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Annual
Report
Table of Contents
04
06 09
Company Overview
Operations
Business Purpose
Current status of company
Overall strategy for company
11
Market &
Marketing Strategy
Discussion about target
market
What gaps in the market
do we fill?
Competitive analysis
SWOT analysis
12
Financial Potential
Future Potential
Financial Reconciliation
Income Statement
Return on Equity
Founder of the
Smordy Company
Jiratchaya Sakulboonthanom (Japan)
Kavitsara Panichumnuaysuk (Mew)
Pemika Sritong-in (Earn)
Sumanas Chamneandamrongkarn (Punpun)
Thanyamas Chanchaiwat (Jammy)
Thitirat Pipopwattana(Nice)
Company Overview
04
Profit = 879
- sell 63 cotton candies
- make 879 THB in net profits
- we aim to sell 100 cotton candies on next business market
06
Marginal Cost
Operations Complexity
Electricity issue (during starting and middle of the market)
Cannot sell cotton candy
Move machine to the second floor @ MUIDS
Sell and recieve order
Deliver to customers
07
Resources Required
08
Competitive Analysis
Our competitors vary from all stalls at the Business market at MUIDS to genetics
brands around MUIDS. At the Business market at MUIDS, foods, beverage and
dessert are being sold. The prices vary from 10 to 50 THB. Some poeple were full
because of food and didnt want to eat dessert. Some stalls had creative way to
decorate their stalls, which gained more attention than our stall. Lastly, stalls that
didnt need electricity could started to sell before other stalls that need electricity.
SWOT
10
Financial Summary
Our business started with 720 THB capital in total (120THB
from each member). We have 589 THB left after buying all
the ingredients. At the end, we sold 63cotton candies. Our
business has xxx THB ending capital. Each member has a
return of 266.5THB.
Liquidation
Profits divided equally to 6
members of our business.
The total amount is 266.5 THB
11
Future Potential
What worked in the product?
- Cotton candy stall work more than we think
- make net profit of 879 THB
What didnt work?
- Electricity turn down made customers didnt want to wait
- Moved machine to second floor caused some misunderstanding that we sold out already
- Wind made cotton candy shrink faster than it should be
What Could We Improved?
- Provide a plastic wrap for cotton candy for customers who
dont want to eat cotton candy right the way
_ Offer more colors and some decoration for cotton cady such
as seaweed, marshmallow and jelly
- Decorate stall more to attract more customers
12
SMordy