are bringing from
Ahmedebad And Indore. Without potatoes prodiction ids not possible in
Balaji Wafers because mostly items are based on potatoes.
For covering the wafers- plastics raw material is coming from
Chandrakant Bhallora, Balaji multiplex sunraj collprinter and Uma Converter.

22

PRODUCTION PROCESS OF
POTATOES WAFERS

First raw material goes in

Infit conveyer belt are washed

Than through vertical elevator it goes to the inpection belt

And poor qulities are sort out by the workers

Than its goes to paced and is paced off

After packing potatoes are chopped off by a potato slicer

Potato chips are than washed by hot waters so that portion of sugar
decreses

Than the chips are sent for frying where they arer fried at equal
tempereture, which is controlled by computers

In oil plant 5000 kg oil is there. Ultimately, big oil plant make finished
products.

In case of MASALA wafers spices are spread.

23

PRODUCTION PROCESS OF
BANANA
WAFERS

First raw material goes in

Infit conveyer belt are washed

Than through vertical elevator it goes to the inpection belt

And poor qulities are sort out by the workers

Than its goes to paced and is paced off

After packing potatoes are chopped off by a banana sticker

Banana chips are than washed by hot waters so that portion of

sugar decreses

Than the chips are sent for frying where they arer fried at equal
tempereture, which is controlled by computers

In oil plant 5000 kg oil is there. Ultimately, big oil plant make
finished products.

In case of MASALA WAFERS spices are spread.

24

PRODUCTION PROCESS OF OTHER

ITEMS
PEANUTS
First raw material i.e. peanuts are reached in a salted water and are
dried for some time and than they are roasted.
VATANA
First the raw material are i.e. vatana checked manually by lady
workers and are than reached into water for specified time. Than they
are put into dryer than they are fried and spices are spread out.
MUNGDAL
First raw material are i.e. mungdal checked manually by lady workers
and are than soaked into water for specified time. Than they are put
into dryer. Than they are fried and spices are spread out.

25

SADI POTATO WAFERS

26

POTATO MASALA WAFERS

27

BANANA WAFERS

28

BANANA MASALA WAFERS

29

FARALI CHEVDO

30

RATALAMI SEV

31

SING BHUJIYA

32

MUNGDAL

33

CHANADAL

34

VATANA

35

SADISING

36

MASALASING

37

PLANT & MACHINERY

Without plant and machinery the company cant work. So there
must be a plant and machinery in the company very important. To
produce a product plant and machinery is important.There are 7
machiens to packed the packets by the roller, more than required wafers
they fill in the drum the machines are from the company of CYCLONE,
WOOD MAN, PAVASIMA.
The company Balaji have fully automatic machinery an d it is a
ffirst time in Guajrat. So it is proud for the company.The capacity of this
machines per minute is 100 packets. And daily they are packing 1800kg
packets. The total value of per machine is 10 to 12 crore and they are
import from the other countries.
It is a hygenic plant. Five times they are cleaning their plant in a
day. They have two plant. GIDC plant is very small plant. Both the plants
are bacteria free stringnent hygenic standared enviorment. Thus that is a
big advantages of Balaji plant that they dont effect atmosphere.

NAME OF PLANTS
1) INFEED ELEVATOR
2) GRATOR
3) DESTONER
4) PEELER
5) ROLLER INSPECTION
6) BUFFER ELEVATOR
7) VERTICAL ELEVATOR
8) POTATOES DISTRIBUTING
9) SLICER
10)BLANCHER
11) SHAKER
12)HIGH SPEED BELT
13)FRYER
14)DRY TANK
15)DEFATING SHAKER
16)INSPECTION COUNTER CHEKING MACHINERY
17)SPICE DRUM
18)SPICE FEEDER

38

PERSONNEL
DEPARTMENT
39

INDEX
I.

INTRODUCTION

II.

RECRUITMENT &SELECTIN

III.

TRANNING &DEVELOPMENT

IV.

JOB DESCRIPTION

V.

WAGES &SALARY ADMINISTRATION

VI.

PERSONNEL RECORD

VII.

EMPLOYMENT BENEFIT

40

INTRODUCTION
Personnel department is mainly conserned with human beings within
the organization. The main aim of personnel department is to keep smooth
relationship between the employers and employees in the organization.
The personnel of BALAJI WAFERS PVT. LTD., is efficient one.
There is the good environment in the company and all are working as the
family members of the same house the personnel officer is experienced
person in the field of various function.
Personnel management is specifically concerned with the people
employed in the organization. Employees hold a key place in business. No
business enterprise can exist and function without employees. The future of
any business depends more on employees.

In The Practice of Management, Peter F.

Drucker observes, the sources capable of enlargement
can only be human resources
Thus it can be said that the success of the unit mainly
depends on the personnel functioning of the organization.

41

Recruitment and Selection

1. Recruitment
Recruitment is the most important of personnel department , it is
process of reaching for prospective employees and stimulative
encouraging them to apply for the job in the organization.

There are mainly two sources of recruitment :

1) Internal sources
2) External sources
Internal sources means to select the required person from the
company itself. While External sources means to recruit the person from
the outside of the organization through advertisement, employees
angecies, other professionals.
The BALAJI WAFERS PVT. LTD., is mostly worked on external
sources. But they also sometimes use the internal sources. They adopted
following policy:
1. MINIMUM QUALIFICATION
A. For Staff selection :- Graduation
B. For Production :- Graduation, I.T.I.
C. For Operation :- S.S.C. , I.T.I.
2. AGE LIMIT
Minimum age limit is 21 years and Maximum age is 58 years as per
Govt. rule

42

3. TYPE OF LABOUR
A.
B.
C.
D.

Skill
Experience
Contractors
Administrative officers

2. Selection
The selection process of determining weather an applicant meets the
qualification for the specific job and to select the applicant who is suitable
and good perform in the right job placement.
Following are the selection policies used by the BALAJI WAFERS
PVT. LTD.
A. Application blank
B. Interviews
C. Psychological test
D. Reference checking
E. Final selection
F. Induction
After going through all the above quoted setps the company get the best
person

for the required job.

43

TRAINING AND DEVELOPMENT

Training is a process by which the aptitudie,skills and abilities of
employees to perform specific job are increase.
Training programmed is a systematic programmed, which
designed tons, insight theories, experience of opportunities. Training
increases the knowledge and skill of employees. This company uses
method of training like the following,
ON THE JOB:
In this training method they give job instruction, job rotation
coaching, appreciation, versatile and organization training etc.
We can say it is the best way to give the training to the
personnel by the company.
OFF THE JOB:Off the job training considers lectures, conference,case
studies, rule playing, audio-visual and discussion etc.
Some times the company use to give off the job training and
by which the personnel get far better knowledge. To serve the purpose of
the training the company maintained a time calendar for training.

DEVLOPMENT:
The programme for the devlopment of officers become important
to devlope their mental abilities and inherent qulities.
The scope of development are divided in to three catagories:1) Knowledge development
2) Skill development
44

3) Attitude development

JOB DESCRIPTION
Job description is a systematic record or documents, which has
information regarding about job analysis. It includes organisation position,
functional information relation with the one job to another, responsibilities,
job activities, etc. it is essential to giud the employees or workers in getting
him a clear pictur of the job.
They are as follows, which is set up by the personnel manage of the
company :-

JOB TITLE AND POSITION

Formulation, recommendation and interpretations
manpower, management policie

this type of

all

Guiding the recruitment, selection and placements of personnel and

participating in the selection of higher cadre staff.
Advises an officer on complicated matter such as merit, rating,
promotion, transfer etc.
Performance appraisals of the officers.
Checking the salaries and wages are paid according to govt. rule
Maintain of discipline

45

WAGES AND SALARY

All the member of BALAJI WAFERS PVT. LTD. and the
workers and employees expect a reward in a monthly from the
organization for which he is working. This amount is called as salary of
wages. The salary is on the basis of performance of the staff. Wages are
paid according minimum wages.
Balaji wafers believe to follows all the government rules so they
paid to each and every employee as per the government rules and
regulations. They also provide bonus and provident fund to their workers
and employees.
Today, the number of employees in the unit is 75 to 100
including managerial person, office staff and remaining workers who get
their salary on 5th day of particular month in the company.
The workers are working from 8 am to 7 pm daily in return of 11
hours job, they get minimum 2,500 to 50,000 maximum.

46

PERSONAL RECORD
A personal record is very much important to make a reecord
about the performance and efficiency of the every employee of the
company. By keeping such records the management gets essential
information about the employees at any time and it is very helpful to the
management for the job analysis, promotion, demotion etc.
BALAJI WAFERS Pvt. Ltd. maintains personal record includes the
personal education qualification, medical fitness, native place, permanent
address, caste, date of birth and family background.
Thus from it one can easily derive the idea that which kinds of
personnel are there in the company. So one company is successful when
its personnel are efficient as there are in this company.
Thus, As we the organizational stewchane is based on personal. We
can judge the personal from their personal record.

47

EMPLOYEES SERVICES &

BENEFITS
Employees benefits and services are also known as NONMONETARY WAGES. This is one type of compensation, which is given to
the employees for encouragement and stimulation in their work.
similarly

Modern business accepts this thing that are as follows. And

BALAJI WAFERS PVT. LTD . do follows it.

Canteen facility
Unifiorm facility
Medical facility
Cultural activities
Transport facility
Thus we can know that and agree to say that company take
keen interest in development of their employees and workers. Because they
consider their employees and workers as the member of same family .
The company providing contein facility so there is no wastage of
time for a lunch and after finish their lunch then they directly join to there
work.

48

49

MARKETING
DEPARTMENT
INDEX
I. INTRODUCTION
II. ADVERTISING
III. SALES PROMOTION
IV. MARKETING RESEARCH
V. MARKETING SEGMENTATION
VI. PRODUCT AND PRICING POLICY
VII. CHANNELS OF DISTRIBUTION

50

Introduction
Marketing is a comprehensive term and it includes all resources
and a set of activities necessary to direct and facilitate the flow of goods
and services from producer to consumer in the process of distribution.
Marketing is a total system of business, an on going process of:
(1) Discovering and translating consumer needs and desires into
products and services (through planning and producing the planned
products),
(2) Creating demand for these products and services (through
promotion and pricing),
(3) Serving the consumer demand (through planned physical
distribution) with the help of marketing channels, and then, in turn,
(4) Expanding the market even in the face of keen competition .

Marketing is the social and a managerial process by which

individual and groups obtain what they want by exchanging and offering
products with other.
Marketing is a creation and delivery of standard of using to the
society

51

Advertising
Advertisement is a paid form of any non personal presentation of
goods, services or idea by an identified sponsor.
Advertisement is message design to promote a product, services,
idea, by an identified sponsor.
Advertisement main object is to offer its product to the public and to
aware the people about their product.
In modern business world, advertising is essential for every
business. No business can survive without advertisement. Now-a-day ,
advertisement becomes a part of parcel of the commercial life.
The advertising is the best source of increasing the sales of the
company but it also give basic essential information customer like how to
use the product, also about the introduce of the new product in market,
about increase in quality. All these type off information given to the
customer through advertisement.
BALAJI WAFERS PVT.LTD., do the
following advertisement for its products.

Holdings
Pamphlets
Internets
Newspaper etc.
52

 Wall painting
Board and Poster
As this company has its fixed and also some of them are new to it
but it is unique to all. Thus BALAJIS each every product is unique and
they have some competitors in market.
1. Samrat Namkeen

2. Kishan Wafers

SALES PROMOTION
Sales promotions are important instrument in marketing
efforts. Today, sale promotions is necessary and not merely a luxury or a
fasion. It is not expenditure it is an investment that can pay rich dividend. It
is an integral part of the marketing efforts.
Sales promotion is referred to the promotional activities.
Other than personal salesmanship, advertising and publicity, which
stimulate consumer and dealer effectiveness. The main objectives of sales
promotions are as follows:

Providing information
Increase in sales
Reduceing seasonal decline
To keep the memory of existing product

BALAJI WAFERS PVT. LTD. uses sales promotions to such

extent for purchasing the consumer. They have also the packing in
attractive colouring nitrogen plastics. So it is also good for health rather
not harmful. And they are also providing good quality product. It is a very
53

important thing in a sales. Promotion to maintain the quality of the product.

The growth of sale is increasing in every year.

MARKETING RESERCH
Marketing research may be defined as the scientific and control
process of gathering of non-routing marketing information helping
management to solve marketing problems. Marketing research
concentrates on the study of product planning and development pricing
policy,effectiveness of personal selling, advertising and sales promotion,
distribution structure marketing strategies, market competition, buyers
behaviors and attitude in the market place. It helps us to improve all the
activities of the business.
In BALAJI WAFERS PVT. LTD. the also follows the marketing
research procedure to find out their consumer demand. In this process first
of all requirement of consumers are studied. They try to introduce new
facilities every time. Thus marketing research is an important not only for
this unique but also other unit .

54

MARKET
SEGMENTATION
Market segmentation is a subdivision of the market as based
upon the modern marketing concept, it points out that there is several
demand schedules. Each demand schedule represents as separate
market consisting of a group of the buyers with similar needs and
characteristics of demand. The market segmentation is done on the basis
of age, sex, family size, income , education , occupation , social class,
lifestyle etc. The conscious search is made to separate buyers into a
number of segments of each varying in size, buying power and buying
behavior . Limiting factors for market according to composition of
population, they are producing their product.
Segmentation are :
Rising o cost of project planning and development.
Rising unit cost of production.
Rising inventory cost for a variety of different lines.
Market segmentations consist of taking of the total
heterogeneous market for a product and dividing it into several sub
55

markets, each of which tends to b homogeneous in full significant

aspects.
-

PHILIP KOTLER

In BALAJI WAFERS PVT. LTD. there is no market segmentation

Their market is fixed so they think that there is no need of market
segmentation they produce item according to all classes. And which is
also good for the society and firms reputation.

PRODUCT AND PRICING POLICY

For Product Policy
Citizens of India are very conscious of their diet food items.
Taking this point in mind BALAJI WAFERS PVT. LTD. making each of their
product with perfect care like wearing cap, gloves, uniforms and many
other things at the time of production. Process Product line refers to the
various offered to the consumers by the organization. It contains all the
products of the company, which are sold in the market. The companies
need not to be offering such discount but they make such type of prices
that is reasonable.
For Pricing Policy
Decision concerning price to be followed for a period fame may be
called as Price Policies.

56

Pricing decision has a strategic importance in any enterprise. Good

pricing policy is always desired by all organizations.
It is also an important element in marketing mix. Mostly we
measure the exchange value of any product in terms of money. The price
is the component between the customers and release about what they are
receiving. In this money oriented economy price for any product is any
value of the item. BALAJI WAFERS PVT. LTD. gives full concentration to
the fixation of prices.

PRICE LIST OF VARIOUS TYPES OF

PRODUCT
SR.
NO.
1
2
3
4
5
6
7
8
9
10
11
12

NAME OF THE PRODUCT

Potato Wafers (Masala & Simple)
Potato Wafers (Masala & Simple)
Potato Wafers (Masala & Simple)
Potato Wafers (Masala & Simple)
Banana Wafers (Masala & Simple)
Banana Wafers (Masala & Simple)
Farali Chevdo
Farali Chevdo
Farali Chevdo
Farali Chevdo
Farali Chevdo
Chhana Dal

WEIGHT
30 gm
40gm
75gm
180gm
40gm
80gm
40gm
90gm
200gm
1kg
2.5kg
1kg

WHOLESALE
PRICE
4.25
5.5
8.5
17
4.25
8.5
4
7
12
60
150
45

RETAIL
PRICE
5
7
10
20
5
10
5
8
15
70
160
50

57

13
14
15
16
17
18
19

Vatana
Mung Dal
Sing Bhujia
Aloo Sev
Aloo Sev
Masala Sing
Masala Sing

1kg
1kg
40gm
40gm
180gm
40gm
100gm

45
57
3.3
2.4
12.6
2.6
5.8

50
60
4
3
15
3
7

58

FINANCIAL
DEPARTMENT

59

INDEX
i.

INTRODUCTION

ii.

FINANCIAL PLANNING

iii.

CAPITALIZATION

iv.

SOURCES OF FINANCE

v.

MANAGEMENT OF WORKING CAPITAL

60

INTRODUCTION
Finance is the heart of the company. Finance is needed
for every activity to be performed.

Financial management may be

defined as that area or set of administrative functions in
organization which relate with arrangement of cash and
credit so that the organization may have the means to
carry out its objective as satisfactory as possible
Howard & Opton
Financial management is the area of business
management devoted to a judicious use of capital and a
careful selection of sources of capital in order to enable
a business firm to move in the direction of reaching its
goals.
J. F.
BRADLERY
The term FINANCE can be defined as the management of the
of money through an organization where it would be a corporation, school,
bank or government agency.
JOHN J.
HAMPTON
Finance department provides BASS FOR the company. No company can
run without sufficient finance. Finance is the essence of any business, it is
known as Life blood of a business.

Financial Management is an area of

financial decision making, harmonizing individual
motives and enterprise goals.
61

FINANCIAL PLANNING
Financial planning means deciding in advance, the financial activities to
carried
On to achieve the basic goal of the company. Financial planning is top
make
Sure that adequate funds are raised at the minimum cost and that used
widely.
Financial planning pertains only to the function of finance and
includes the determination of the firms financial objectives financial
policies and financial procedure.
The initial financial planning is prepared keeping in view the
following items of expenditure viz cost of fixed assets, amount of working
capital, promotional expense, primary expense, underwriting commission,
cost of patents, goodwill and many others etc., amounts proceeded for
contingency.
The problem of any business is not the examination of profit but
the achievement of sufficient profit to cover the risk of economic activity
and thus to avoid loss.
- Peter F.
Drucker

62

CHANNEL OF DISTRIBUTION
Distribution means the distribution of goods. The channel of
distribution of Balaji is no complex. So customer did not wait for the
products.
A channel of distribution for a product is the route which takes the
title of the goods as they move from producer to the ultimate customer or
industrial user
The Channel of Distribution of BALAJI WAFERS PVT.LTD., is as
follows:BALAJI WAFERS PVT. LTD.,

Carry & Forwarding

Super Stockiest

Dealers

Retailers
63

Consumer
The transportation company name is KATARIA ENTERPRISE
dealing with Balaji Pvt Ltd. The number of vehicle for transport to goods
are 40.
The name of the kataria owners is vallabhbhai Kataria and his son
Parasbhai Kataria.

CAPITALIZATION
The evaluation of the company is known as capitalization.
Capitalization of a co-operation compared the ownership capital
represented by long term debts. It may also mean the total accounting
value of capital stock surplus in whatever forms it may appear and
refunded long term debt.
There are three types of capitalization they are as follows:

FAIR CAPITALISTAION:

If a capitalization passes book value and real value is equal,

and then it is known as fair capital.
OVER CAPITALISATION:
If the book value is greater than the real value, then capitalization
is known as over capitalization.
UNDER CAPITALISATION:
If the book value is less than the real value, when capitalization is
known as under capitalization.

64

In Balaji Wafers Pvt. Ltd. It has a fair capitalization and it has

maintains all the financial matters in proper way so that in future there is
no problem for doing activities in smoother way.

SOURCES OF FINANCE
It is noticed that the sources of finance should be less risky and
we should get maximum benefit at low cost. Financial resources are
classified as follows:
1) LONG TERM SOURCES: Equity share capital, debentures, long term
loans etc. Generally, capital invested for 10 or more years is called long
term capital.
2) SHORT TERM SOURCES: Advances from commercial banks, public
deposits, trade credits etc. Such , capital is generally for less than 3 to 5
years.
In BALAJI WAFERS Pvt. Ltd. Also follows each and every steps
which are in commercial banks like ICICI, IDBI, IFCI, UTI, so we can easily
say that every firm is in need of funds for doing their activities. Mainly, they
are procuring loan from co-orporations Bank of India and they are paying
4% of interest per crore annually. They are procuring loan from STATE
BANKE OF INDIA at 4 % per crore annually.

65

MANGEMENT OF WORKING
CAPITAL
Working capital indicates circular flow of cash i.e. a sort of a
revolving fund starting with cash used to pay for the raw materials, labors
and operating expenses and when finished products are ready for sale,
the cash is recovered through sale of these goods on cash or a on credit.
Thus, we have a circular cash flow from cash to inventories top
receivables and back to cash. Working capital has a more liquidity than
any other capital.
There are two concepts of working capital.
NET WORKING CAPITAL:
It represents the excess of the total current assets over total current
liabilities. It is quantitativeness. concept indicating the soundness of
current financial position
GROSS WORKING CAPITAL:
It is equal to the sum of current assets Only and it may represent both
owned capital as well as loan capital.
66

The concept of gross capital; is financial concept where as that of net

concept is an accounting.
In BALAJI WAFERS PVT LTD. All the problems of working capital is
solved by the manager and handled it all by perfection.

67

FUTURE PLAN

68

FUTURE PLAN
Future is always uncertain. But we make it possible to do our
desire be making various creative efforts. It is said, Even god can not
change the past but man can change the future by planning .
BALAJI WAFERS PVT. LTD. has achieved great success in
establishing good brand food items, image, prestige and reputation over
the consumers and also in market. To give best quality at a low level price.
In order to meet the increasing demand of the products, the
Balaji Wafers has planned to install a sophisticated and ultramodern
computerized plant with the production capacity of 1200 to 1800 kg per
hour town land measuring 25000 to 30000 meters. In the neighbourhood
of Rajkot, thus the company is planning to sale in other parts of country. It
is exporting the product to Rajas than and Maharastra.
BALAJI WAFERS PVT LTD., is able to make best us avaible
resources and going to look forward for exporting their food items beyond
the boundary. I wish it a very bright and successful future.

69

SPECIAL
ACHIEVEMENTS
70

SPECIAL ACHIVEMENTS
The BALAJI is and only on company, which produces many
types of food, items and also they are famous for their purity and
registered purpose. The company is unique in comparision of their
companies which are producing food items.
The Companys food products like potato wafers. Banana
wafers and other salty products are prepared in its fully automatic plant
with bacteria- free and stringent hygienic standards. The use of computer
system ensures uniform quality and obviates the necessity for touch of
human hands. The production environment makes it possible to make the
products less only and more nutritive.

71

SUGGESTIONS
72

SUGGESTION
As a student I would like to give a suggestion for better future of
the company. This company has all the best quality and ecquenics. But
each and every human being cannot do perfect work. He will be lagging
behind in some or other way.
For such giant organization, I dont have any suggestions to
give there is some eye catching loops. Then also I have some point in my
mind to suggest for their betterment. They are as follows:
Company has opportunities to expend the business in this field and
other field. Hence it should explore other line of products.
They should make advertising through television, newspaper and
holding etc. For increasing their sales rather profit.
Company should increase its sales promotion activities to attract new
customers and more satisfied to its old and loyal customers.
Give more responsibility to lower level management
Must involve lower level management in decision making process
because due to that many innovative ideas may come
The company should invest in a Research and Department.
The company must improve the marketing network.
Within the India, the company must explore the other state like
southern state and must peniterate the great potential of huge
marketing network.
The company can resort to more diversification to catler to the needs of
both rich and poor. This will ultimately enhance the over all profitability.
To catter the needs of millions of Indian customer, the company should
not only upguade the quality of every product but also it can follow
both sceeming pricing strategy and peniteation strategy to withstand
the fears competitions. Sina, the present Dr. Manmohan Singhs
government (UPA) is above to invite FDI in Retail Business. Balaji
wafers Pvt Ltd. Must use this opportunites in to.
73

CONCLUSION
74

CONCLUSION
BALAJI WAFERS PVT LTD., is the adventure of Gujarati family. It
is located at GIDC Rajkot. In are most all the cities of Gujarat they have
their dealers.
At the end of this report it can be very easy to conclude that
BALAJI WAFERS Pvt. Ltd., is one of the best companies in Gujarat
today. In this co. the internal relation between the workers &
management are very well. The management of the co. is well planned &
very effective.

75