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Market capacity
the number of potential consumers/users in 2014 (in order to determine the potential market)
the number of effective consumers/users in 2014 (in order to determine the effective market)
sales volume and sales value for the product/service by geographical regions / administrative-territorial divisions / development regions (only one
criteria will be used) in 2014
structure of the sales volume and value in 2014, by territorial areas and interpretation of the situation
2.
Market evolution
the following indicator will be taken into consideration: the average variation rhythm of the sales value of the product(service) during the period 20112014; to determine it use the following formula:
n 1
Y
Y
Y
Y
1 *100 , where:
3.
Market structure
Segments will be defined based on the following criteria: socio-demographic, economic, psychographic and behavioral. These
segmentation criteria are for orientation purposes only. If other criteria apply, please specify them.
Main characteristics of the buying and consumption behavior of each customer segment
4.
Product/service supply
The main suppliers (producers and distributors) of the product(services) on the analyzed market
- who are they, what are there sales and the market shares for 2014, short presentation of their marketing strategy
5.
share of each type of channel in the overall sales volume and value
6.
-
types of channels (in terms of length, width, depth), main types of operators within each channel
dynamics of imports during the period 2011-2014 ( same formula used before)
dynamics of exports during the period 2011-2014 ( same formula used before);
7.
Bibliography