Internet Marketing in Business

Name: Al- Mariad Choodhury

ID: 2013126007
Submitted to: Farhana Parveen
Submission Date: 22-04-2015

Acknowledgement
I owe very special thanks to our honorable teacher Farhana Parveen who provided me necessary
guidance to complete this report before the dead line. Without her lectures and tips I wouldnt
have been able to get the fundamental information about the topic and the assignment.
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I would like to thank my parents, my friends and because without their help I would not have
been completed the assignment.

Table of Contents

Page Number

Task 1(P1): Describe the role internet marketing has within a modern marketing context.............4
Internet marketing........................................................................................................................4
4 Ps..............................................................................................................................................4
Product.........................................................................................................................................4
Price.............................................................................................................................................4
Place.............................................................................................................................................5
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Promotion.....................................................................................................................................5
People...........................................................................................................................................5
Processes......................................................................................................................................5
Physical evidence.........................................................................................................................6
Task 2 (P2): Describe the selected organization internet marketing................................................6
Virtual service:.............................................................................................................................6
24 online services online:.............................................................................................................6
Supply chain efficiencies.............................................................................................................6
Pay-per-click advertising.............................................................................................................6
Banner ads:...................................................................................................................................7
Email marketing:..........................................................................................................................7
Search engine marketing:.............................................................................................................7
Blog Marketing:...........................................................................................................................7
Article marketing:........................................................................................................................7
Bibliography....................................................................................................................................8

Task 1(P1): Describe the role internet marketing has within a modern
marketing context.
Internet marketing
Internet marketing can help businesses to acquire new customers, than only keep existing ones.
When you are using internet marketing your businesses can build up a relation with your
customers. They come to a strategy and can helps the businesses to combine the 7 Ps, product,
price, place, promotion, people, processes, physical evidence. To solve this report I am selecting
Qubee ISP Compnay.
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4 Ps
When businesses are selling a product they only use 4 Ps (product, price, place, promotion)
Product
When an organization go for a new business market then organization looking internet marketing
system to promote their product, so that their product should create demand in local market.
Qubee has been developing internet magazine, newspaper to promote their product.

By

implementing these types of internet promotion Qubee employees can save their time and Qubee
can reduce their advertisement cost. On the other hand Qubee can modify their product and
attract their existing and potential customer.
Price
Qubee has to concern about their product price, so that customer should
attract on their product for example- Qbuee has been providing different
price for different product to attract their existing customer and potential
customer. Qubee has to develop different types of pricing system likepotential pricing, destruction pricing, destruction pricing, competitor pricing,
skiming pricing and discrimination pricing

Place
Qubee marketing function can define for their product and service and how Qubee customer can
find their product can be done by the marketing function. Qubee can attract also new and
retaining customers by the medium internet. Qubee has to develop their located area in their
website for their customer favor. On the other hand Qubee can develop product purchasing

system from their internet, for example- existing customer can pay their bill in online, change
their service package.
Promotion
When an organization would like to increase their sales and create brand image, then
organization would go for promotional activity. Qubee has to develop Qubee website, You Tube ,
Facebook, Twitter to promote their product , for example- Qubee has to put their new product
pricing, location in their website and give advertisement in YouTUBE.
People
When Qubbee deliver a service towards customer (people) are they at the center of their service
delivery and customer satisfaction are depending on the service of the Qubee delivers. This
people also reflecting Qubee image to the society and Qubee believe that a bad service towards
to make dad image of the company, for example- If a newspaper writes and bad article about
Qubee business then Qubee can use internet marketing to react on the article and Qubee can say
why the businesses did it or why it is not true what the newspapers are saying.
Processes
When an organization is delivering service to their customer then organization has to use some
process. So, Qbuee also has a process system to provide their service to their customer, for
example- when a customer would like to purchase their product then customer should need to
fill-up a form. Due to impact of internet process customer can fill-up those form in at home,
which result in it will go faster they come to at the Qubee center.

Physical evidence
If Qubee customer want to buy a product they mostly would like to see or
touch the product and see if is working this physical evidence. Initially this
term is not needed to the Qubee company because they are providing

internet service which is intangible. But for the customer kindness Qubee can
provide their model feature to inform their customer.

Task 2 (P2): Describe the selected organization internet marketing

Internet marketing is one of the most popular marketing in all over in the world. Most of the
businesses are following this marketing. By using this marketing any company easily develop
their business. For solving this task I choice the Qubee Company.
Qubee is a internet service provider company in Bangladesh. They are providing their service all
most of the division in Bangladeshi, their most of the sales profit comes from the Dhaka city.
They has huge customer service center to provide customer service.
Virtual service: Qubee can use the virtual service for given service proper service to their
customer. Give some live physical evidences and give proper information to their customer, so
that customer chooses their satisfied product.
24 online services online: Qubee can use their 24 hours online service and the customer can
easily visit their web-site. When Qubee customer would this opportunity then they would satisfy
to t Qubee service.
Supply chain efficiencies: Qubee use their own web-site and when they change their business
tractates then they give their information. Because the suppliers of Qubee easily get proper
information so it helps the Qubee and supplier of the Qubee.
Pay-per-click advertising: Pay-per-click advertising for anyone interested in getting their
message in front of the right segment or prospective buyer by sites like Google offer. Qubee
using pay-per-click advertising only pay a fee, based on the competitiveness of a keyword or ad
title, when a link is clicked on.
Banner ads:

Online banner is one kind of effective marketing to promote any product.

However Qubee can purchase a specified number of impressions to run on a single site or
network of sites and are generally not guaranteed a specific number of clicks.
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Email marketing: It is really true email marketing is a well established process to communicate
with Qubee customer and hold their current market. Email marketing is very effective among
current clients and prospects, who have requested information from Qubee Company,
Search engine marketing: Search engine marketing is must, when Qubee want web browsers to
visit than on search engine optimization. Now Qubee internet marketing plan is complete
ensuring that Qubee site is included on major directories like- Google, Yahoo and DMOZ.
Blog Marketing: If every day Qubee are able to effectively tap into the countless blogs then
Qubee site or information related to their produces can quickly scale up. Blog marketing is
essential that Qubee focus their efforts on blogs covering topics relevant to their product or
service offering to their current and existing customer.
Article marketing: Qubee internet marketing very important is to improve the link popularity to
their site and improve the awareness of their service offering. However many companies are
focusing on publishing valuable content and making available for others to post to their website,
so Qubee also has been developing this types of facility to develop value creation.

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