hybris Marketing

Customer Journey Insight

Q2/2015 (1505)
May 2015

Although..

54%
OF MARKETERS HAVE SUCCESSFULLY
INTEGRATED CAMPAIGNS ACROSS CHANNELS.

Source: Forrester

Early Knowledge Transfer

Customer

Marketers still struggle..

Early Knowledge Transfer

MOBILE

EMAIL

WEB

Enough is enough.

SOCIAL

Marketers bombard customers

with irrelevant messages.
Not targeted, not relevant.
WEAPONS OF MASS DISTRACTION.

ADVERTISING

THIS IS WHAT MARKETERS

DO TODAY!

Customer

Why..

Because
WHAT DO YOU
everything is
NEED ?
connected

Early Knowledge Transfer

Customer

Why..

WHAT DO YOU
NEED ?

Early Knowledge Transfer

Customer

You need..

Customer Journey Insight

Early Knowledge Transfer

Customer

A Sneak Preview of Customer Journey Insight (i)

Access through
Data Management
workset

Detect customer
journey patterns
within a certain
period of time

Analyze up to 10
touchpoints in a
customer journey

Entry shows the

channel where
customers start
their journey

Analyze top
journeys only,
avoiding the minor
ones

Hide filters to allow

more screen space
for journey visuals

Analyze all customer

journeys the lead to a
purchaseor, a buy

Identify channels
with the most
impact by their
width

Identify the most

commonly traveled
paths by path width

Hover over
journeys to see full
journey across all
touchpoints

Identify the most

relevant assisting
channels according to
sequence and relative
size
Early Knowledge Transfer

Customer

A Sneak Preview of Customer Journey Insight (ii)

Use the Highlight

feature to
emphasize the top
customer journey

Click to highlight a
specific customer
journey
Get extended information
on the number of unique
journeys and total
customers on highlighted
paths

Early Knowledge Transfer

Customer

A Sneak Preview of Customer Journey Insight (iii)

Create a target group built

upon all customers on
selected and highlighted
customer journeys

Early Knowledge Transfer

Customer

Value Proposition

INTUITIVE
UI

DISCOVER
journey
patterns

FIND
the
correlation
between
channels and
customer
behavior
Early Knowledge Transfer

TARGET
the right
marketing
activities to
the right
segment &
target group

IMPROVE
marketing
spend
effectiveness
and increase
marketing ROI

Customer

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Early Knowledge Transfer

Customer