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Departamento Acadmico de Administracin

Trabajo de Licenciatura en Administracin de Empresas

Zara: un caso de innovacin estratgica?

Alumno: Agustina Marino (19125)

Mentor: Jorge Fantin

Buenos Aires, Mayo de 2011

We shall not cease from exploration.

And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.
T.S. Eliot, Four Quartets