11/11/2016

PowerUpYourLinkedInProfile

LinkedInandtheLinkedInlogoareregisteredtrademarksofLinkedIn

Searchandapply formorethan1000
highqualitylegaljobsnationwide

Uploadyourresume forreviewby
hundredsofpotentialemployers

Receiveemailalerts whennewjobsare
postedthatmeetyoursearchcriteria

Orpostajobifyouhaveanopenposition
tofill.

Freemonthlywebinarsofferingcareer
developmentandjobsearchtips

www.abalcc.org

@abalcc

www.abalcc.org

@abalcc

Visitwww.abalcc.org today!

Faculty
DennisM.Kennedy
SeniorCounsel,DigitalPayments&Labs,atMastercard;
Author,Speaker,Podcaster,Adjunctlawprofessor
Coauthor,LinkedIninOneHourforLawyers
AllisonC.Shields
President,LegalEaseConsulting,Inc.,Practice
ManagementandMarketingConsultantforLawyers;
Writer,Speaker
Coauthor,LinkedIninOneHourforLawyers
www.abalcc.org

@abalcc

11/11/2016

WhatWellCover?
HowtoThinkAboutYourProfile
ProfileBasics
TakingYourProfiletotheNextLevel
Q&A

WhatisLinkedIn?
TheProfessionalNetwork
Founded2003
* Businesspeopleconnecting
withbusinesspeople
* Executivesfromevery
Fortune500company
* 50%ofusersarebusiness
decisionmakers

467millionusers
(2newuserspersecond)
128millionusersinUSA

WhyDoesLinkedIn
Matter?
AccordingtorecentInHouse CounselNewMedia
EngagementSurvey,LinkedInisthesocialmediasourcein
housecounselusemosttoobtaininformationandexpand
theircontacts.

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Whoareyou?
Whatdoyouwant?

DefiningYourPurpose:
Whatareyouhiring
LinkedIntodoforyou?

YourLinkedInProfile

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Whatisa
Profile?

Your
Profile
helpsyouto
standout
fromthe
crowd

HowtoEditYourProfile

ClickEditProfileontheProfilemenu

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HowtoEditYourProfile

ProfessionalHeadline

Important: When someone interacts with you on LinkedIn this is what they see first.
Be descriptive!

ProfessionalHeadline
Associateat[FirmName]
Partnerat[FirmName]
Attorney|eDiscoveryProjectManagement
BusinesslitigationattorneydeliveringboldsolutionsinComplexLitigation
ChairoftheRegionalZoningandLandUsePracticeGroupat[FirmName]
AcclaimedImmigrationLawyer,Blogger,Advocate&CreativeProblemSolver
GenevabasedCanadianCommercialArbitrator
EstatePlanningPartnerat[FirmName]|EstateGift&IncomeTaxPlanning
CivilLitigationSpecialist,Mediator,andCharteredArbitrator
Deliveringefficientandaddedvaluelegalservices
Mergers&AcquisitionsAttorneyat[FirmName]
ConsumerDebtAttorney,Bankruptcy,ForeclosureDefense

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CustomizeWebsiteLinks

Changepublicprofile
link

* Useallthreeoptions
* Changedefaultnames

Photograph
Professional
Engagingand
Inviting
Considerusingsame
oneyouuseonother
networksforeaseof
recognition

BackgroundPhoto

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Summary

Details
Short Bio 40
words+
Use Keywords in
your profile
Words someone would use
to find you
Language potential clients
use to describe skills and
experience they seek

AddProfileSections
Alsoconsider:
* Publications
* Projects
* Certifications

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AddMediatoYourProfile

AddmediatoSummary,Experienceor
Educationsections
OnEditProfilescreen,findAddMedia
withinthedesignatedsections

Portfolio

LinkedInPublisher:Creatingapost

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InsidePublisher

PublisherPostsonYourProfile

RearrangingProfileSections

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RearrangeWithinProfileSections

Recommendations

Managereceivedrecommendations
Sendrecommendations
Requestrecommendations
Ethicalissues

SkillsandExpertise

BewareofEthicsRestrictions!

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Endorsements

Onlyendorsepeopleyouknow,forskillsyou
havepersonalknowledgeabout

ViewProfileAs

ProfileStrength
ToreachAllStar:
Industryandlocation
Anuptodatecurrent
position(withadescription)
Twopastpositions
Education
Skills(minimumof3)
Aprofilephoto
Atleast50connections

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HowYouRank

HowYouRank

HowYouRank

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EthicsConsiderations

Ethics
CommunicationsaboutServices
Advertising
DutiestoProspectiveClients
UnauthorizedPracticeofLaw
Confidentiality
DirectContact/Solicitation/
Disclaimers
Specialization/Expertise

Settings

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WheretofindLinkedIn
Settings

Adjust your LinkedIn profile settings

from the toolbar on the top right of
your screen.

ActionSteps

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11/11/2016

Questions?

www.abalcc.org

@abalcc

LinkedIninOne
HourforLawyers
(SecondEdition)
availablenowin
theABAwebstore:
http://bit.ly/LIOHFL
2d

Presenters
DennisM.Kennedy
dmk@denniskennedy.com
DennisKennedy.com

AllisonC.Shields
Allison@LegalEaseConsulting.com
Phone:6316420221
LawyerMeltdown.com
LegalEaseConsulting.com (blog)

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11/11/2016

Chair:MarkWeber,Cambridge
BoardMembers:
Casey Berman, San Francisco
Avery Blank, Philadelphia
Derek Davis, Cambridge
Susan Fine, Washington, DC
Skip Horne, Santa Clara
Carol Kanarek, New York
Kathy Morris, Chicago and NYC
Betsy Munnell, Boston
Tom Schoenherr, New York
Marcia Shannon, Washington, DC
Liz Stone, San Francisco
Bob Young, Bowling Green
ABA Staff:
Pamela McDevitt, Chicago
Emily Roschek, Chicago

www.abalcc.org

@abalcc

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