MBA-Interna+onal

Program

MANAGERIAL ECONOMICS
0. Organiza+on of the Course

Prof. Ignacio Olmeda

CIFF Business School
University of Alcal

Yangon, December 2016

ORGANIZATION

INDEX
0.1. Subject
0.2 Index
0.2 Resources
0.3 Evalua:on

0.1 Subject
Managerial economics is the science of making decisions on
how to employ scarce resources to achieve a managerial goal
in the most ecient way.
Managerial economics employs
Microeconomics: the study of individual behaviour of
consumers, rms and markets
Industrial Organiza4on: a branch of Microeconomics
focused on analyzing the behaviour and structure of rms
and industries

to create a systema:c, logical way of analyzing business
prac:ces and tac:cs to obtain the highest possible prot.

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0.2 Index
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.

Managers, Prots and Markets

Demand, Supply and Market Equilibrium
Marginal Analysis for Op+mal Decisions
Basic Es+ma+on Techniques
Theory of Consumer Behavior
Elas+city and Demand
Demand Es+ma+on and Forecas+ng
Produc+on and Cost in the Short Run
Produc+on and Cost in the Long Run
Produc+on and Cost Es+ma+on
Managerial Decisions for Firms with Market Power
Managerial Decisions in Compe++ve Markets
Strategical Decision Making in Oligopoly Markets
Advanced Pricing Techniques
Decisions Under Risk and Uncertainty
Government Regula+on of Business
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0.3 Resources
1. Book: Thomas and Maurice (2013): Managerial Economics,
11th ed. McGraw Hill-Irwin.

2. Slides, exercises (taken from the book), at

hRp://37.59.49.148:8022/elearning/login/index.php
Username: name & last name, no spaces, e.g. khinethandarswe)
Password: same, e.g. Khinethandarswe

3. Sta:s:cal so\ware: hRp://gretl.sourceforge.net

5. Two Harvard-style cases

4. Your mate and yourself
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0.4 Evalua+on
1. Two quizzes (20-30 mul:ple choice ques:ons)
First quiz (30%) will cover rst, second and third sessions it
will be performed on the fourth session.
Second quiz (20%) will cover fourth, \h and sixth
sessions, it will be performed through the e-learning
plaborm on the 28th/29th january.
2. Two cases for lecture and discussion
First case, to be discussed in the \h session (30%)
Second case, to be uploaded in the elearning plaborm,
deadline 30th january (20%)
Groups: 4/5 people, grading is done by the rest of the class
and by myself
3. Par:cipa:on in the class/others (extra)

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MBA-Interna+onal Program

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