Foundations of Logo Design

2h 34m Appropriate for all Jun 28, 2013

Viewers: 27,847 in 140 countries Watching now: 8
Avoid pitfalls, improve your design process, respond to demanding clients, and s
olve the creative problems that are involved in creating a logo. In this course,
Von Glitschka shows you how to take care of the nitty-gritty, like quotes and c
ontracts, and critical design decisions involved in building a brand identity pa
ckage. Learn to define your client's expectations before the project begins with
customer briefs and mood boards. Find out what the attributes of a great logo a
re, where to look for inspiration, and how to use sketches to propel you through
the design process. Then Von turns to the business side and explains how to pre
sent your designs to clients and follow up on both positive and negative feedbac
k. Finally, learn how to launch the logo and develop a narrative that will keep
the visual style of the brand intact in the future.
Topics include:
Gauging client perceptions
Determining the scope of work
Quoting a project
Profiling the client
Developing a brand name
Isolating design directions
Crafting a visual identity
Pitching your work
Presenting brand systems
Handling a change of course
Making style guides
Developing a brand narrative