1/3/2017

Mobile & Smartphone Statistics of Pakistan 2015 | Twittistaan

MOBILE&SMARTPHONESTATISTICSOF
PAKISTAN2015

UPCOMINGEVENTS

There are no upcoming events at th

Mobile&SmartphoneStatisticsofPakistan
2015
by Sidra Zia Butt / December 5, 2015 / 11 comments

SUBSCRIBETO
TWITTISTAAN

Enter your email address to subscr

Twittistaan and receive noti cation
new posts by email.
Email Address
Follow

TRENDINGPOSTS
Pakistan, unfortunately, is not known to be a data-rich environment. In fact, many companies hide
behind this fact, and have been unable to break their inertia of data-centric decision making. I want to
change this.For this purpose, I have aggregated the latest data available on digital, mobile and social
media in Pakistan.
Following is a comprehensive list of almost every data point openly available pertaining to mobile
penetration and smartphones in Pakistan, and my two cents on what these statistics mean for
marketeers:

Mobile

Mobile & Smartphone Statistics of

Pakistan 2015
Veri ed Pakistani Twitter Accounts
Interesting Pakistani Twitter Bios

First ever 'Buy-1-Get-1-Free' mobile

application in Pakistan
Home

Total Internet Users: 39 Million [15% population penetration]

Growth of Internet Users (Jan, 2014 March 2015): 47%

RECENTPOSTS

Mobile Phone Users: 149.2 Million [79% population penetration]

Growth in Number of Mobile Subscription (Jan, 2014- March, 2015): 15%
Percentage of Pre-Paid Mobile Connections: 97%
Active Mobile Social Users: 16.2 Million [9% population penetration]
Growth in Number of Active Mobile Social Users (Jan, 2014- March, 2015): 113%

Chef Shamsher at Work!

Hey! Good Morning World, from Pa

co ee lovers

Lost With Purpose: A Couple On Qu

The Forgotten Heroes Of Pakistan T

Cricket
Veri ed Pakistani Twitter Accounts

http://twittistaan.com/digital-media/mobile-smartphone-statistics-pakistan-2015/

1/8

1/3/2017

Mobile & Smartphone Statistics of Pakistan 2015 | Twittistaan

CATEGORIES
Select Category

HOME

ABOUT US

TWITTISTAAN LISTS
TWITTER URDU

CONTACT US

EVENTS WATCH

WRITE FOR US

TRENDS WATCH

YOUR TWITTISTAAN

MORE

BRANDS WATCH
DIGITAL MEDIA

PASTSTORIES
WEB WATCH

TECHNOLOGY

Select Month

INTERVIEWS

FACEBOOK PAKISTAN

TWINTERVIEWS

SUBSCRIBETOBLOGV
EMAIL

IG PAKISTAN SERIES

PAKISTANIS ON SOCIAL MEDIA

Enter your email address to subscr

this blog and receive noti cations o
posts by email.
Join 64 other subscribers
Email Address
Subscribe

Share of Web Tra c by Device (Jan, 2014 March 2015) via We Are Social

Market Share of Cellular Companies via Tech Juice

With Mobilink and Warids merger, they will serve to an aggregate of 45 Million users.

Smartphones
Total Smartphone Penetration: 4.5% which makes 9 Million
Pakistan predicted to have 40 million smartphones by end 2016
Smartphone vs Feature Mobile Phones: 31% of mobiles purchased in the country were smartphones in 2015

via PhoneWorld

Smartphones will comprise of 55% of Pakistans total mobile phone imports by the end of scal year 2017-18
Average Mobile Data Connection Speed in mbps: 1.5
3G/4G Subscription: 18 Million in the rst 18 months of subscription launch
By 2019, subscribers of 3G/4G to increase to 110 Million
Share of 2G/3G/4G: Share of 3G has seen a sharp increase, compared to 4G
http://twittistaan.com/digital-media/mobile-smartphone-statistics-pakistan-2015/

2/8

1/3/2017

Mobile & Smartphone Statistics of Pakistan 2015 | Twittistaan

Share of 2G/3G/4G: Share of 3G has seen a sharp increase, compared to 4G

HOME

ABOUT US

CONTACT US

TWITTISTAAN LISTS

EVENTS WATCH

TWITTER URDU

WRITE FOR US

TRENDS WATCH

YOUR TWITTISTAAN

MORE

BRANDS WATCH
DIGITAL MEDIA

WEB WATCH
INTERVIEWS

TECHNOLOGY
FACEBOOK PAKISTAN

TWINTERVIEWS
IG PAKISTAN SERIES
PAKISTANIS ON SOCIAL MEDIA

via Phone World

Latest Monthly Growth Rate of 3G/4G Subscribers (September 2015): 14.43%

Top 5 Mobile Apps:

via Grappetite

Top Operating Systems:

Age of Smartphone Users:

Monthly Mobile Budgets of Smartphone Users:

16% smartphone users regularly buy paid apps while remaining 84% contents with free apps
Messaging Apps hierarchy by population:

http://twittistaan.com/digital-media/mobile-smartphone-statistics-pakistan-2015/

3/8

1/3/2017

Mobile & Smartphone Statistics of Pakistan 2015 | Twittistaan

1. Whatsapp
2. LINE (over 5 million users)
3. WeChat

WhatThisMeansforMarketeers
HOME
ABOUT US

CONTACT US

WRITE FOR US

MORE

1. Think Mobile. No point in viewing your

brands
or WATCH
social account
desktopBRANDS
anymore.
TWITTISTAAN
LISTSwebsite
EVENTS
TRENDSon
WATCH
WATCH It
has to be mobile optimized otherwise its no point being out there at all. Heres a website where you
TWITTER URDU

YOUR TWITTISTAAN
DIGITAL MEDIA
can check if a website is mobile optimized.
2. Snackable Content. Considering the increasing social mobile users, your brands content needs to
be consumable within a matter of seconds. Imagine your fan/consumer tapping his phone away, his
attention span rock-bottom. Your content needs to attract him enough to add to his experience by
enticing him to interact with it. Otherwise, your social is a lost battle.

WEB WATCH
INTERVIEWS

TECHNOLOGY
FACEBOOK PAKISTAN

TWINTERVIEWS
IG PAKISTAN SERIES
PAKISTANIS ON SOCIAL MEDIA

3. More Video Storytelling; Shorter is Sweeter. Unless your content is earth-shattering, refrain from
long-form videos. Mobile has given people more choice then theyve ever had before. Video storytelling
is a powerful tool, so use it often and use it well. Align content that is relevant to your audience and
consumer insights.
4. Mobile has changed how people shop. And mobile has done that just through e-commerce, but
also through in-store search. Mobile is the rst step of Pakistan moving from a linear traditional
marketing funnel to a two-way consumer decision journey. Think cross-platform marketing when you
think about your shopper, whether your product is a planned purchase or an impulse category. Now is
the time to start thinking about multichannel experiences in Pakistan.
5. Keep your customer at the heart of your mobile strategy. If you start with your customer, it will
inevitably lead to a customer-centric framework. Use this customer-centric thinking to align mobile
experiences your brand o ers with customers behavior. Invest time and energy in watching, tracking,
understand and responding to changing consumer trends.
6. Be courteous. You can use mobile to become a part of your customers life, to keep him informed of
your o ering, but if youre sending text messages in the middle of the night, or sending push
noti cations around the clock, then youre terribly wrong. Mobile users are open to interaction with
brands, but keep it respectful and honestly, just use common sense.
7. Mobile is Always-On. Mobile is the rst thing we see when we wakeup, and the last thing we see
before falling asleep. Putting an approval process on a digital platform as if it were a conventional
broadcast property will cause ine ciencies in time production and management. So, when youre
thinking about your content management system on mobile, think of digital like an always-on sports
game. No one wants to watch a game in which players are asleep or waiting for God to throw a miracle
on the eld. If mobile is where your customer is going, then thats where you need to be.

Note: All data relates to 2015 unless stated otherwise.

Bio

Latest Posts

SidraZiaButt
Sidra Zia Butt is a digital media, and innovation evangelist. She is a natural storyteller, and enjoys
strategising meaningful conversations brands have with consumers. She believes in data-centric
marketing, and is hungry to make the awesome happen everyday. Follow the journey as it happens:
@Sidra_Z

Sharethis:
Tweet

Share

608

More

DIGITAL MEDIA IN PAKISTAN

DIGITAL MEDIA INFOGRAPHIC

MOBILE PHONES IN PAKISTAN

SMARTPHONES IN PAKISTAN

http://twittistaan.com/digital-media/mobile-smartphone-statistics-pakistan-2015/

4/8

1/3/2017

Mobile & Smartphone Statistics of Pakistan 2015 | Twittistaan

RELATEDTECHARTICLES
SIMILAR POSTS FROM TECH CATEGORY

HOME

ABOUT US

CONTACT US

TWITTISTAAN LISTS

EVENTS WATCH

TWITTER URDU

WRITE FOR US

TRENDS WATCH

YOUR TWITTISTAAN

Global Social, Digital

and Mobile Statistics
2014

Digital Media Tree of

Pakistan September
2015

Pakistan Digital
Consumer Study By
Google

January 20, 2014

November 12, 2015

December 4, 2013

MORE

BRANDS WATCH
DIGITAL MEDIA

WEB WATCH
INTERVIEWS

TECHNOLOGY
FACEBOOK PAKISTAN

TWINTERVIEWS
IG PAKISTAN SERIES
PAKISTANIS ON SOCIAL MEDIA

11COMMENTSSOFAR
JUMP INTO A CONVERSATION

#1

USAMA NOMAN

6 December, 2015, 14:35

Hi,

Thanks for such a great article, nice stats. I would like to know the source of
the data you have collected these stats from.
Thanks.
Reply this comment

AHSAN SAEED

6 December, 2015, 14:47

Hi Usama, thank you for the appreciation. All stats have been
hyper-linked with their sources.
Reply this comment

NAVEED

8 December, 2015, 13:43

I am afraid they are not hyper linked to the actual sources!
Reply this comment

SIDRA ZIA BUTT

AUTHOR

14 December, 2015, 07:52

Hey Naveed, please let me know which data source are you
particularly referring to? Id be happy to pull up the actual
data source and share it with you. Hope that helps!
Reply this comment

ALI

30 September, 2016, 11:21

http://twittistaan.com/digital-media/mobile-smartphone-statistics-pakistan-2015/

5/8

1/3/2017

Mobile & Smartphone Statistics of Pakistan 2015 | Twittistaan

Hi,
I need the sales comparison data in excel format of all smart
phones separately (iOS, Android & windows) for 2015 16.
Can any one help me on this please.
HOME

ABOUT US

TWITTISTAAN LISTS
TWITTER URDU
OMAR

CONTACT US

EVENTS WATCH

WRITE FOR US

TRENDS WATCH

YOUR TWITTISTAAN

MORE

BRANDS WATCH
DIGITAL MEDIA

10 December, 2015, 07:51

Aoa Ahsan/Sidra
Can you please share the sources?
Ex: Total Internet uses are shown on one of the links but
from where did you get the Growth of Internet users?

WEB WATCH
INTERVIEWS

TECHNOLOGY
FACEBOOK PAKISTAN

TWINTERVIEWS
IG PAKISTAN SERIES
PAKISTANIS ON SOCIAL MEDIA

Similarly Number of Mobile Phone users is shown as 149.2M

while as per PTA total subscriptions are 122M. Even it does
not match the subscribers table mentioned below
Moreover the sources for %age of Pre-paid connections and
active mobile users etc are also not mentioned.
Some data is also not quoted accurately. like 110 3G/4G
subscribers by 2019 and not 2020..and share of 3G has sharp
increase compared to 4G??? what is the point as 4G was
launched after a bit long duration
and than there are so many numbers that i dont know if they
are for PAkistan only or from some region and i doubt
those stats.
there are so many things that i dont agree with and i have my
reservations
However this is Pakistan and people are sharing without
verifying,,so good for this article
Kindly do not get o ended as i just want to convey my point
in a constructive manner,,so we as a Pakistani can improve
where we can
Good luck
Reply this comment

SIDRA ZIA BUTT

AUTHOR

14 December, 2015, 08:00

Hey Ahsan, thanks for your detailed input. Its actually
pleasing to see people take interest and start a conversation
around important data/facts.
Growth of internet users has been taken from We Are Socials
report published on Pakistan Advertising Society:
http://bit.ly/1IgJlwP
As for every other stat, it refers to Pakistan particularly.
Lastly, it was 2020 in fact and 2019, which has been changed
now.
Hope this helps! Best of luck!
Reply this comment

SIDRA ZIA BUTT

AUTHOR

14 December, 2015, 07:51

http://twittistaan.com/digital-media/mobile-smartphone-statistics-pakistan-2015/

6/8

1/3/2017

Mobile & Smartphone Statistics of Pakistan 2015 | Twittistaan

14 December, 2015, 07:51

Hey Usama! Thanks for your response! The data sources
have been attached after every statistic with a hyperlink.
Hope that helps!
Reply
HOMEthis comment
ABOUT US

MURAD

CONTACT US

TWITTISTAAN LISTS

EVENTS WATCH

TWITTER URDU

WRITE FOR US

TRENDS WATCH

YOUR TWITTISTAAN

MORE

BRANDS WATCH
DIGITAL MEDIA

7 December, 2015, 13:32

#2

WEB WATCH
INTERVIEWS

TECHNOLOGY
FACEBOOK PAKISTAN

TWINTERVIEWS

Zabardast information

IG PAKISTAN SERIES

Thanx alot

PAKISTANIS ON SOCIAL MEDIA

Reply this comment

SHAKS

8 December, 2015, 14:14

#3

Excellent articleneed to be updated on quarterly basis or atleast in every

6 months
Reply this comment

MUNEEB

12 May, 2016, 10:46

#4

the data provided is good but not too good enough as it doesnt provide a %
decrease in activities of children due to use of mobile phones
Reply this comment

Your data will be safe!

Your e-mail address will not be published. Also other data will not be shared with third person.

Commenttext..

Nickname*
Nickname
E-mail*
Email
Website
Website

POST A COMMENT

Notify me of follow-up comments by email.

Notify me of new posts by email.

http://twittistaan.com/digital-media/mobile-smartphone-statistics-pakistan-2015/

7/8

1/3/2017

Mobile & Smartphone Statistics of Pakistan 2015 | Twittistaan

CONTACTTWITTISTAAN

LIKEUS

TWEETS

Twittistaan covers Pakistan and Pakistanis on

Twittistaan
ABOUT US 6,690 CONTACT
US
WRITE FOR US
MORE
Twitter. Its Pakistan's rst website that coversHOME
the
likes
Pakistani digital landscape, KOLs and events on
TWITTISTAAN
LISTS
EVENTS WATCH
TRENDS WATCH
BRANDS WATCH
Twitter. Contact us for online coverage of start
ups,
events, brands, websites and videos.
TWITTER URDU

Like
Page

YOUR TWITTISTAAN

Karachi,Pakistan
Be the rst of your friends to like this

aey@twittistaan.com

Contact Us
DIGITAL MEDIA

Twittistaan Retweeted

@AfshanMasab
WEB WATCH
TECHNOLOGY

INTERVIEWS

FACEBOOK PAKISTAN

TWINTERVIEWS
IG PAKISTAN SERIES
PAKISTANIS ON SOCIAL MEDIA

2016 Copyright Twittistaan.com. All Rights reserved.

http://twittistaan.com/digital-media/mobile-smartphone-statistics-pakistan-2015/

Designed by Orange-Them

8/8