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Calcut up WY Study Mates onseeciegs) Wek Gnerios Paper) Cian iene CTs ma o Start Download - View University PDF Papers > BRAND MANAGEMENT,University Of Pune Question Paper;2010 Question Paper.M. M. M. ( Semester - IV) University OF Pune Question Paper M. M.M. ( Semester - IV } Examination - 2010, BRAND MANAGEMENT (New 2008 Pattern) “Time : 3 Hours] [Max. Marks : 70 Instructions (2) Attempt any five questions. (2) All questions carry equal marks Q.1) Elaborate New Product Development Process, .2) Comment on the Management of Product Strategy over the Product Life Cycle. @.3) Discuss Brand Building Process for the following Brands. (a) Symphony Water Cooler (b) Tata Salt .4) Managing a brand involves Management of Brand Identity, Personality and other related factors. Q.5) A leading consumer durable company is wanting to extend its brand in the packaged food business. Analyse success of the Brand. Q.6) Explain different methods of measuring Brand Equity n detall. Q.7) Short notes : (Any Two) (a) Brand Architecture (2) Co-branding (©) Service Brand (@) Brend Colour Posted by Jeba Princy at 11:36:00 AM Labels: 2010 Question Popers, BRAND MANAGEMENT, M. MM. ( Somester= 1), Ashe Bec 20 Pune Question Paper ivorsty of No comments: Post a Comment Pen down your valuable important comments below rer Previous Year Queston Papers peat (Cited! Question Paper (Brand Management Sta Snapdeal Cash at hor pid aye | CadeEmail Alert Indian Subser Comments: SukeehReaha. 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