Save Time. Earn Money.

2016 COCO All Rights Reserved.

 2016 COCO All Rights Reserved.

Not enough money

Providers of Service

The
Problem

Individuals in college communities fit into

one or both of these categories

Not enough time

Requestors of Service

2016 COCO All Rights Reserved.

INDIVIDUALS CAN HAVE WORK

DONE FOR THEM

INDIVIDUALS CAN WORK

TO MAKE MONEY

Post what you need on COCO and connect

Provide help through COCO and earn money

with individuals willing to help

on your own schedule

The
Solution
A mobile platform that
facilitates services
between members of the
college community

2016 COCO All Rights Reserved.

Market Validation
Providers of Service

Requestors of Service

91%
71%

26%

Yes

3%

6%

No

Maybe

2016 COCO All Rights Reserved.

3%

Yes
Successfully raised $10,087

1st Place Orange Tank Competition

No

Maybe

COCO Features
Save Time. Earn Money.

COLLEGE VERIFICATION SAFEGUARDS

Increases the safety and

quality of the platform

QUESTION BAR

Removes the ambiguity of what

a job may require

SILENT AUCTION BIDDING

Forces users to bid their job

rate with no external influences

2016 COCO All Rights Reserved.

COCO MESSENGER

Allows users in an active task to

communicate with each other

REAL TIME GPS

Allows users to see jobs being

posted in and around their area

RATING SYSTEM

Maintains a standard of high

quality between users

COCO Features
Save Time. Earn Money.

2016 COCO All Rights Reserved.

Market Size
$545 B

$545 B

Total undergraduate student

spending

$163 B
Total discretionary student
spending (30%)

$163 B

$140 B
Percentage of students with
smartphones (86%)

$140 B

$11.2 B
Total Realizable Market (8%)

$ 11 . 2 B

2016 COCO All Rights Reserved.

Business Model
Pays $10.59

Requestors of Service

$10 Task
8%

92%
Providers of Service

Receives $0.80

2016 COCO All Rights Reserved.

Receives $9.20

Competition
Safe and Easy to Use
College verification safeguards

More
Secure

Lowest commissions (8%)

Silent auction bidding system
Location-based notifications
Question bar & COCO messenger
Rating system

Security
Other Advantages
First to target college demographic
Communal environment of college
User profile allows additional

Less
Secure

vetting by other users

Higher skilled labor
Made by college students

2016 COCO All Rights Reserved.

Easier

Ease of Use
and Convenience

Harder

10

The Team
COCO The College Connection

PHIL ROSSI

DAN STRUMLOK

THOMAS THERIAULT

CEO & FOUNDER

CMO

CTO

Experience formerly in cold sales

Veteran Marine Corps Officer

CEO/Founder, TangoSquared LLC

Multinational marketing experience

Expert in field of user experience design,

and market research.

Consulted for multiple small
businesses and startups.
17 MBA, Syracuse University

2016 COCO All Rights Reserved.

Design and content generation

16 MBA, Syracuse University

software development and marketing

6 patents covering user interface design,
enterprise architecture and security

11

Advisors
COCO The College Connection

JOHN PETOSA J.D. C.P.A.

SEAN BRANAGAN

LOU PETROZZI

CFO Deli Boy Inc.

CEO of Digital Vertical Marketing

CEO Wall Street Development

Member of the board of directors for Geddes

President of Communigration Inc.

Built Wall Street Development to over $65

Federal Savings and Loan Association

Town Justice of Camillus

Commissioner of Student Startup Madness

million in assets from initial funds of $100

Marketing specialist, has worked in online

Specialist in leveraging assets, and

Specialist in tax preparation and

strategy and interactive marketing for

representation in New York State

companies including Bulova Watches,

negotiation

Clear Blue Technologies, Cutco Cutlery,

2016 COCO All Rights Reserved.

The DuPont Registry, and many more.

12

Fundraise
We are looking for 18 months of financing to reach over 200,000 monthly transactions

$400K Angel Round

2016 COCO All Rights Reserved.

200,000 Monthly
Transactions

$160,000 Revenue
(Monthly)

13

How do we do it?

ORIGINAL CONTENT

2016 COCO All Rights Reserved.

PROMOTIONS

PAID ADVERTISEMENT

FREE ADVERTISEMENT

14

Budget Allocation
Initial Priorities

Platform Development

Unforseen
Expenses
$60,000
15%

Marketing

Platform
Development
$20,000
5%

Social Media Marketing

Digital PR

Platform
Improvements
$60,000
15%

Web Content Writing

Content Marketing
Promotional Expenses

Platform Improvement
Improvement and modifications for current

New Hires
(CFO, CMO)
$100,000
25%

Marketing
$60,000
15%

platform (GUI, UX)

Platform Expansion
Expansion of the platform to offering services, not just
requesting them
Expansion of the platform to buying and selling

2016 COCO All Rights Reserved.

Platform
Expansion
$100,000
25%

15

Valuation
$2,642,213.87 Valuation; $400,000 Investment equates to 15.1%

Valuation based off 5 Years DCF

$2,642,213.87

Growth Rate

5%

Discount Rate

45%
Equity Stake

Value Now

10%

$264,221.39

15%

$396,332.08

20%

$528,442.77

15%

$660,553.47

*For comparison at a similar time point Task Rabbit received an investment

of $1.88 mil for 25% @ $7.36 mil Valuation

2016 COCO All Rights Reserved.

Valuation at Year 5 End using P/E

Year 5 Projected Net Income

$104,175,831.48
$3,591,021.24

Average P/E of Similar Companies

58.02

Conservative P/E (roughly 35%)

29.01

Equity Stake

Value at Year 5
End

10%

$10,417,583.15

15%

$15,626,374.72

20%

$20,835,166.30

25%

$26,043,957.87

Rate of Return

CAGR

3843%

84.49%

16

Assumptions
Major Assumptions to the Model

Assumptions Affecting Growth and Revenues

Assumptions Affecting Expenses

We assumed new user

numbers based off an 8 day
Facebook ad we ran in which
we saw 374 clicks on our
Learn More call to action.
We assumed that if we ran a
similar ad with a Download
Now call to action that our
numbers would be slightly
lower but similar.

We assumed 300 as the

download volume we expect
to see from a similar 8 day
Facebook ad given the
assumptions above and
aggregated that out over a
month to get a base number
of 1,125 new users in our first
month (300*(30/8)).

We assumed that based off

our new downloads that only
71% would be active users,
or users that enter on
average 8 transactions per
year, based off our market
research which showed 71%
of students were interested in
using a platform such as this
to get help or save time.

We assumed an increase in our

insurance premium of roughly
10% per year.

We assumed a 100%
increase in our marketing
budget each year.

We assumed a 10% mo/mo

growth rate with respect to
our new users based off of a
conservative estimate derived
from mo/mo growth rates of
similar companies (GrubHub,
Air BnB, Facebook, Twitter).

We assumed that every user

would use the platform for
roughly .667 transactions per
month (8 per year) based off
historical transaction volume
of GrubHub (High Volume,
Low Cost) and Air BnB (High
Cost, Low Volume).

We assumed an average
transaction cost of $10 given
our discussion with our target
market over the past 8
months. When we factor in
faculty and staff using the
platform this is likely to be
slightly higher.

We assumed platform
improvement costs of $500,000
over a five year period, this would
include at a minimum the
integration of Facebook, refining
of our GUI, and expansion to
buying and selling items. This
number is likely to change
depending on growth, revenue,
investment, etc.

We assumed that the entire

companys salaries would be
roughly 25% of revenues.
This includes new hires and
contractors brought on for
individual projects.

2016 COCO All Rights Reserved.

17

Assumptions
Major Assumptions to the Model

Features of Valuation Model

For our valuation we used a 45%
discount rate.
For our valuation we used a 5%
perpetual growth rate.
For our valuation at year 5 end,
in order to calculate the
investors return, we took an
average of the P/E multiples of
companies in similar industries
with similar models and cut them
in half to form our multiple.

2016 COCO All Rights Reserved.

Other Important Features of the Model

WePay Payment Processing Fee is applied
as a tax to the demander so it does not
show as an expense.
Our revenue comes from taking 8% of all
the money we process through the platform
as a result of transactions.
Income tax rates are based off brackets for
a C-corporation both at the state and
federal level despite the fact that we are
currently an LLC.

Shortcomings of the Model

Model likely overestimates early
year 1 growth and year 5 growth
while underestimating year 2, 3
and 4 growth.
Model does not take into account
communal effects of college
environment. Basically if this
catches on with college students
we will likely scale much quicker
than the model predicts.
Model ignores other revenue
streams such as job
cancellations with bids, potential
for ad revenue, etc.

18

QUESTIONS

2016 COCO All Rights Reserved.

19

BACKUP SLIDES

2016 COCO All Rights Reserved.

20

Web Presence

WEBSITE

LINKEDIN

TWITTER

FACEBOOK

cocotheapp.com

COCO Ventures LLC

twitter.com/cocotheapp

facebook.com/COCOtheApp/

2016 COCO All Rights Reserved.

SNAPCHAT

INSTAGRAM

YOUTUBE

Upcoming

Upcoming

Upcoming

21

Survey Answers
What are three jobs
you wish you had
help with as a
student?

Driving around to places

Rides home during break, cleaning, errand running

House cleaning, taking out trash, laundry

More access to a car for grocery shopping, house

Laundry, car repair, IT services

cleaning

Laundry, grocery shipping, cooking

Laundry, groceries, cooking

Financial aid seeking, scholarship seeking, and tutoring

Grocery shopping, moving, laundry

Laundry, cleaning, meals

Food delivery, laundry, mail

Laundry, tax help, driving service

Homework, keeping house clean, buying groceries

Laundry, dishes, grocery shopping

Laundry, cleaning my car, doing my lawn

Laundry, dishes, mopping

Laundry, homework, cooking

Laundry, rides, running errands

Financial help, laundry, meals prepared

Planning schedule, make protein shakes, running errands

Study partner, cooking, gym partner

Cooking, job, laundry

Food cooking, house cleaning, laundry

Laundry, house cleaning, and cooking

Homework, laundry, cleaning

House cleaning, transportation, laundry

Tutoring, learning how to do taxes, time management

Errands, school work, applications/resume building

Laundry, cooking, cleaning

House cleaning, laundry, transportation to school

Laundry, room cleaning, grocery shopping

House cleaning, organization, keeping my finances on

Laundry, cleaning the house, tutoring

track
2016 COCO All Rights Reserved.

22

Survey Answers
What apprehensions
would you have
about transactions
with other students
such as these?

2016 COCO All Rights Reserved.

Making sure the rate was fair and payments were secure
Problems with the money exchange
None
How could I guarantee payment for my services?
It is difficult to estimate how much help should be provided
for the right amount of money
Loyalty/trust
Syracuse has enough issues with robberies and such, I
would be concerned that this would be used to setup a
robbery
Personal boundaries, potential danger
None
None
Creating a contract that both parties agreed on a set
amount for each task and when they would get paid
None
The security of these transactions, such as who would
enforce him or her to pay me after my work got done?
Safety
I would be afraid that whatever work was done by the
student helping me would not be up to my standards, and
would have to be reworked or redone.
If the person is honest
The quality of service

Safety of the transaction

Trusting other students in your house. The quality of work
they would perform
None
The trustworthiness of the students doing these tasks and
paying without receiving a service
Quality of work/trustworthiness
None
If they do a legitimate job finishing the job
I would not want random people in my house being in
charge of my laundry or even have responsibility of my
errands
Money has too much value to college students. If I help
another student then another student should also want to
help me. I find joy in helping others.
Would likely want a background check done beforehand
Security of funds and cleanliness
I feel as if those giving the service might not be giving it
their all. It would have to be older adults to help with
certain tasks and not other students.
Safety
I dont trust college students with my stuff. Too much stuff
stolen when I lived on campus
Payment
23