Business Plan

SC. MAGIC ELEGANCE.SRL

The nature and objectives of the business

SC. MAGIC ELEGANCE.SRL is a landscaping company. Our main activity is based on
modernization landscaping and gardens and the secondary activity is based on sales. We design
and landscape elements in green areas and gardens according to customer requirements at
affordable prices , using high quality products. We can arrange gardens with various European
and Asian influences.
Our products and services are landscape design services, landscaping, lawn maintenance.
Landscape design services
We want to achieve gardens that perfectly combine beauty and aesthetics of the garden
with its utility, especially in gardens and green areas companies. In this regard, the landscape
design of gardens will implement specific requirements of each garden.
Landscaping
We will provide in this regard establishment lawn service, landscaping artificial relief
after which we will proceed to the location of ornamental plants. Our services include landscape
design for the garden look flawless, floral arrangements made by us will satisfy tastes by their
elegance, and besides all this we also offer the option of arranging garden with garden furniture,
because the time spent in the garden to be one of the most pleasant.
Lawn maintenance
Maintenance means taking a series of operations that are carried out according to a
timetable that takes into account a number of factors such as season, work destination, type of
intervention, frequency of maintenance of the garden and so on. We provide full range of
services necessary for maintaining green spaces:
1. Lawn maintenance ;
2. Maintenance of trees and bushes
3. Maintenance of the irrigation system
4. Maintenance of lakes and ponds
5. Maintenance of outdoor lighting system ;
6. Cleaning alleys and sidewalks
Objectives of the business
- Increasing the competitiveness and quality of services in order to maintain market
- Continuing professional development of its specialists
- Promoting the latest technology

- Expanding the sales network

- Intensifying promotional activity and use of appropriate management policies for
stronger market penetration
Personnel
In order to coordinate and organize in terms of efficiency of business activity, it must be
ensured before any commitment in this action manager, and an economist with experience in
finance and economics.
To operate the unit for services proposed by this project , it is estimated a large number of
staff required for 31 employees, which can be modified as needed for efficient use of labor and
providing services continuously to provide maximum performance services and to increase the
company's financial performance.
The product/service in relation to the market
Our market consists of consumers aged over 18 years, a high share being held by those
aged 30-40 years. Also we try to focus on another important group which is formed by customers
aged between 25 and 30 years, which on the long-term is an emerging segment of consumers,
which in future will become loyal customers.
Natural or legal persons who are willing to collaborate with us:
- Local councils - for arranging public spaces in the city.
- Multinational - for lawns in front offices
- Individuals - for lawns, gardens in front of houses or apartment buildings
Premises
We wish to set up our greenhouses and modernization activities, through provision of
specific miscellaneous equipment and thereby protecting the environment, providing services
and products of high quality.
For starters, we wish to set up a greenhouse for cultivating our own plants. Plants grown
in the greenhouse will be maintained naturally with traditional fertilizer, increasing the period of
living.
With the realization of the greenhouse, plants purchased transportation costs will
disappear, thus making the company a higher return in the long term.
Equipment required
The specific objective is to create a branch in landscaping company, equipped with
technological equipment at a superior quality, guaranteeing superior results in the field of
gardening and landscape design such as:
- Mower
- Mechanical Chain Saw
- Mechanical brush cutter
- The cutter hedge

- Lawn mower
Sales forecasts
We expect a profit since the second year and in the first year we will recover the
investment.
Financial profile
To start the business we want to attract 250 000 from European funds and the National
Programme for Improving the Environment for constructing a greenhouse and purchase of
modern technological equipment and machinery.