Andrew Goodwin Analysis

1. Relationship between the lyrics and the visuals, which illustrate, amplify or contradict the
lyrics.
2. Thought beats: seeing the sounds (the relationship between the music and the visuals, which
illustrate, amplify or contradict the music)
3. Genre-related and iconography present. The concept and narrative of the music video relates
to the corresponding genre.
4. Voyeurism The audiences' perception of explicit content consisting of (not limited to):
Nudity, exhibitionism, intimacy, voyeuristic location, behaviour in a sexual manner, etc...
5. Star Image the reference of the protagonist in which the star image is portrayed as a vital
aspect of the music video. This assists the artist to promote the artists image and reputation
to the public whilst promoting the video.
6. Intertextual References either to other music videos or to films and TV texts.
Marshmellow Analysis
Alone by Marshmello: https://www.youtube.com/watch?v=YnwsMEabmSo
Structure

Intro 0:00 0:20

Bridge 1, 0:20 0:33
Verse 1, 0:34 1:14
Chorus 1, 1:14 1:41
Break, 1:41 1:55
Bridge 2, 1:55 2:08
Verse 2, 2:09 2:49
Chorus 2, 2:49 - End
Lyrics
I'm so alone,
Nothing feels like home.
I'm so alone,
Trying to find my way back home to you.
I'm so alone,
Nothing feels like home.
I'm so alone,
Trying to find my way back home to you.
I'm so alone,
Trying to find my way back home to you.
I'm so alone,
Nothing feels like home.
I'm so alone,
Trying to find my way back home to you.
I'm so alone,
Nothing feels like home.
I'm so alone,
Trying to find my way back home to you.
I'm so alone,
Trying to find my way back home to you.

(read in columns)

The initial imagery shown is amplified by the

lyrics within the first half of the music video;
consisting of the beginning of the song till the end
of the first chorus (predominately within the first
verse in which the majority of lyrics coincide
within the verses).
Emphasised themes consisting of isolation is
evident, as well as strict use of archetypes that
consist within the stereotypical high school
environment (school bullies, nerds, jocks, etc.).
However as the music video progresses, those archetypes break down and the stereotypical
behaviour expected from certain archetypes differ from what is perceived within the music video.
Within the first verse there is an exaggerative
relation with lyrics to the visuals as well as
everything pre-verse 1. The excessive repetition
of I'm so alone is consistent throughout the
whole song, emphasising the theme of isolation,
repeating every other line. These lyrics are
interpreted into the visual imagery, expressing
this subtly within the Introduction by presenting
the focal subject to appear alone with a mouse as
only accompaniment (which is also an
intertextual reference of DeadMau5). This convention is strengthened within the bridge and 'verse
1'.

The lyrical use of; 'nothing feels like home', acts as a suggestion of the focal subject's comfortability
and how much the concept contrasts between high school and his home. Although the term 'home'
acts as a term in which is connotative into the subject's music which is interpreted by the instance
before the chorus in which the lyrics state; 'I'm so alone, trying to find my way back home to you'.
The use of 'you' is used as a metaphor for the subject's music.
The lyrics within the second verse adapt the
relationship between the lyrics and visuals to the
extent that they contradict each other. Within
Verse 2, the same lyrics consist of the same words
to that of Verse 1 but the lyrics now have a
contradictory meaning as the visuals present the
character to have gained friends in which before
the character appeared to have none. This can be
interpreted to break the generic conventions of
archetypes that are consistent within the media as

to how high schools are often portrayed.

The focal subject is presented to correlate with the stereotypical archetype of an underdog (possibly
a nerd) and has to suffice with the behaviour of other archetypes within the school hence isolating
himself from other characters.
Within the bridge of the song, the audience is presented to the introduction of the setting as well as
the initial behaviour of the archetypes consisting of the students.
Throughout the entire song, there is a consistency of a reflection of the visual and the music in
terms of the percussive instrumentation. This interpretation consists of the shot changes either
changing on the beat of the percussion or anticipating the beat. Very few occasions exist to which
the shots change that doesn't correspond with this idea, however it does occur (Example shots at
1:10; just before Chorus 1). The lighting within chorus 1 is a reflection of the music by defining the
song's structure. The lighting is significantly darkened during the first chorus yet not within the
second chorus in which could be interpreted that the narrative impacted the mise-en-scene. It may
also be interpreted that the main protagonist perceives his music as an escape from the persistent
bullying yet by the time of the second chorus, his music becomes his way to 'fit in' with his peers.
Defining Alone by Marshmello as an Electronic/Pop song in terms of its genre, It can be
interpreted that the music video follows the generic conventions due to the performance and
narrative aspect of the music video. The music video predominately consists of the narrative in
which a student gains acceptance from his fellow peers with occasions of performance which ties
into the narrative. The hybrid of both narrative and performance aspects to the music video follows
the generic convention. However, the interpretation of the performance acting as part of the
narrative is unique within music videos. The music video also follows the conventions of the genre
by predominately consisting of fast-cut shots and we are presented with close-ups / medium closeups to assist in the identification of the main protagonist as well as other characters relevant to the
narrative.
Star image is a prominent consistency throughout the entire music video; with multiple shots where
the main protagonist is portrayed at the centre of the shot, or uses the rule of thirds. Predominately
all shots depict the main protagonist however the music video does deviate from this correlation to
reveal location to the audience and/or progress in the narrative when other characters are needed.
The star image image is further emphasised during the second half of the music video in which
characters, other than the main protagonist, wear miscellaneous objects in a similar style to that of
the main protagonist. Additionally, as the costume is quite unconventional, the stars image is
emphasised due to the costumes uniqueness and can impact the audience to be easily recognisable.
In conclusion,
23FIFTN's music video conveys a consistent amount of aspects to be adequately
applied to Goodwin's music video theory. From the aspects listed at the top of the first page, all of
the aspects apart from one can be applied and discussed within the music video. Representations of
Voyeurism is non-existent within the music video and therefore cannot be applied to the analysis.
Other aspects of Goodwin's analysis such as the intertextual references (referencing
DeadMau5[which is stated to be Marshmello's main influence]) and consistent links between the
lyrics, music and visuals are highly evident. It can be interpreted, and is highly evident, that
Goodwin's music video analysis is very respectable in terms of this specific song and music video.

Chase and Status Analysis

All Goes Wrong by Chase and Status: https://www.youtube.com/watch?v=hkDGGsuVKVo
Structure

Introduction, 0:00 0:23

Verse 1, 0:23 0:44
Chorus 1, 0:44 1:08
Verse 2, 1:08 1:41
Chorus 2a, 1:41 2:04
Chorus 2b, 2:04 2:26
Break, 2:26 2:48
Resolution, 2:48 - End
Lyrics

(read in columns)

Would you take a bullet?

Through the fire, I'll keep burning on,

When it all goes wrong

Would you bite the gun?

Will I hold myself together.

Through dark nights, (When it all goes wrong)

I fall onto my knees,

And yes the war's already won.

We burn bright, (When it all goes wrong,)

When it all goes wrong,

'Til the sunset, (I'll take my time,)

When it all goes wrong,

'Til the sunset. (I'll keep holding on.)

So please don't take me for no fool,

When it all goes wrong,

Through dark nights, (When it all goes wrong,)

Spend a lifetime in your shoes.

I'll take my time, I'll keep holding on.

We burn bright, (When it all goes wrong,)

And now I'm walking.

When it all goes wrong,

When it all goes wrong,

Yes, I'm walking.

When it all goes wrong,

I'll pull myself together, keep holding on.

When it all goes wrong,

Through the fire, I'll keep burning on.

I'll pull myself together, keep on holding on.

Will I hold myself together?

When it all goes wrong.

Just like I take my faints,

The fires, they keep burning on.

You keep playing the same old games.

Will I hold myself together?

But remember,
But remember, oh no.

When it all goes wrong,

When it all goes wrong,

Through dark nights,

When it all goes wrong,

We burn bright,

I'll take my time, I'll keep holding on.

'Til the sunset,

When it all goes wrong,

'Til the sunset.

When it all goes wrong,

Through dark nights,

When it all goes wrong,

We burn bright

I'll pull myself together, keep on holding on. 'Til the sunset,
'Til the sunset
Gloves off, we're finished.

Through dark nights,

You better hang your feets.

We burn bright,

I nurse your battle scars but you leave,

'Til the sunset,

My heart's a-bleed.

'Til the sunset.

So please don't take me for no fool,

Spend a lifetime in your shoes.
And now I'm walking.
Now I'm walking.

Andrew Goodwin Analysis

Throughout the song, their isn't many
occurrences in which the lyrics have a direct
relationship with the visuals. It can be interpreted
that some of the connotations of the lyrics can act
as a contradiction to the visuals (fire connotes to
passion and death results a loss in said passion.
[I'll keep burning on.; this quote contradicts
with the ideologies of death]). However, the
lyrics within the chorus portrays an illustration of
the visuals. The repetitive; When it all goes
wrong, illustrates the events of the narrative as
well uses emotive language (all, predominately
carrying most of the emotional 'weight' [however,
the way the phrase is pronounced emphasises the
emotive language]). The events portray various
negative events consisting of physical abuse,
verbal abuse, theft, relationship break-down and
death (all of which happen in a short amount of
time).
The instance where the lyrics state; Through
dark nights, We burn bright, can be perceived to
be another illustration of the visuals. The phrase
acts upon morals which convey dark nights as difficult times and burn bright as persist with
optimism. This could be interpreted as a contradiction to the initial lyrics up to Chorus 2b as the
events are reversed and the lyrics also serve as an illustration post-Chorus 2b as the events are
shown in a different manner which can be considered positive. However the music video returns to
the initial shot with the main protagonist within the coffin.
Within the music video there is few aspects visible in terms of the music. In the duration of the
verses, the shots occasionally change in-sync with the percussive instrumentation which is
conventional among music videos. However, the music video does not consist of a satisfactory
amount of instances to apply any illustrations to the music.
This music video breaks predominately all of the
genre-related conventions in consideration that
'All Goes Wrong' is applied as an
Electronic/Dance song. Fast cut shots in time
with the percussion is very limited in consistency
throughout the music video showing that the
music video diverts from most of the
conventions. However, there are examples of
close up shots to present the individual roles
within the music video (conventional among
Dance music videos). The music video's location is set predominately set in three locations; a
churchyard, a cafe and the streets surrounding that cafe. This can be interpreted to break the
conventions of a lively atmosphere expected in most dance music videos.

Star image is conveyed very subtly within this music video. The artists, Chase & Status, play filler
characters acting within the background. This does present their image, but it can be easily missed if
the audience is unaware to the artists appearance. It could be interpreted that the repetitive use of
the artists to act multiple roles conveys a stronger use of star image and promotes their image easier,
however the featured artist portrays his image further than Chase & Status. Tom Grennan, the
featured artist for the song, is the main protagonist within the music video and is predominately the
main promotion of his star image rather than Chase & Status. His image is conveyed in different
ways to represent by formal and informal images in which could be interpreted that his music isn't
specific to one genre.
(Something in the water [live]) https://www.youtube.com/watch?v=fjDKC4YGSdl