FIX YOUR

REALLY

BAD
POWERPOINT
based on the ebook by SETH GODIN

SETH GODIN
is one of our all-time
FAVOURITE
marketing visionaries.

we share a pet peeve for

CRAPPY
POWERPOINT.

and a LOVE for

AMAZING
ONES.

:
k
o
o
b
e
s
i
h
d
n
u
o
f
e
w
n
e
h
w

we simply had to
SHARE IT.

Technology has

EVOLVED
over the years.

meh..

Woah..

1988

2014

Our Presentations however...

HAVE NOT

Because really..

NOTHINGS CHANGED

1988

2014

MISUSE

of
The
POWERPOINT
still causes countless innovations

to

FAIL.

THE PROBLEM
doesnt lie with your

INNOVATION

THE PROBLEM
doesnt lies with your

PRESENTATION

FIX YOUR
3HORRIBLE
ways to

POWERPOINT.

STOP
using your slide as a
teleprompter

All the w ords I w ill

be reading to you are
right here. So take heed.
You dont need me
around anymore.

SLIDES SHOULD
REINFORCE YOUR
WORDS, NOT
REPEAT THEM
-seth godin

Your audience came

to LISTEN

not read

the brain has

TWO PARTS
LEFT

RIGHT

Logic
Facts
Dexterity

Emotion
Musical
Moody

during presentation, your audience

WANT TO USE BOTH

Communication is the transfer of

EMOTIONS
joy

unhappiness

worry

1+2

10x4

40%*30

LOGIC
is NOT enough.
0

/1 2*4

Give them a

REASON
TO BELIEVE

DEMONSTRATE
with emotional proof

in the form of stories/analogies.

When you

SHOW THE

PROBLEM..

SELLING THE

SOLUTION
becomes EASIER.

STORY TEMPLATE

DOWNLOAD

!
e
r
e
h
k
c
Cli

leave behind a

HANDOUT
a written document

To cover your ass,

PUT YOUR

DETAILS IN HERE

NOT
HERE!

Tell them to

SAVE
their ink

and let them

TAKE IN
the emotional
& intellectual points

of
your presentation.

your presentation is an
EMOTIONAL SALE

your document proof

helps the intellectuals

ACCEPT IT

HANDOUT GUIDE

DOWNLOAD

!
e
r
e
h
k
c
Cli

remember to

SELL THEM

your ideas

 IF EVERYONE IN THE ROOM

AGREED WITH YOU

you wouldnt have to give
the presentation.Would you?

WELL, TOO BAD.

that is why you have to sell.

If your presentation is
for a project approval,

HAND THEM THE

APPROVAL

FORM.

The reason we give

a presentation is to

MAKE A

SALE
so make it!

without a resounding

YES!

Dont leave

or at the very least.....

A COMMITMENT
TO A DATE
or future deliverables.

OBJECTIVE CHECKLIST

DOWNLOAD

!
e
r
e
h
k
c
Cli

1
2
3

STOP
using your slide as a
teleprompter.

leave behind a

HANDOUT
a written document.

remember to

SELL THEM
your ideas.

SETHS 5 RULES FOR AMAZING POWERPOINT.

1) No more than 6 WORDS on a slide. EVER

2) No cheesy Images. Use professional stock images.
3) No dissolves, spins or other transitions without purpose.
4) Never use sound effects built into the program.
Dont
hand
out
.
sli
d
e
pri
n
t-outs
5) They dont work without you there.

Once you get the hang

of this process,
its actually easier
to make a GREAT
PRESENTATION.

YOU
MAY
NOT
BE
AS
TALL
AS

LINCOLN OR AS ELOQUENT AS
CHURCHILL, but
YOU ARE ABLE TO MAKE
GREAT PRESENTATIONS.
Seth

Godin

L ike this Presentation?

TWEET TO

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LETS BE FRIENDS:)