Ssi

Success of Small Scale Industy
Introduction
Small-scale industries are the backbone of the Indian industrial
structure. Small scale industries (SSIs) constitute an important and
crucial segment of the industry sector. Promotion and growth of SSI
sector has been a cardinal feature of industrial policy. It plays a
crucial role in the process of economic development by value
addition, employment generation, equitable distribution of national
income, regional dispersal of industries, mobilization of capital and
entrepreneurial skills and contribution of export earnings.
Small scale industries play a key role in the industrialization of
developing country. This is because they provide large scale
employment and have a comparatively higher labour capital ratio.
The development of small scale industries is our integral part of the
overall economic, social and industrial development of a country. The
government has given due importance to this sector of the economy
to eradicate mass poverty and to ensure a better standard of living for
the people.
Classification of Small Scale

Industries
Objectives of Small Scale

Industries
To create vast employment opportunities for the
people.
To effect decentralization of industries by
creating industrial estates.
Redistribution of economic power as well as
income.
To raise the standard of living of the people.
To increase industrial production.
To facilitate mobilization of resources for capital
and skill.
To utilize the available resources.
Promoting industrial development of backward
areas.
To bring about an integration of development of
rural
economy on one hand and large scale industry
on the

other.
To tap talent resources like entrepreneurial

ability hoarded wealth etc.
Factors Responsible For The

Success of Small Scale
Industries Unit:
Project Feasibility:
Every project to be set up or established has to be planned
first. The paln should be genuine, practical and one capable
of implementation. A project is the result of its viability or
feasibility study supported by a project report. The project
report
must
be
comprehensive
blue
print
of
the
entrepreneurs ideas and proposals in the form of concrete

venture and his future visualization of the unit. In short a
small scale industry before its establishment must be in the
form of a clear-cut picture in the mind of the entrepreneur.
Production:
At the start of the operation it must be seen whether the
product is a fully developed marketable one. If this is not so

the entire planning work carried by the entrepreneur will be
of no use. For ascertaining the fact whether the product will
be sold out or not an extensive market research, product
research and consumer research has to be conducted. At
the same time material planning and inventory control, flow
of production process etc. is to be done.
Planning:
Without planning a business activity undertaken will be a
failure. Planning helps in obtaining and maintaining a sound
information system with regard to business to cost of
production in short term as well as long term periods. Thus
cost approach of planning help in laying down pricing policy
for the products.
Entrepreneurship:
An entrepreneur has to possess a dynamic personality and
a broad perspective of problems pertaining to any specific
business
activity.
Entrepreneurship
creates
boldness,
foresight and a spirit of adventure in a person. He has to

learn the ability to hold on, whatever be the odds.
In order to seek probable solutions to problems one has to
undergo
particular
training
with
another
trader
or

businessman and closely observe the problems that arise in
different situations and the ways in which they are tackled.
A small-scale unit, though eligible for different kinds of
help, assistance and concessions from the government and
other institutions, still presents a number of difficulties and
obstacles which entrepreneur should know to overcome.
Marketing:
Marketing is of great importance and the entrepreneur
must thoroughly assess its present size for the product and
the possibilities of its future expansion. He must take into
account the presence of competitors in the market and then
accordingly determine his pricing policy. Other aspects
relating to marketing are distribution, quality control,
delivery schedules, sales promotion, dealer aids, etc. On the
basis of this study he has to decide about the necessary
promotional campaign. A proper co-ordination has to be
maintained between production and sales departments in
order to ensure the outlet for the goods produced.
Resources:
Although an entrepreneur can raise loans from the bank it
is advisable that he obtain loans from other sources which

would not carry the burden of interest. As far as possible
professional investors would be kept out of the scene. As a
result entrepreneurs profits would not shrink.
Labour:
Labour management is not an easy task. It requires many
personal qualities to be possessed by a labour officer, if the
small scale unit is a one man show it is the entrepreneur
who has to tackle all labour problems and keep his task
force content.
Finance:
Generally initial investment comes from certain outside
agencies, viz. bank. When sound support develops between
the bank and the entrepreneur it becomes easy to convince
the bank authorities regarding his needs, plans and
problems.
An overestimation of the anticipated help from the bank
may go against the entrepreneur and his enterprise. His
goal should not be to obtain maximum finance but to get
appropriate finance.

Personnel Relations:
It is necessary to maintain sound personnel relations which
would include just and fair remuneration to the employees,
various incentives for workers, healthy working conditions,
and favorable environment and so on.
Product Quality:
The products produced by the small scale units must
maintain a constant level or standard of quality as standard
quality products solve half of the marketing problem.
10
M/s Dominion Industries was setup in 1978 by

Mr. Mukund Dattaray Chachad and Shekhar
Mukund
Chachad.
Focusing on making glass
cutters and other tools, the company has made a

remarkable progress in the last 22 years. Our
Clients find our products to be of high quality and
exceptional
standards
and
thereby
enjoying
formidable reputation in the Indian and overseas

glass markets.
Company Name
Dominion Industries
Brand Name
Dominion
Logo
Year of Established
:
:
1978
11

Contact Person
Shekhar Chachad
Clients:
Our Clients and Dealers find our products to be of high
quality and exceptional standards and thereby enjoying a
formidable reputation in the Indian and overseas glass
markets. We are regular exporters of our products to
Australia, USA, Italy, Canada, UK, Argentina & Germany
Infrastructure:
We have a state of the art infrastructure that facilitates all
the quality and production-related activities. We have a
dedicated and skilled man power force complemented by a
colossal pool of gadgetry. Our workers are constantly
updated on the latest trends of industry and technology
Quality:
Quality is an out come of the attention we give to every
minute detail of the products. Our products are checked at
every level of production by the experts. The experts, only
when sure of their quality, approve them for market release.
12
PRODUCTS
Dominion Industries has a wide range of products for the
Glass Cutting Industry:
Dominion Perfect
Comprises of crystal clear diamonds and
hexagonal aluminum bar handle which is powder
coated.
13
Oil Cutter
A 2x1 product having an inbuilt capacity of oil
storage required in the process of glass cutting
characterized by transparent plastic handle.
Dominion Personal:
The only product recommended for any user
with a better look and better results in overall
aspects characterized with gold plated base and
high quality acrylic handle.
14
Deluxe Quality:
The most popular product of the dominion
industry recommended for thicker glasses from 8
to 12 mm. Made up of bigger size crystal clear
diamonds set on with a aluminum handle.
Dominion industries has a wide range of products for

the Glass Cutting Industry:
Super Quality:
A high quality product recommended regularly by
skilled professionals of the glass cutting field. Its
characteristics are crystal clear diamond and a
rose wood handle for a better grip.
15
Plastic Handle:
A well know general product used in the field of
glass cutting which is made up of high quality
natural crystal diamonds with handle of
unbreakable high quality plastic material.
16
Round Cutter 12"

This product is used for cutting glasses into round
shaped glasses. Made up of big clear diamonds
having a vacuum based grip characterized by use
of best quality rubber for vacuum and made up of
brass. Available in various sizes of 6", 12", 18",
24", 36" & 48" inch radius.
Round Cutter 6"
Question Asked
During the Interview Session
1> WHEN WAS YOUR FIRM ESTABLISHED?
ANS) IN 1978
17

2> WHO STARTED THIS FIRM?
ANS) MR.MUKUND DATTARAY CHACHAD AND SHEKHAR
MUKUND CHACHAD
3> WHAT WAS YOUR INITIAL INVESTMENT?

ANS) 1 LAKH (BY LOAN)
4> IS IT A PATNERSHIP FIRM?

ANS) NO (PROPRIETOR)
5> IS YOUR FIRM REGISTERED? UNDER WHICH ACT?

ANS) YES (REGISTERED UNDER SSI ACT)
6> IS YOUR FIRM INSURED?

ANS) YES
7> WHAT PRODUCTS ARE YOU DEALING INTO?

ANS) GLASS CUTTER AND GLASS LIFTER
8> WHAT RAW MATERIALS DO YOU REQUIRE FOR YOUR

PRODUCT?
ANS) DIAMOND AND M S STEEL
9> WHERE DO THE RAW MATERIALS COME FROM?

ANS) DIAMOND-SURAT, M S STEEL- AHMEDABAD
10> IS YOUR MACHINERY IMPORTED ONES OR THEY ARE FROM

THE HOME COUNTRY?
ANS) NO (SELF DESIGNED)
11> ARE THEY UPDATED? DO YOU PROVIDE REGULAR SERVICE

TO THE MACHINERY?
ANS) YES
18

12> WHAT EFFORT DOES YOUR FIRM TAKE TO MAINTAIN THE
QUALITY STANDARD FOR YOUR PRODUCTS?
ANS) RESEARCH AND DEVELOPMENT CONTINOUSLY
13> CAN U LET US KNOW HOW MANY WORKERS ARE

PRESENTLY WORKING IN YOUR FIRM?
ANS) 40 EMPLOYEES INCLUDING 16 WOMENS AND 7 BLINDS
15> DO YOUR STAFF WORK IN SHIFTS? IF YES THEN TIME

DURATION OF ONE SHIFT?
ANS) NO (ONLY ONE SHIFT FROM 8.30 AM TO 5.00 PM)
16> IS YOUR STAFF INSURED?

ANS) YES (ACCIDENTAL INSURANCE)
17> WHAT FACILITIES DO YOU PROVIDE TO YOUR STAFF?

ANS) FAIR WAGES, BONUS AND ALL FACILITIES
18> HOW DO YOU COME TO KNOW THAT YOUR STAFF ARE

HAPPY WITH THEIR JOB? DO YOU CONDUCT REGULAR
MEETING WITH YOUR STAFF?
ANS) FAIR WAGES, BONUS AND ALL FACILITIES
19> WHAT IS YOUR PRODUCTION PER DAY?

ANS) 800 PIECES
20> WHAT IS YOUR MARKETING STRATEGY? AND WHO ARE

YOUR DEALERS?
ANS) ALL OVER BEST.EVERY CITY WE HAVE 2 DEALERS
21>WHAT IS YOUR ANNUAL TURNOVER?
ANS) 1 CRORES
22> WHAT ARE YOUR FUTURE PLANS?
19

ANS) TO LAUNCH ONE NEW PRODUCT EVERY YEAR
WIBS BAKERY
Wibs Bakery was setup in 1973 by Mr. Chandan Sharof.
It is presently run by grand sons Mr.Hasan, Mr. Husain
and Mr.khudu. Focusing making bakery products the
company has made a remarkable progress in the last 35
years. Consumers find our products to be of high quality
and reasonable price and its exceptional standards and
thereby enjoying a formidable reputation in the Indian
markets.
Infrastructure:
We have precise machinery that helps broaden the scope
of things that can be done in our more flexible shop,
20

keeping costs for many jobs lower, and allowing for higher
tolerances on even unusually complex jobs.
From our beginning we have strived to be a customer
oriented company. Our commitment and innovation,
strengthened by the expertise of our people, ensures to
meet and exceed the expectations of our customers. Our
firm belief in the enduring value of quality workmanship
keeps our manufacturing units always on their toes.
Being In Touch With the Future" is our key to innovation
and constant upgradation of our manufacturing units help in
providing our customers with consistent quality at all time.
From procurement of raw material to product design &
packaging the highest standards are maintained.
Quality:
Quality, like beauty lies in the eye of the beholder. It
requires a trained eye and a keen mind to keep a check on
quality standards and measures. Every process is strictly
monitored .We make quality our priority and treat the
customer as paramount. We keep improving every process
and constantly we endeavor to increase our product range.
21

We
pursue
excellence
and
quality
in
all
endeavors.
Opportunities for growth arrive unbridled on the winds of

change. The winds blow gently and guide us every time
towards new directions.
Driven by our entrepreneurial sprit and need for self
improvement, we are always looking for new opportunities
& expansion. Undoubtedly our vast experience stands us in
good stead.
No power on earth can equal that of Diligence,
Perseverance and Precision put together. When
combined, these qualities can very well pave the way to
success.
In fact, over the years, these qualities have largely been
responsible for our winning edge. Even today the sense of
perfection and perseverance is all pervading.
Our firm belief in the enduring value of quality
workmanship keeps our manufacturing units always on
their toes.
22

In order to grow and flourish, all living beings need to be
cared for and nurtured within the right environment. An
environment that is rich with experience, alive with energy
and ablaze with passion.
The spirit of WIBS BAKERY, the strength of our people,
our philosophy and our commitment to service make us
stand apart from the competition.
23
PRODUCTS
Large Bread
(The Soft
Hearted Bread)
Bread L-2
24
3
Economy
4
Fruity Bread
5
Bunny Bread
25
6
Golden
Delight Bread
7
Brownie Bread
Question Asked
26

1> WHEN WAS YOUR FIRM ESTABLISHED?
ANS) IN 1973

ANS) FAMILY RUN BUSINESS STARTED BY FORE FATHERS

ANS) STARTED BY FORE FATHERS AND HENCE INITIAL
INVESTMENT IS NOT KNOWN

ANS) YES PARTNERSHIP FIRM RUN BY THREE BROTHERS


ANS) YES

ANS) BAKERY PRODUCTS

PRODUCT?
ANS) WHEAT FLOUR, SUGAR, SALT, YEAST.
ANS) WHEAT FLOUR- PUNJAB, HARYANA, RAJASTHAN
YEAST- URAN
SUGAR/SALT- MAHARASHTRA

THE HOME COUNTRY?
ANS) YES, IMPORTED MACHINERY
27

TO THE MACHINERY?
ANS) YES

ANS) QUALITY IS CHECKED AT EVERY LEVEL OF
PRODUCTION
ANS) 80 EMPLOYEES

ANS) 2 SHIFTS OF 8 HOURS EACH AND 1 SHIFT OF 4 HOUR AS
IT IS A CONTINUOS PROCESS


ANS) GOOD SALARY, MEDICAL AID AND SOCIAL AID

ANS) YES (REGULAR MEETING ONCE IN 2 MONTHS)

ANS) 70,000- 75,000 BREADS PER DAY

YOUR DEALERS?
ANS) MAIN DEALER-SUBDEALER-DISTRIBUTOR-CYCLE BOYS-
28

SHOPKEEPER.
21> WHAT IS YOUR ANNUAL TURNOVER?

ANS) 75 CRORES

ANS) TO MANUFACTURE CAKES, COOKIES, PIZZA BREAD,ETC
J. B. STEEL INDUSTRY
J. B. Steel Industries, started operations in 1970 under
the able guidance of Late Shri Gangabisanji shah. For last
over 20 years it is being headed by
Mr. Dharmendra
Shah. We constantly strive to focus on fulfilling consumers

demand.
During the formative years the company struggled hard to
overcome market resistance. The Company has constantly
been endeavoring to extend its market for its products.
"Customer Satisfaction and Value for money" is the
main motive of our company.
29
Products:
We are basically dealing into Small Pooja Vessels. And we
also manufacture a wide range of Small Steel Boxes.
Question Asked
WHEN WAS YOUR FIRM ESTABLISHED?
ANS) 1970

ANS) FAMILY RUN BUSINESS STARTED BY FORE FATHERS
PRESENTLY RUN BY MR. DHARMENDRA. J. SHAH

ANS) 5LAKHS

ANS) NO (I AM ALONE HANDLING THE BUSINESS)
30


ANS) NO

ANS) STEEL POOJA VESSELS

PRODUCT?
ANS) STEEL

ANS) BHAYANDER

THE HOME COUNTRY?
ANS) NO, INDIAN

TO THE MACHINERY?
ANS) YES

ANS) QUALITY IS CHECKED AT EVERY LEVEL OF
PRODUCTION

ANS) 50 EMPLOYEES
31

ANS) 1 SHIFT (FROM 8.30 AM TO 5.00 PM)


ANS) FAIR WAGES, BONUS

ANS) YES, REGULAR INTERACTION WITH INDIVIDUAL
EMPLOYEE

ANS) 3,000- 3,500 PIECES

YOUR DEALERS?
ANS) DIRECT CONTACT WITH SHOPKEEPERS (RETAILERS).
21> WHAT IS YOUR ANNUAL TURNOVER?

ANS) 2 LAKH

ANS) TO MANUFACTURE KITCHEN UTENSILS
32
CONCLUSION
After doing a lot of research work on SSI we come to a
conclusion that One way to measure business success is to
assess the performance of individuals, which in turn could
serve as an input to estimate an organization's current
overall performance as well as future performance.
Business success is examined from three perspectives,
namely learning and growth, financial, and internal
business process. Learning and growth is measured by
employees' satisfaction, the financial aspect is measured by
increases in company assets, and the internal business
process is measured by increase of production volumes,
improvement of physical working condition, and business
expansion.
The Research Model
The variables included in the study are shown in Figure 1.
33
BIBLIOGRAPHY
Books:
Introduction to SSI - Mascarenhas
Personnel:
Mr. H. Irani , Partner of Wibs Bakery
Mr. Shekhar Chachad Director, Dominion Industries
Mr. Dharmendra Shah, Proprietor, J. B. Industry
34

Websites:
www.google.com
www.wibsindia.com
www.dominionindustry.com
35

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Success of Small Scale Industy

Success of Small Scale Industy

Classification of Small Scale

Success of Small Scale Industy

Success of Small Scale Industy

Objectives of Small Scale

Success of Small Scale Industy

To tap talent resources like entrepreneurial

Factors Responsible For The

entrepreneurs ideas and proposals in the form of concrete

Success of Small Scale Industy

foresight and a spirit of adventure in a person. He has to

Success of Small Scale Industy

Success of Small Scale Industy

Success of Small Scale Industy

Success of Small Scale Industy

Success of Small Scale Industy

M/s Dominion Industries was setup in 1978 by

Focusing on making glass

cutters and other tools, the company has made a

formidable reputation in the Indian and overseas

Success of Small Scale Industy

Success of Small Scale Industy

Success of Small Scale Industy

Success of Small Scale Industy

Dominion industries has a wide range of products for

Success of Small Scale Industy

Success of Small Scale Industy

Round Cutter 12"

Round Cutter 6"

Success of Small Scale Industy

3> WHAT WAS YOUR INITIAL INVESTMENT?

4> IS IT A PATNERSHIP FIRM?

5> IS YOUR FIRM REGISTERED? UNDER WHICH ACT?

6> IS YOUR FIRM INSURED?

7> WHAT PRODUCTS ARE YOU DEALING INTO?

8> WHAT RAW MATERIALS DO YOU REQUIRE FOR YOUR

9> WHERE DO THE RAW MATERIALS COME FROM?

10> IS YOUR MACHINERY IMPORTED ONES OR THEY ARE FROM

11> ARE THEY UPDATED? DO YOU PROVIDE REGULAR SERVICE

Success of Small Scale Industy

13> CAN U LET US KNOW HOW MANY WORKERS ARE

15> DO YOUR STAFF WORK IN SHIFTS? IF YES THEN TIME

16> IS YOUR STAFF INSURED?

17> WHAT FACILITIES DO YOU PROVIDE TO YOUR STAFF?

18> HOW DO YOU COME TO KNOW THAT YOUR STAFF ARE

19> WHAT IS YOUR PRODUCTION PER DAY?

20> WHAT IS YOUR MARKETING STRATEGY? AND WHO ARE

22> WHAT ARE YOUR FUTURE PLANS?

Success of Small Scale Industy

Success of Small Scale Industy

Success of Small Scale Industy

Opportunities for growth arrive unbridled on the winds of

Success of Small Scale Industy

Success of Small Scale Industy

Success of Small Scale Industy

Success of Small Scale Industy

Success of Small Scale Industy

2> WHO STARTED THIS FIRM?

3> WHAT WAS YOUR INITIAL INVESTMENT?

4> IS IT A PATNERSHIP FIRM?

5> IS YOUR FIRM REGISTERED? UNDER WHICH ACT?

6> IS YOUR FIRM INSURED?