BAWAGAN, MATTHEW

BSBA 3

BSBATQM

PLANNING FOR QUALITY AND PRODUCTIVITY

A Nissan Case Study
1. Enumerate and describe, with examples, which critical components of
total quality management did Nissan use in its operations.
Strategically-Based Nissan has a comprehensive
strategic

plan

that

contains

its

vision

and

mission

statement.
Customer-Focused (Internal & External) Nissans top
priority

is

customers

customer
define

satisfaction

quality

of

where

products

external

while

internal

customers define the quality of people.

Long-Term Commitment Nissan has been the most

productive car plant for 7 long years.

Education and Training Nissan provides the vitality of
training due to the sophisticated systems that they use
since

they

department

are

hi-tech

conducts

industry.

training

employees needs.
Employee Involvement

and

to

Their

assess

Empowerment

training
individual

Nissan

requires their employees to become multi-skilled decision

makers

by

encouraging

them

to

be

involved

and

participative.
2. Research on Nissans vision and mission. How did they incorporate
these in the company?

VISION:
NISSAN: Enriching peoples lives.
MISSION:
Nissan provides unique and innovative

automotive

products and services that deliver superior measurable

values to all stakeholders in alliance with Renault.
Nissan

incorporates

identifying

customer

their

mission

vision

requirements

statement

and

by

continuously

innovating the products they manufacture and this in turn

results in uniquely addressing customers needs and gaining
all of its clients trust and confidence by achieving customer
satisfaction.
3. What are the core values that can be seen in Nissans total quality
management? Use examples to defend your answers.
Customer-Driven Quality For Nissan to achieve customer
satisfaction, they make it a number one priority to
understand

customer

requirements

in

creating

high

quality.
Continuous Improvement Nissan continues to innovate
their products by identifying and eliminating the root

causes of problems.
Employee Participation
organizes

employees

and
into

Development
participative

Nissan

teams

that

brainstorm decision-making processes.

Design Quality and Prevention This core value is related
to continuous improvement where Nissan makes it a habit

to prevent problems instead of correcting them to

minimize repair costs by creating error-tolerant operating

processes.
Long-Range

Outlook

Nissan

is

UKs

largest

manufacturing plant for 7 long and strong years.

4. Describe how Nissan used just-in-time management to ensure quality
in its products.
Nissan aims to primarily reduce flow times within production
as well as response times from suppliers and to customers by
initially

collecting

assembled

parts

before

production.

Because of this, vehicles that have been reserved by clients

including its components are produced just-in-time the specific
vehicle is being demanded. In addition, other components such
as seat cushions, hood colors, rear-view mirrors, head-lights,
and internal car device gadgets can be installed with the least
amount of cost and the minimum amount of work-in-progress.
5. Based on the case, how does Nissan define quality?
Nissan defines quality as a process that is associated with the
products that they manufacture, the operations that are being
done, and the environment where the processes are being
performed that exceeds customer expectations as well as
bringing out the best in both people and machines.