CEE LightingMarketCharacterization

Source: Navigant analysis
MR16
4%
Directional
10%
Downlight
10%
A-Type
52%
Decorative
24%
Source: Navigant analysis from Adoption of Light-Emitting Diodes in Common Lighting Applications
Source: 2010 U.S. Lighting Market Characterization and Navigant analysis
Source: 2010 US Lighting Market Characterization
Closet
19%
Laundry and Garage
21%
Hallway
22%
Front Entryway
25%
Bedroom
34%
Bathroom
44%
0%
5%
10%
15%
20%
25%
30%
35%
Percentage of Survey Respondents

Source: Omnibus Survey Findings for Lutron
40%
45%
50%
Garage and Basement
7%
Laundry Room or Closet
8%
Family Room or Hallway
13%
Living Room
26%
Bedroom
27%
Bathroom
28%
Kitchen
49%
0%
10%
20%
30%
40%
Percentage of Survey Respondents

Source: Omnibus Survey Findings for Lutron
50%
60%
Source: Designing with LEDs
Source: Navigant market research and listed company websites
Source: Dimming LEDs with Phase-Cut Dimmers: The Specifier's Process for Maximizing Success
100
Average Price,
Commodity Level,
$21.99
Dimmers
Number of Products
90
80
70
60
50
40
30
20
10
0
Price
120
Average Price,
Commodity Level,
$20.64
Timers
Number of Products
100
80
60
40
20
0
Price
40
Average Price,
Commodity Level,
$28.10
Motion Sensors
Number of Products
35
30
25
20
15
10
5
0
Price
16
Average Price,
Commodity Level,
$28.35
Photosensors
Number of Products
14
12
10
8
6
4
2
0
Price
Dimmers
Timers
Occ/Vacc Sensors
Photosensors
70
60
(kwh/yr)
50
40
30
20
10
Incandescent
Halogen
CFL
LED
Number of
Lamps
Hours of Use Per Day

1.7 hours
2 hours
3 hours
4 hours
5 hours
6 hours
7 hours
8 hours
9 hours
10 hours
1 Lamp
1 hour
22.9
13.5
13.5
11.5
7.6
5.7
4.6
3.8
3.3
2.9
2.5
2 Lamps
11.5
6.7
6.7
5.7
3.8
2.9
2.3
1.9
1.6
1.4
1.3
3 Lamps
7.6
4.5
4.5
3.8
2.5
1.9
1.5
1.3
1.1
1.0
0.8
3.96 Lamps
5.8
3.4
2.9
1.9
1.4
1.2
1.0
0.8
0.7
0.6
0.6
4 Lamps
5.8
3.4
3.4
2.9
1.9
1.4
1.2
1.0
0.8
0.7
0.6
5 Lamps
5.7
2.7
3.4
2.9
1.9
1.4
1.1
1.0
0.8
0.7
0.6
6 Lamps
4.6
2.2
2.7
2.3
1.5
1.1
0.9
0.8
0.7
0.6
0.5
7 Lamps
3.8
1.9
2.2
1.9
1.3
1.0
0.8
0.6
0.5
0.5
0.4
8 Lamps
3.3
1.7
1.9
1.6
1.1
0.8
0.7
0.5
0.5
0.4
0.4
9 Lamps
2.9
1.5
1.7
1.4
1.0
0.7
0.6
0.5
0.4
0.4
0.3
10 Lamps
2.5
1.3
1.5
1.3
0.8
0.6
0.5
0.4
0.4
0.3
0.3
Number of
Lamps
Payback Period (years )

Occupancy/Vacancy
Sensors
Photosensors
Timers
1 Lamp
17.70
34.02
20.32
2 Lamps
8.85
17.01
10.16
3 Lamps
5.90
11.34
6.77
4 Lamps
4.42
8.50
5.08
5 Lamps
3.54
6.80
4.06
6 Lamps
2.95
5.67
3.39
7 Lamps
2.53
4.86
2.90
8 Lamps
2.21
4.25
2.54
9 Lamps
1.97
3.78
2.26
10 Lamps
1.77
3.40
2.03
Halogen
CFL
LED
LED
CFL
Incan.
LED
CFL
Bathroom
Incan.
LED
CFL
Incan.
Photosensors
Incan.
Halogen
Occ/Vac Sensors
Bedroom
Halogen
Timers
Basement
Room Type
Halogen
Dimmers
Hall
Kitchen
Living/Family Room
Office
Closet
Dining Room
Exterior
Garage
Laundry/Utility Room
Other
Market Barrier Legend

Best Choice (0 barriers)
(1 barrier)
(2 barriers)
(3 barriers)
Worst Choice (4 barriers)
Halogen
CFL
LED
LED
CFL
Incan.
LED
CFL
Bathroom
Incan.
LED
CFL
Incan.
Photosensors
Incan.
Halogen
Occ/Vac Sensors
Bedroom
Halogen
Timers
Basement
Room Type
Halogen
Dimmers
Hall
Kitchen
Closet
Dining Room
Exterior
Garage
Living/Family Room
Office
Other
Non-Energy Benefits Legend

Best Choice (2 non-energy benefits)
(1 non-energy benefit)
Worst Choice (0 non-energy benefits)
Source: www.legrand.us
Source: Zhaga Consortium
Source: www.smartplanet.com
Barriers
Non-Energy Benefits
Compatibility challenges
Low consumer awareness
Low consumer trust of performance
Difficult installation
TOTAL
Ongoing adjustment difficulties
TOTAL
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
LED
CFL
TOTAL
Halogen
Incandescent
LED
CFL
Halogen
Incandescent
Basement
Bathroom
Bedroom
Room Type
Closet
Dining Room
N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A
0
N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A
1
Exterior
Garage
Hall
Kitchen
Laundry/Utility Room N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A
Living/Family Room
Office
Other
Barriers
Non-Energy Benefits
TOTAL
TOTAL
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
LED
CFL
TOTAL
Halogen
Incandescent
LED
CFL
Halogen
Incandescent
Basement
Bathroom
Room Type
Bedroom
Closet
Dining Room
Exterior
Garage
Hall
Kitchen
Living/Family Room
Office
Other
Barriers
Non-Energy Benefits
TOTAL
TOTAL
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
Improved Ambiance
Security
Convenience
TOTAL
LED
CFL
TOTAL
Halogen
Incandescent
LED
CFL
Halogen
Incandescent
Basement
Bathroom
Bedroom
Closet
Dining Room
Exterior
Garage
Hall
Kitchen
Living/Family Room
Office
Other
Room Type
Non-Energy Benefits
TOTAL
Convenience
Security
Improved Ambiance
LED
TOTAL
Convenience
Security
Improved Ambiance
CFL
TOTAL
Convenience
Improved Ambiance
Halogen
TOTAL
Convenience
Security
Improved Ambiance
TOTAL
Incandescent
TOTAL
LED
TOTAL
CFL
TOTAL
Halogen
Room Type
Incandescent
Security
Barriers
Basement
Bathroom
Bedroom
Closet
Dining Room
Exterior
Garage
Hall
Kitchen
Laundry/Utility Room N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A
Living/Family Room
Office
Other

CEE LightingMarketCharacterization

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CEE LightingMarketCharacterization

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Source: Navigant analysis

Source: Navigant analysis

Source: 2010 U.S. Lighting Market Characterization and Navigant analysis

Source: 2010 US Lighting Market Characterization

Laundry and Garage

Percentage of Survey Respondents

Source: Navigant analysis

Garage and Basement

Laundry Room or Closet

Family Room or Hallway

Percentage of Survey Respondents

Source: Navigant analysis

Source: Navigant analysis

Source: Navigant analysis

Source: Designing with LEDs

Source: Navigant analysis

Source: Navigant market research and listed company websites

Source: Navigant analysis

Source: Navigant analysis

Source: Navigant analysis

Hours of Use Per Day

Source: Navigant analysis

Payback Period (years )

Source: Navigant analysis

Source: Navigant analysis

Market Barrier Legend

Source: Navigant analysis

Non-Energy Benefits Legend

Source: Navigant analysis

Source: Navigant analysis

Source: Navigant analysis

Source: Navigant analysis

Source: Zhaga Consortium

Low consumer awareness

Low consumer trust of performance

Ongoing adjustment difficulties

Low consumer awareness

Low consumer trust of performance

Ongoing adjustment difficulties

Low consumer awareness

Low consumer trust of performance

Ongoing adjustment difficulties

Low consumer trust of performance

Low consumer awareness

Ongoing adjustment difficulties

Low consumer awareness

Low consumer trust of performance

Ongoing adjustment difficulties

Low consumer awareness

Low consumer trust of performance

Ongoing adjustment difficulties

Low consumer awareness

Low consumer trust of performance

Ongoing adjustment difficulties

Low consumer trust of performance

Low consumer awareness

Ongoing adjustment difficulties

Low consumer awareness

Low consumer trust of performance

Ongoing adjustment difficulties

Low consumer awareness

Low consumer trust of performance

Ongoing adjustment difficulties

Low consumer awareness