Makaroni Murah Inc.

Telaga No.32 RT.11/03, Pekayon

Pasar Rebo, Jakarta Timur - 13710

December 20, 2016

Siti Saroh
Company owner
Seriously Build, Inc.
Dear Ms Saroh:
Thank you for taking the time to talk with me yesterday. I know of ads that you
spread that the shop is located at the office you're empty and looking for people to
occupy it, and certainly the employees you want a meal on the menu there is a
cheap and tasty food, if you allow us to open a branch of your office, please
contact me directly anytime you have questions or requests at 021-8701712 or
email at : makaronienak@makmurjaya.com
Best regards,
Fu'ad Ahmad
Company Owner

Attach:

Makaroni Murah Inc.

Telaga No.32 RT.11/03, Pekayon
Pasar Rebo, Jakarta Timur - 13710

1.1 Company Profile

MakMur is a company that sells food products called Makaroni
Murah. This company has been established since two years ago on November
09 , 2014. The company is located at Jalan Telaga No. 32 RT 11/03, East Jakarta.
Vision
Making MakMur as a typical traditional Indonesian food that is able to
penetrate the world market.
Mission
a. Create a MakMur which has a variety of flavors.
b. Marketing MakMur in the traditional markets and modern markets.
c. Making "MakMur" as a staple food in Asia.
1.2 Organizational Structure
Company Owner
Fuad Fadhillah
Ahmad
Staf

Staf

Staf

Adib Fadhillah

Ahmad Husaini

Ahmad Abdul Aziz

1.3 Analysis Business

Ahmad Opportunities

Each activity to start a business , then it should be done first is to measure

the ability of the environment or competitors , namely through a SWOT
analysis:
a. Strength ( Strength )
The strengths of this product are :
1) Selling products for all societies.
2) 1 ( one ) product consists of several kinds and flavors.
3) Material guaranteed and hygienic products.
b. Weakness ( Weakness )
The weakness of this product is :
1) Do not durable.
2) Its products are easily imitated.
c. Opportunity ( Opportunity )
1) The place is strategic.
2

Makaroni Murah Inc.

Telaga No.32 RT.11/03, Pekayon
Pasar Rebo, Jakarta Timur - 13710

2) Adequate facilities.
d. Threats ( Threats )
1) There are competitors who sell products at a cheaper price
1.4 Marketing Mix
a. Products
Products sold are "Macaroni Schotel" which is a daily snack.
b. Price
Price per serving Rp 25,000 because the price is very affordable and
relatively inexpensive.
c. Promotion
In the promotion of these products by distributing brochures to the public
and conducted promotional period on each purchase of one package with
the contents portion 5 will give a 10% discount of the price.
d. Place
The place chosen is near " APP " as a strategic and a lot of consumers .

1.5 Production Process

To make Makaroni Murah, materials needed and the production process as
follows:
a. Material:
12 ounces elbow macaroni
1 medium onion, chopped
4 garlic cloves, minced
0.75 (12 ounce) can corned beef, diced
2 hot dogs, sliced down middle then diced
14 lb smoked ham, thinly sliced
1 (8 ounce) box neufchatel cheese
1 (12 ounce) can evaporated milk
1 cup milk
2 teaspoons sugar
salt & freshly ground black pepper, to taste
1 12 teaspoons ground nutmeg

Makaroni Murah Inc.

Telaga No.32 RT.11/03, Pekayon
Pasar Rebo, Jakarta Timur - 13710

2 eggs, beaten
12 cup parmesan cheese, grated
14 cup colby-monterey jack cheese, shredded

1.6 Contract and Terms

Monthly Fees:

the rent that we proposed in this business proposal is Rp. 2.500.000/month

Quarterly/Yearly Fees:

Our fees will be paid in a matter of years, so we paid 30 million / years

Payments:

Late Payment fees will be assessed on any account past due by 30 days.

1.7 Goals/Purpose
By looking at the potential or advantages as the above, I would like to
make a food business, namely food business MakMur to be developed into a
big business so that people will never forget with traditional food typical of
Indonesia.
1.8 Advantages
Martabak Manis has more advantages compared with other martabak, the
advantages product are:
a. Selling products for all societies.
b. 1 ( one ) product consists of several kinds and flavors.
c. Material guaranteed and hygienic products.
1.9 Customer
We have some loyal customer, including:
1. Google Inc.
2. PT. Kilan Jaya
3. CV. Imelga
4. Graha Cijantung Mall
5. Depok Town Square
6. Politeknik APP Jakarta
7. Binus University