FOR IMMEDIATE RELEASE

DDB Canada Montreal Appoints A New EVP, Managing Director

Jean-Franois Mallette joins Etienne Bastien to co-lead and grow the agencys operations in Quebec

Date:

January 13, 2017

Location: Montreal
Today, Lance Saunders, national president and chief operating officer of DDB Canada, is pleased to
announce that Jean-Franois Mallette has been appointed as executive vice president, managing
director to the Montreal office.
Mallette joins DDB Canada from Cundari, where he gained valuable leadership experience as VP,
managing director. Prior to this position, he worked at Terrain Marketing in various strategic
planning and client service positions, and held client-side roles at Jean Coutu and Cineplex Odeon.
He also sits on the board of A2C (formerly AAPQ) and last year was recognized with the Prix Relve
dexcellence leadership PME for professionals under 35-years-old.
As EVP, managing director of the Montreal office, Mallette joins VP, creative director Etienne Bastien
to co-lead the team at DDB Canada Montreal, as well as to play a crucial role in servicing the
Volkswagen Canada business on both a regional and national basis.
After an extensive search, we believe J.F. is the ideal choice to co-lead the Montreal office and to
bolster the agencys strategic planning expertise, says Saunders. His strategic thinking and deep
automotive expertise will prove very valuable to our partnership with Volkswagen Canada.
Over the course of his 14-year career, Mallette has provided strategic planning expertise to many
top brands including BMW, Clmentines Maroc, CIBC, Subway, Sobeys, and Baccardi, as well as to
spearhead innovative, business-building campaign work that has earned recognition at Cra,
CASSIES and the CMA Awards.
Etienne and I share a similar work philosophy and management style in that we are both results
oriented, data minded and love to bring fun to the workplace, says Mallette. Im excited to lead
and mentor the talented team in Montreal, and look forward to creating real impact.
About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications
agency in Canada. The agency was named 2015 Digital Agency of the Year by strategy magazine
and was ranked #2 agency in Canada by the Gunn Report in 2015. Known for advertising that
generates significant results for clients, DDB Canada is a "total communications company" whose
fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices
in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing disciplines

2, Place Alexis-Nihon, 3500 de Maisonneuve Blvd West, Montral PQ H3Z 3C1 T 514.798.7100 F 514.875.5990 www.ddbcanada.com

include: public relations, event management, digital, social, mobile, branding, design, direct
response, CRM and shopper marketing.
- 30 For more information or interviews, please contact:
Paige Calvert
604.608.4421
paige.calvert@ddbcanada.com