Question 2)

SEC_3
Cumulative
Frequency
Valid

Rich
Middle Class
Total

Percent

Valid Percent

Percent

110

75.9

75.9

75.9

35

24.1

24.1

100.0

145

100.0

100.0

Question 3)

Report
Hours spend on Shopping
HoH Education

Mean

Std. Deviation

Sum

Primary School

18.88

40

7.988

755

High School

17.52

25

7.573

438

Preuniversity/Diploma

18.11

65

7.347

1177

Degree & above

19.60

15

8.584

294

Total

18.37

145

7.640

2664

Question 6)

Correlations

Rank Price
Spearman's rho

Rank Price

Correlation Coefficient

Rank Easy to Handle

Maintenance

.068

.000

145

145

145

-.152

1.000

Sig. (2-tailed)

.068

.000

145

145

145

**

**

1.000

Correlation Coefficient

Correlation Coefficient

-.448

-.483

-.448

-.483

Sig. (2-tailed)

.000

.000

145

145

145

-.405**

-.197*

-.201

Sig. (2-tailed)

.000

.017

.015

145

145

145

Correlation Coefficient

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

Life Period
-.152

Rank No Maintenance

Rank No

1.000

Sig. (2-tailed)

Rank Product Life Period

Rank Product

Question 5)
Case Processing Summary
Cases
Valid
N

Missing
Percent

Total

Percent

Percent

Category * Source of
information

145

100.0%

0.0%

145

100.0%

throughNewspapers

Category * Source of information throughNewspapers Crosstabulation

Source of information
throughNewspapers
No
Category

Head of Household

Housewife

Young Male

Yes

Count

46

54

Expected Count

7.8

46.2

54.0

Count

10

44

54

Expected Count

7.8

46.2

54.0

18

19

2.8

16.2

19.0

16

18

Expected Count

2.6

15.4

18.0

Count

21

124

145

21.0

124.0

145.0

Count
Expected Count

Young Female

Total

Count

Expected Count

Chi-Square Tests
Asymptotic
Significance (2Value

df

sided)

2.184a

.535

2.506

.474

Linear-by-Linear Association

.547

.460

N of Valid Cases

145

Pearson Chi-Square
Likelihood Ratio

a. 2 cells (25.0%) have expected count less than 5. The minimum

expected count is 2.61.

Total

Symmetric Measures
Asymptotic
Standardized
Value
Nominal by Nominal

Error

Approximate
b

Approximate T

Significance

Phi

.123

.535

Cramer's V

.123

.535

Interval by Interval

Pearson's R

.062

.075

.738

.461c

Ordinal by Ordinal

Spearman Correlation

.053

.077

.635

.526c

N of Valid Cases

145

a. Not assuming the null hypothesis.

b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.

Q9 Assumption: When all advertisements were considered...

Reliability was 0.523 which is less.
Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's

Standardized

Alpha

Items
.523

N of Items
.537

23

Summary Item Statistics

Maximum /
Mean
Inter-Item Correlations

Minimum

.048

Maximum

-.434

.508

Scale Statistics
Mean

Variance
134.951

Cronbach's
Alpha

Std. Deviation
11.617

N of Items
23

Range
.941

Minimum
-1.171

Variance
.026

N of Items
23

95.36

Summary Item Statistics

Maximum /
Mean
Inter-Item Correlations

Minimum

.054

Maximum

-.434

Range

.508

Minimum

.941

Variance

-1.171

Scale Statistics
Mean
91.82

Variance

Std. Deviation

133.831

N of Items

11.569

22

Q7
Case Processing Summary
Cases
Included
N
Repurchase from Same

Percent
145

Shop * City

Excluded

100.0%

Report
Repurchase from Same Shop
City

Mean

Std. Deviation

Bombay

3.83

58

1.353

New Delhi

4.27

41

1.162

Bangalore

4.15

46

1.074

Total

4.06

145

1.223

We see there is not much difference in means.

Total

Percent
0

0.0%

Percent
145

100.0%

.026

N of Items
22