Unobtrusive Excellence!

The impact of strong professional excellence cannot be

over-emphasized in todays turbulent global environment.
For security professionals who will be interacting with
high-level dignitaries and delegations, understanding
non-verbal messages, avoiding cross-cultural gaffes and
powerful leadership skills can make or break a promising
career. For executive security entities, representatives who
have impeccable interpersonal skills can do wonders for a
companys competitive position and for an individuals
confidence and growth within the security industry.

Unobtrusive Excellence!

Attendance at the seminar will give you the skills to:

Exhibit unobtrusive excellencethe knowledge to
manage the complexities of client / employer professional relationships.
Epitomize personal / professional ethics and understand the expectations of a client when hiring a professional protection agent.
Deliver an impeccable professional image.
Exude confidence and a sense of presence.
Master cross-cultural fundamentals to interpret the
subtle nuances of diverse styles of communication.
Expeditiously decode the critical protocol requirements of visiting dignitaries and delegations.
Develop a comprehensive understanding of international relations and the impact of highly specialized
security from a protocol point of view.

Training Methodology

Unobtrusive Excellence!

Within a congenial environment, participants practice, discuss and role play their new- found learning
experiences. In-depth self-assessments are administered and goals for ongoing development are set.
Our aim is to educate our participants to look the
part and act the part confidently and professionally.
The International Protocol Institute will request profiles of each participant to assess their current protocol knowledge and their goals for attending the
course, prior to the course commencement.
The program includes an expertly designed Power
Point Presentation, participant assessments, interactive exercises and case studies.

Who should attend?

Security professionals, executive security organizations
or corporations, government officials, individuals who aspire to excellence in the security industry.

Program Objectives:
To provide a two-day seminar on thinking strategies,
professional presence and international protocol for
security professionals.
To impart the knowledge to handle complex cross-cultural, protocol and diplomatic communications for
high-level clients and visiting dignitaries.

Day 1
Module 1 Unobtrusive Excellence!
Discretion, integrity, strength of character and selfless loyalty
are the hallmarks of the Protection Agent.

TRAINING PROGRAM AGENDA

Mandatory code of standards, principles and ethics.

Thinking affects outcomes!
Concepts of critical thinking and analysis of challenges.
Well-honed intuitionyour sixth sense!
Decision making capabilities that will affect you personally,
emotionally and professionally.
Establish boundaries How close is too close?
Module 2 Professional Executive Presence:
Never will first impressions be more crucial to project a sense
of presence, courage and commitment:
What it takes to overcome a poor first impression.
Your appearance is a critical part of your message!
Dress for the position you aspire to!
Observe the language of non-verbal communication
Verbal Communication: What you say, how you say it
and when to say it!

Module 3 Interpersonal Skills

Interpersonal skills:
Confidence in a professional setting requires strong interpersonal skills which include:
Introductions can be daunting! Whats in a name? Tips
to help you remember names and why it is so important.
Converse like a diplomat Listen and observe!
Business Cards, executive correspondence and e-mail
etiquette are an essential component of your professional package.
Module 4 - Communication and Leadership style
Operating within diverse cultures requires diverse knowledge and leadership skills.
The art of tact and diplomacy!
Lead your team effectively through understanding
different personalities and communication styles.
Know your dominant style of leadership.
The 6 Traits of effective Leaders.
Authority is achieved through non-verbal and verbal
communication.
Charisma and how to develop it.
Reflect an image of confidence and authority at business
meetings.
Distinguish yourself ! Present your message powerfully
and cohesively.

Day 2
Module 5 - Polished Social Skills

Module 7 - From Touch-Down to Take-Off

Your confidence in social settings reflects positively or negatively on your image! Establishing connections is the name
of the game at Receptions / Events, where information is
sharedyou were not invited for the food! Lacking confidence will indicate that you may not have the qualities expected of a polished security professional.

There is an essential bond of cooperation between protocol

officers and security professionals. Both are invested in the
flawless execution of events or state visits.

TRAINING PROGRAM AGENDA

Module 6 - Cross-Cultural Intelligence

Know the land and its people and all else will follow.

Understand the order of precedence.

Learn International greetings, titles and forms of
address.
Body language and verbal communication.
Rank / Conversation and communication.
Etiquette on planes, trains and motorcades.

Understand the accepted cultural tenets of diverse cultures

and how they affect styles of communication.
Dynamics of leading an international team.
The role of religion / philosophy in thinking patterns and
decision making.
Be aware of attitudes towards time, individualism,
formality, hierarchy and gender issues.

Training Style & Recognition

The training will be conducted in a combination of class-room style and seminar based training with different learning styles
and techniques, but the principal approach that will be taken is experiential learning. We learn things as we try them out,
stepping out of the zones that we find comfortable. The program includes Power Point Presentations, interactive activities,
exercises, real-life simulations and assessments. Professional Presence is a requirement in todays competitive and challenging executive security industry. Our seminars and workshops are requested by professionals across all industries including
sales, technology, medical and governmental organizations. The real-time solutions imparted in this program are universally
accepted as the master class in executive development.

Presenter:

Unobtrusive Excellence!

Marie Betts-Johnson, Founder and Director of the International Protocol Institute of California is an internationally
recognized consultant, speaker and columnist and has taken from her experiences and distilled them into the design,
development and customization of hundreds of training
programs, seminars, keynote speeches, individual coaching
and train-the-trainer programs. Prior to founding the Institute, she served two years on the staff of the late King Hussein and Queen Noor of Jordan, where she had the opportunity to meet and interact with dignitaries and royalty from
all over the world including the royals of England, Spain and
various Middle Eastern countries.

Womans Way to Incredible Success in Business by Mary Ellen Drummond and Protocol for Profit, A Managers Guide
to Competing Worldwide, by Carl A. Nielson.

Ms. Betts-Johnson has presented hundreds of programs

covering regional and country- specific culture and protocol
norms, some of which include Malaysia, Indonesia,
Japan, China, India, London, Switzerland, Germany, Jordan,
United Arab Emirates, Mexico, Argentina, Peru, Paraguay,
Colombia and the United States. She is a regular guest on
local and national radio and television. Her articles have
appeared in numerous magazines and newspapers, including Business Munster (Doing Business in China), Business Options, Students Book, Oxford University, England
(Doing Business in Japan), The Khaleeji Times, Dubai, The
Gulf Times, National Speakers Association Magazine (Internationally Speaking), and the San Diego Business Journal.
She has contributed her expertise on business success and international protocol to books and publications including A

The six day intense training on being a protocol specialist was a mix of theory, real life examples and
work exercises. The trainer, Marie Betts-Johnsone was very knowledgeable & great at delivering the
subject through an interactive & enjoyable session. It was such an informative experience which I
would highly recommend to anyone who works in the fields of Public Relations & Protocol.
Khawla Jassim Al Serkal
Director General - Sharjah Ladies Club
Sharjah, UAE
International Protocol Specialist Batch Dubai - April 2016

Customer Testimonials

I have come from a military background and the course was exactly what I needed. After completing
the program, I have a reference to follow and approach to implement procedures, origin of which I
wasnt aware of. I am glad and would like to encourage everyone in the field of protocol to join this
program.
Manaf Al Mannai
Protocol Officer - Bahrain Defense Force
Bahrain
International Protocol Specialist Batch Dubai - April 2016
It was a pleasure to be a part of this intensive training, Mr. Hamad Al Shamsi, Government Relations
Senior Specialist,
Hamad Al Shamsi
Director of Protocol
Mohammed Bin Zayed Al Nahyan Office
Abu Dhabi, UAE
International Protocol Specialist Batch Dubai - December 2015

The training was intensive and no matter how much you think you know, eventually after the training you realize it was just a fraction! The training really helped me evolve to a professional diplomat
since I continuously interact with delegates visiting from different parts of the world.
Dr. Muna Tahlak
CEO
Latifa Hospital - Dubai, UAE
International Protocol Specialist Batch Dubai - December 2015

Customer Testimonials

It was a fantastic program that I have ever come across so far and hope it continues to help others
the way it has helped us. Infact for me, it was really a very good insight as I come with the practical
knowledge of being a part of the protocol industry, however I havent been a part of a real practical
training like this which not only gives you a hands-on but also prepares you well. I am sure with this
training, I would be able to do something better in the future.
Yasin Saif Alsawaee
VP and Prime Minister Private Secretary - Yemen Govt
Yemen
International Protocol Specialist Batch Dubai - April 2016
I am delighted to be a part of this exclusive training where I have learnt a lot, I felt that I should have
attended this training much earlier. I will surely send my team members for the next batch
Mr. Omar Al Muhairi
Director Government Relations
DP World - Dubai, UAE
International Protocol Specialist Batch Dubai December 2015

 To know what protocol means, to understand how it works, cultural overviews, doing business, negotiating strategy and business etiquette. It is one of the best training courses I have attended with
attendees from different levels and organizations. It give us an excellent experience and I must say
that International Protocol Specialist Program is my passport to international business.
Mr. Saif Al Naqbi
Communications & Branding Officer
Abu Dhabi Ports- Abu Dhabi, UAE
International Protocol Specialist Batch Dubai December 2015

Customer Testimonials

I have attended many trainings before, but this one was different with personal attention in every
session and a team so unique and special. Thank you Levenbert and IPIC for this excellent experience.
Ms. Reem Al Bardan
Protocol Manager
-

Sharjah Investment and Development Authority - Shurooq

Sharjah, UAE
International Protocol Specialist Batch Dubai December 2015
It is one of the special course that I have attended so far. Everyone during the training was from a different country with
a different background with so much of experience and exposure that I was delighted to be a part of this program.
Fatima Al Mutawa
Marketing Specialist
Abu Dhabi Ports
Abu Dhabi, UAE
International Protocol Specialist Batch Dubai April 2016

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The course for the Certified International Protocol Specialist was professionally organized. I liked
everything about the presentation. Based on my previous experience, when compared to previous
courses I have ever attended, I would confidently say that, the International Protocol School of California, has a perfect approach for adult learners. They make you feel, taste, smell and touch their
invisible skills. Despite the fact that we were few in number, the practical presentation of this course
made it appear like a well-organized business event, to be highly rated by international gurus. The
exceptionally group interaction made me feel like we had it all in one package. To sum it all, we hit
two birds with one stone.

Customer Testimonials

Mary Tenywa Ssebaddawo

Principal Banking officer (PBO) - Head of Unit Protocol, Events and Guest Relations Officer
Bank Of Uganda - Uganda, Africa
International Protocol Specialist Batch Dubai - April 2016
Making the right investments in learning and development programs has never been more important or more of a challenge for business leaders. The Certified Protocol Specialist Program is very
important in building bridges of trust, respect and integrity between cultures globally, I highly recommend it.
Haytham Dabboussy
Head of Government
Market Development MENA - Thomsun Reuters
Dubai, UAE
International Protocol Specialist Batch Dubai - December 2015

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[ABOUTLEVENBERT]

[OURVISION]

LEVENBERT is a consultancy firm with a regional

network of companies and portable dynamic expertise. Working with local, regional and global clients
across different industries to provide consultancy
that drives optimal results.

To be a steadfast, solutions oriented, consulting firm in the

region. Leading the way through excellence

Levenbert Profile

As your business trusted escort to excellence, we

do not stop at high level consultancy and theoretical
recommendations, but rather walk with businesses
hand in hand through their journey to functionally
enduring solutions.
Our slogan Consultancy Services with Turnkey Implementation Solutions defines the kind of services
we are offering and the way we are working.
Our pledge is never to say its out of scope. Our
clients count on us and their trust is the cornerstone
of our credibility.
At LEVENBERT we take pride in putting our expertise at our clients finger tips as their one of their
abiding resources, where we can turn our promises
into deliverables.

[OURMISSION]
To provide innovative and reliable solutions and services to
enable our clients to achieve excellence and exceed all their
customers expectations

[OURVALUES]
Commitment | Superiority | Delivery | Innovation | Partnership

[CONTACTUS]
Dir: 04 41 72 477
Mob: 05 2 7 35 7300
P.O. Box 23439 Dubai, UAE
Dubai - United Arab Emirates
Tel + 971 4 41 72 417
Fax +971 4 33 22 069
www. levenbertacademy.com

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