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CASTROL LOGOS
CONTENTS
1

The Castrol master brand logo introduction

Master brand logo versions

Master brand logo with tag line

The Tag line colours

Master brand logo minimum sizes

Master brand logo clear space

Applying the master brand logo

Applying the master brand logo

Painting the master brand logo

10

Master brand logo do nots

11

Master brand logo do nots

12

The Castrol Racing logo

13

Castrol Racing logo versions

14

Castrol Racing logo minimum sizes

15

Castrol Racing logo clear space

16

Castrol Racing logo backgrounds

17

Castrol Racing logo merchandise

18

Castrol Racing logo do nots

THE CASTROL MASTER BRAND LOGO INTRODUCTION

Our brand and what it stands for is


visually represented by a unique,
powerful and distinctive mark.
Using it consistently will build
awareness and recognition with all
our audiences.
The Symbol now includes the 3D effect,
characteristic of our new contemporary
and premium look and feel.
The Castrol logo is a single mark. The
elements of the logo must never be
separated. Never attempt to redraw the
logo or any individual part of it. Always
reproduce the logo from the master
artwork.
The logo is also available with the global
tag line: Its more than just oil. Its Liquid
Engineering.
As our tag line, it will be used on
every piece of communication with
a few notable exceptions: signage,
sponsorship vehicle livery and stationery.
There are many variations of the tag line
geared to suit specific applications. Please
see the Castrol naming guide, which will
help you choose and download the
correct logo.
This section also details the use of the
Castrol racing logo. The same principles
apply to the racing logo.
For further detail and access to all master
logo artworks, see the Castrol logos
section within Visual elements.
Always use original artwork.

Outline

Symbol
Wordmark

MASTER BRAND LOGO VERSIONS

There are two versions of the


Castrol master brand logo:
3D logo includes the 3D Effect within
the Symbol
2D logo uses only flat colour
Both are also available in a single colour
format.
The 2D logo should only be used when
the 3D Effect cannot be accurately
achieved, such as printing on rough
fabrics/surfaces and hand-painted signs.

The 3D logo

The 3D logo (single colour)

The 2D logo

The 2D logo (single colour)

Including trademark

Including registered mark

All versions of the Castrol logo artwork


include the and marks. These are not
mandatory, so only apply the version
of the logo with the or when you are
legally/technically required to do so.
For further detail regarding trademark
protection, see the Packaging section
within Packaging and Labelling.
Always use original artwork.

MASTER BRAND LOGO WITH TAG LINE

The new Castrol tag line Its more


than oil. Its Liquid Engineering,
is a fundamental part of our new
brand identity and has been
included as a fixed element within
our range of logo artworks.

Horizontal lockup (Standard shown)

As our tag line, it will be used on every


piece of communication with a few
notable exceptions: signage, sponsorship
vehicle livery and stationery.
There are three versions of the Castrol
logo/tag line lockup. Use whichever one
presents the Castrol logo and tag line the
best on a particular item.
1. Horizontal lockup
Typically used on advertising applications
when the full Castrol logo and tag line
can run in a single line across the base of
the advertisement.
2. Vertical lockup
Typically used on POS applications when
space is at a premium.

Standard and Display


sizes
There are two sizes of logo
with tag line lockup. The
proportion of the tag line to
the logo is different to increase
impact and visibility.

3. Stacked lockup
Typically used on tall, slim formats such as
graphic banners used to theme an event
or an exhibition.

Standard, for use on all


applications up to approx.
A1 size

Do not use the logo tag line lockup on


signage, sponsorship, vehicle livery or
stationery.

Display, for use on


applications larger than
approx. A1 size

Do not alter the relationship between the


logo and the tag line.

Use the size that best presents


our logo and tag line on a
particular application. Artwork
is available for each version.
This page only shows the
Standard version.

Always use original artwork.

and

Vertical lockup (Standard shown)

All logos are available with an


or symbol option.
For further detail and access
to all master logo artworks,
see the Castrol logos section
within Visual elements.

Stacked lockup (Standard shown)

THE TAG LINE COLOURS

The new Castrol tag line Its more


than oil. Its Liquid Engineering,
is a fundamental part of our new
brand identity and has been
included as a fixed element within
our range of logo artworks.

FREE GIFT WITH


THIS PURCHASE

The colour of the tag line in advertising


is 30% black. On all other applications, it
can be shown in white, green or black.
The best colour for the tag line should be
selected based on the background colour
and application. Generally try to show it
white out of green, however if a green
tag line or a black tag line would
guarantee better legibility and standout,
opt for either of these colours instead.
When using the tag line on a white
background, it should appear in black.
On advertising, the tag line always
appears in 30% black on the green bar. It
should not be reversed out in white unless
it appears on a different background, like
a photograph.

Maximum Engine
Protection

POS shelf talker

Superior Protection
Against Engine Wear

1L

Please visit our website at www.castrol.com

Promotional poster

On Advertising

ITS MORE
THAN A
MOTORBIKE.
ITS YOUR
IDENTITY.

Do not alter the relationship between the


logo and the tag line.
Always use original artwork.

ITS MORE THAN A MOTORBIKE.


ITS YOUR IDENTITY.
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The tag line is 30% black on Advertising

The tag line is white on Advertising if illegible in black

MASTER BRAND LOGO MINIMUM SIZES

The new 3D Effect contained


within the 3D logo and symbol
works well when viewed at
most sizes.
When showing the logo at a height below
8mm, follow the minimum size guidance
explained opposite and use the simplified
minimum size version of the 2D logo
artwork.

10mm

8mm
2D logo minimum size

3D logo minimum size

Whenever possible use the 3D logo.


Logo artworks that include the tag line
lockup, adopt the same minimum size
principles.
Always use original artwork.

10mm

5mm
3D logo (single colour) minimum size

10mm

2D logo (single colour) minimum size

8mm
3D logo (with standard tag line) minimum size

2D logo (with standard tag line) minimum size

MASTER BRAND LOGO CLEAR SPACE

A minimum clear space area has


been defined to help maximise the
impact and clarity of the Castrol
master brand logo and tag line.

Logo clear space


X

The role of the clear space area is to


maintain the master brand logos visibility
and tag line legibility when combined
with other graphic elements.

X
X

Graphic elements, including other


company logos, must not break into
this protection area.

X
X

X
Logo with
tag line clear space (Standard shown)

X
X

X
X
X
X
X
X
X
X
X

The same clear space rules


apply to the Display version
of the tag line lockups

APPLYING THE MASTER BRAND LOGO

The Castrol master brand logo has


great equity, established over many
years through careful management.
It is both well known and recognised
across all our markets worldwide.
To maintain its strength always use
it carefully and with consideration.
To express our confidence and position
as the market leader, be bold with its use.
Always give it visual priority and follow the
positioning and sizing principles illustrated
in these guidelines.
Do not over use the master brand logo.
Use it once. Use it prominently.

APPLYING THE MASTER BRAND LOGO

Backgrounds
For maximum impact, consistency and
visibility, the Castrol master brand logo
always appears on a Castrol green
background. The only exceptions to this
rule are pack labels, certain sponsorship
materials and stationery or when printing
with single colour.

Backgrounds

Positioning
The master brand logo is generally
positioned ranged-right and uses the clear
space rule as an approximate positioning
guide.
The exceptions are web sites, sponsorship
materials and certain workshop signs.

Pack labels are an


exception and place the
logo on white

Certain sponsorship applications are an


exception when the logo has to appear on a
third party colour

Positioning

For further detail on applying, positioning


and scaling the master brand logo on
print literature, see the Literature section
within Applications.

The standard colour


background for the logo
is green

Some signage is an exception to the rule

The standard position for the


logo is ranged-right

Web pages and workshop signs are an


exception and the logo is positioned
ranged-left to improve visibility

PAINTING THE MASTER BRAND LOGO

The illustration opposite shows


how to accurately recreate the
Castrol master brand logo in a
painted form.
When painting, ensure that the colours
are matched to the correct Pantone
colours.
This process should only be used for
hand-painted wall signs.
For further detail on the correct colour
specifications see the Colour section
within Visual elements.

10

MASTER BRAND LOGO DO NOTS

Do not use the symbol


without the namestyle
and vice versa

Do not distort the shape


of the outline

Do not distort the logo

Do not change the thickness


of the outline

Do not separate the


namestyle from the
symbol or change
its position

Do not lengthen
or shorten the outline

Do not add outlines to the


symbol or name style

Do not add drop shadows


to any part of the logo

Do not use the symbol


and namestyle without
the outline

Do not change the direction


of the outline

Do not position the logo


in a vertical or angled position.
Sponsorship and perimeter boarding
is an exception to this rule

Do not use the symbol as


part of another design

11

MASTER BRAND LOGO DO NOTS

Lubricants

Do not add a second


outline to the logo

Castrol

Do not add type within


the logo

The

Do not change the colour


within the outline

Do not reproduce the logo


in % tints of the core colours

Do not reproduce the logo in a


single colour other than black

Show

Do not change the


typeface of Castrol

Do not use the logo as part


of a heading within text

Do not reproduce the single


colour logo as a negative.
The only exception is on
Formula One racing cars

Do not use the logo as a


repeated decorative device

Do not transpose the colours


of the logo

Do not reproduce the logo in


any colour combinations other
than Red, White and Green

12

THE CASTROL RACING LOGO

The Castrol Racing logo


demonstrates our commitment
to the world of motorsport.
Use it for all marketing opportunities to
emphasise our commitment and
involvement. The Castrol Racing Logo
consists of the Castrol master brand locked
in a fixed relationship to a distinctive
racing typographic style.
For access to all racing logo artworks, see
the Castrol logos section within Visual
elements.
Always use original artwork.

Outline

Wordmark

Symbol

Unique racing typestyle

13

CASTROL RACING LOGO VERSIONS

There are two versions of the


Castrol Racing logo:
3D logo including the 3D Effect within
the Symbol
2D logo using only flat colour
Both are also available in a single colour
format.
The 2D logo should only be used when
the 3D Effect cannot be accurately
achieved.
The Castrol Racing logo never appears
directly on a photographic background.
Always place it on the Roundel Version 4
artwork when displaying it with
photography on printed and advertising
material, and always use the tag line
lockup.

The Racing 3D logo

The Racing 3D logo (single colour)

Reversed logo

Reversed logo

The Racing 2D logo

The Racing 2D logo (single colour)

For further detail on the Castrol Racing


logo with tag line lockup clear space rule
see page 15.
For access to all racing logo artworks, see
the Castrol logos section within Visual
elements.
Always use original artwork.

14

CASTROL RACING LOGO MINIMUM SIZES

The new 3D Effect contained


within the 3D logo and symbol
works well when viewed at most
sizes. For particularly small logo
applications, follow the minimum
size guidance explained in the
illustration opposite and use the
2D logo version.
Whenever possible use the logo at sizes
above 10mm.

Min
10mm

Min
8 mm

2D Racing logo
minimum size

3D Racing logo
minimum size

Min
10mm

Min
8 mm

3D Racing logo (single colour)


minimum size

2D Racing logo (single colour)


minimum size

15

CASTROL RACING LOGO CLEAR SPACE

A minimum clear space area has


been defined to help maximise
the impact and clarity of the
Castrol Racing logo.

1X

The role of the minimum space area


is to maintain the logos visibility when
combined with other graphic elements.
Graphic elements, including other
company logos, must not break into this
protection area.

1X
1X

1X

Racing logo clear space

Racing logo with tag line clear


space rules (Standard shown)

X
The same clear space rules
apply to the Display version
of the tag line lockups

X
X

X
X

16

CASTROL RACING LOGO BACKGROUNDS

Always place the Castrol Racing


logo on a background colour.
This will help it stand out more
clearly and enhance the presentation
of the Castrol brand. Always use
the correct minimum space around
the logo.
Green or dark background colour:
Use the reversed version of the Castrol
Racing logo with racing in white. If you
are printing in 1 colour, use the 3D Racing
logo (single colour) with racing in white.
The Castrol Racing logo never appears
directly on a photographic background.
Always place it on the Roundel Version 4
artwork when displaying it with
photography on printed and advertising
material, and always use the tag line
lockup.
For further detail on logo size and
placement on literature, see the Literature
section within Visual elements.

Example of the Racing logo on green

Approved colour
backgrounds

Approved single
colour backgrounds

White or light background colour:


Use the positive version of the Castrol
Racing with racing in red. If you are
printing in 1 colour, use the 3D racing
logo (single colour).
Position the logo to the right-hand side
whenever possible.

Approved Version 4
background with
tag line lockup

17

CASTROL RACING LOGO MERCHANDISE

Avoid over-designing merchandise


and do not use too many graphic
elements together at once.
The following examples demonstrate
a good balance of colour and graphics,
without becoming too over-designed.
Logos should always appear at a legible
size, but avoid showing them at very large
sizes on clothing.
Always use the highest quality clothing
and printing techniques your budget will
allow. Ensure that the items do not carry
any 3rd party logos.
When applying the Castrol Racing logo
to a sleeve, only apply it to the left sleeve.
Only apply the logo a maximum of three
times on any single piece of clothing:
front, back and sleeve.

18

CASTROL RACING LOGO DO NOTS

Do not use Castrol green for the racing type style

Do not show the racing type style in


any colour other than Castrol red, white
or black

Do not change the position of the


Castrol logo in relation to racing

Do not use gradients

Do not combine the colour logo with the


single colour version

Do not change the size of the


Castrol logo in proportion to racing

Do not use a black and white version


on a coloured background

Do not change the alignment of the


Castrol logo in relation to racing

Do not remove elements of the


Castrol Racing logo