Академический Документы
Профессиональный Документы
Культура Документы
Trigger-Based Campaign
May 2015
Overview
Objectives
Customer
Trigger-Based Campaign
Customer
Trigger-Based Campaign
Documentation
The trigger-based scenario Shopping
Cart Abandoned is documented in the
application help
Technical details for the setup of the
connection from hybris Enterprise
Commerce Platform to hybris
Marketing Platform can be found in the
following wiki:
https://wiki.hybris.com/display/release5
/hybris+Business+Event+Extensions++Technical+Guide
Customer
Terminology
Trigger
Trigger Condition
Action
Action Parameter
A trigger can be seen as an event. If the event occurs (or does not occur) the assigned actions
are executed.
A trigger can start one or more actions. The supported actions are defined in the customizing of
Campaigns Category Type.
A trigger can have condition parameters (e.g. the link that has been clicked). An action can have
action parameters (e.g. the SMS form that shall be sent).
Trigger-Based Campaign supports currently three types of triggers (see next slides).
Customer
Filter condition
Action Send Email
Customer
Action Parameter
Shopping Cart email opened
Customer
Action Parameter
Shopping Cart SMS
Customer
Prerequisites
Customer
Customer
Customer
Segmentation
Profile
Usage
Email
address
Product data of
shopping cart
Interaction
Key
URL of
shopping cart
Customer
Usage
Segmentation
Profile
Contact ID
Email
address
Usage
Segmentation
Profile
Contact ID
Mobile phone
number
Customer
Customer
1. Enter text
5. Push OK
Customer
6. Select Insert
dynamic link
8. Push OK
Customer
3. Fill personalization
attributes with values
4. Push OK
Customer
2. Set a corresponding
name
Example: you want to execute the actions of the triggerbased campaign only if the incoming interaction has been
raised by a contact having a certain ZIP code
3. Define Segments
1. Create Building Block
Customer
Trigger-Based Campaign
Trigger-Based Campaign
Create Campaign
1. Create a new campaign and
select category Trigger-Based
Campaign
3. Goto Automation
Customer
Trigger-Based Campaign
Assign Filter Condition
Filter condition of trigger Shopping Cart Abandoned allows you to restrict the recipient of the assigned action
e.g. action shall be executed only if the
interaction contact that abandoned the
shopping process lives in city with zip
code 66386
1. Push Select to add your
Building Block as Filter Condition
Customer
Trigger-Based Campaign
Add an action
Trigger Shopping Cart Abandoned allows you to add action Send Email or Send SMS
Customer
Trigger-Based Campaign
Assign additional triggers and actions
You can assign follow-up triggers for the email
which has been send by action of trigger Shopping
Cart Abandoned
1. Add the trigger Email Opened
Trigger-Based Campaign
Activate the campaign
You can activate the campaign, there is no scheduling necessary. Once activate the campaign listens to
incoming interactions of type Shopping Cart Abandoned.
Customer
Trigger-Based Campaign
Stop an active campaign
Customer
Customer
Summary
Summary
Customer
Customer