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Of course a franchise agreement will cost less for an owner less than a management
agreement. But at the same time they will receive fewer services, because a
franchise agreement will focus on the top line and provide sales services, as well as
purchasing and advice on operation, but mainly it provides sales tools, a brand, a
reservation system, a network, international advertising and exposure for the hotel
operator. Lets take the example of a less mature European market, lets say
Romania A private individual has a piece of land in Bucharest, and wants to build
a hotel on it, but he doesnt know how to run a hotel. So he will ask for a
management agreement, because it would not make sense for him to set up his
own management company for just one hotel, as it would be costly, and difficult to
find the right people locally. So the needs and objectives are not the same.
Depending on the needs in different markets, different services are adapted to
those needs. Its not a choice of saying we will only manage, or we will only lease
or we will only franchise its also what the market wants.
LEASE AGREEMENT
This is almost like ownership. The hotel group basically rents a building and runs the
entire operation. It is run with the groups staff and bank account, and they simply
pay rent every year. In the management contract, the gross operating profit and net
profit of the hotel belong to the owner, less a fee for the operator; and a franchise
is, as mentioned above, similar in many ways. A lease agreement is therefore very
close to an ownership. The only difference in an ownership is that the hotel
company pays interest to the bank, and in a lease agreement, they pay rent to an
owner ( and they cannot sell it).
Lease agreements are not particularly popular among big operators, because they
are quite risky and costly. Ownership and leasing are an asset heavy way to
develop. It is the profitable, but at the same time the riskiest model. The reason it is
not so popular is that hotel companies cannot develop a large number of properties
with lease agreements, otherwise the balance sheet becomes too heavy and/or
risky. In the last financial crisis, companies that were heavily leveraged with leases
and ownership were almost on the edge of bankruptcy, because they had huge
losses, and had to keep paying the rent. As an operating company, most groups
attempt to have a balanced portfolio with the right amount of lease agreements, the
right amount of ownership, the right amount of management and the right amount
of franchise agreements. If they play it right, business will be sustainable in case of
bad times, and profitable in good times.
BOT Concept
Due to the long-term nature of the arrangement, the fees are usually raised during
the concession period. The rate of increase is often tied to a combination of internal
and external variables, allowing the proponent to reach a satisfactory internal rate
of return for its investment.
Examples of countries using BOT are Thailand, Turkey, Taiwan, Bahrain, Saudi
Arabia, Israel, India, Iran, Croatia, Japan, China, Vietnam, Malaysia, Philippines,
Egypt, Myanmar and a few US states (California, Florida, Indiana, Texas, and
Virginia). However, in some countries, such as Canada, Australia, New Zealand and
Nepal, the term used is buildownoperatetransfer (BOOT). Traditionally, such
projects provide for the infrastructure to be transferred to the government at the
end of the concession period. In Australia, primarily for reasons related to the
borrowing powers of states, the transfer obligation may be omitted. For the Alice
Springs Darwin section of the AdelaideDarwin railway the lease period is 50
years, see AustralAsia Rail Corporation. The first BOT was for the China Hotel, built
in 1979 by the Hong Kong listed conglomerate Hopewell Holdings Ltd (controlled by
Sir Gordon Wu).
continues running the facility and the government acts as both the consumer and
regulator.
Outsourcing
In business, outsourcing involves the contracting out of a business process to
another party (compare business process outsourcing). The concept "outsourcing"
came from American Glossary 'outside resourcing' and it dates back to at least
1981. Outsourcing sometimes involves transferring employees and assets from one
firm to another, but not always. Outsourcing is also the practice of handing over
control of public services to for-profit corporations.
The opposite of outsourcing, insourcing, entails bringing processes handled by thirdparty firms in-house, and is sometimes accomplished via vertical integration.
However, a business can provide a contract service to another business without
necessarily insourcing that business process.
Overview
Two organizations may enter into a contractual agreement involving an exchange of
services and payments. Outsourcing is said to help firms to perform well in their
core competencies and mitigate shortage of skill or expertise in the areas where
they want to outsource.
Outsourcing can offer greater budget flexibility and control. Outsourcing lets
organizations pay for only the services they need, when they need them. It also
reduces the need to hire and train specialized staff, brings in fresh engineering
expertise, and reduces capital and operating expenses.
Do what you do best and outsource the rest has become an internationally
recognized business tagline first coined and developed in the 1990s by the
legendary management consultant Peter Drucker. The slogan was primarily used
to advocate outsourcing as a viable business strategy. It has been said that Mr.
Drucker began explaining the concept of Outsourcing as early as 1989 in his Wall
Street Journal (WSJ) article entitled Sell the Mailroom.
What is 'Outsourcing'
Outsourcing is a practice used by different companies to reduce costs by
transferring portions of work to outside suppliers rather than completing it
internally.
Many businesses find outsourcing the functions of human resources, such as payroll
and health insurance, saves enormous amounts of time, effort and energy. HR is one
of the noncore functions of a firm; other companies may have experts to help with
this aspect of human capital. As many as 16% of companies outsource some kind of
task that deals directly with human resources.
Disadvantages
Outsourcing also has several disadvantages. Signing contracts with other
companies may take time and extra effort from a firm's legal team. Security threats
occur if another party has access to a company's confidential information and then
the party suffers a data breach. A lack of communication between the company and
the outsourced provider may occur, which could delay the completion of projects.
one year when outsourcing one aspect of its business process. Over three years, the
cost savings rose to 33%.