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    vinod
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    Mr. Basu, owner of Rhino Almirah, committed mistakes in his marketing efforts that led to lack of success, including improper advertisement, promotion, and understanding of customer needs. As a consultant, I would suggest conducting market research to identify customer pain points and desires, then creating a marketing strategy around an clear user benefit focused on the target market. The Microfridge concept meets the need for small refrigeration by students living in dorms, creating value for that target customer. Bennett should price it accessibly for students, communicate the key user benefit directly to students through social media, and sell directly to colleges to reach the student customer base. He should also consider selling through retailers. Proper market understanding and direct

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    Mr. Basu, owner of Rhino Almirah, committed mistakes in his marketing efforts that led to lack of success, including improper advertisement, promotion, and understanding of customer needs. As a consultant, I would suggest conducting market research to identify customer pain points and desires, then creating a marketing strategy around an clear user benefit focused on the target market. The Microfridge concept meets the need for small refrigeration by students living in dorms, creating value for that target customer. Bennett should price it accessibly for students, communicate the key user benefit directly to students through social media, and sell directly to colleges to reach the student customer base. He should also consider selling through retailers. Proper market understanding and direct

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    © All Rights Reserved
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    89 просмотров1 страница

    Case Questions

    Загружено:

    vinod
    Mr. Basu, owner of Rhino Almirah, committed mistakes in his marketing efforts that led to lack of success, including improper advertisement, promotion, and understanding of customer needs. As a consultant, I would suggest conducting market research to identify customer pain points and desires, then creating a marketing strategy around an clear user benefit focused on the target market. The Microfridge concept meets the need for small refrigeration by students living in dorms, creating value for that target customer. Bennett should price it accessibly for students, communicate the key user benefit directly to students through social media, and sell directly to colleges to reach the student customer base. He should also consider selling through retailers. Proper market understanding and direct

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Case Questions

    C1: Rhino Almirah


    1. In your opinion, what mistakes Mr Basu committed that led to the current state
    of affairs. He tried many elements of marketingadvertisement, promotion etc.,
    but could not succeed why?
    2. If Mr Basu hires YOU as consultant, what marketing strategy will you suggest
    to Mr Basu now?

    C2: Micro fridge: The Concept


    1. What needs does MicroFridge meet? What value does it create? For whom?
    Write a sentence, a user benefit statement, that sums up succinctly the
    essence of what Bennett is offering, and makes it clear who is his target market.
    2. How should Bennett price it to capture a share of that value for himself?
    3. How should he communicate with his customers?
    4. How should he reach to the customers? (Channels of distribution).
    5. What are the options: Could he sell direct through a sales force, and/or
    through distributors and/or retailers? How should he share revenue with the
    channel?
    6. Could such a plan stand up to competition?

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