Success Story

Crowdsource Marketing
Customer – Deloitte Australia

Deloitte Australia is the Australian partnership of Deloitte

Touche Tohmatsu and its subsidiaries. Deloitte Australia
has 12 offices, 400 partners and over 4,500 people who
provide audit, tax, consulting, and financial advisory
services to public and private clients across the country.
The firm has maintained a growth rate of over 20% for the
past three years.

“The experiment to get

people onto Yammer Company Deloitte Australia

today went beyond all Industry

Employees
Professional Services
4,500

expectations.”
Founded 1845

– Peter Williams, CEO of Deloitte Digital Pty Ltd,

speaking on behalf of Deloitte Australia

Solution

Deloitte Digital CEO Peter Williams posted a message on the Deloitte Australia Yammer network for a
new ad campaign. Over the next 24 hours, hundreds of Deloitte Australia employees submitted
thousands of taglines. As a result, Deloitte Australia utilized an employee-submitted tagline in its
advertising instead of hiring an advertising agency to develop the campaign. Since then, Deloitte
Australia has used Yammer to start internal discussions about external information, such as reviews.

Results & Benefits

 Deloitte Australia leveraged the power of its collective employee base to gather taglines for
a campaign and unlock hidden value in its organization.
 Deloitte Australia saved time and money by not having to hire an ad firm.
 Employees felt engaged and built team camaraderie through collaboration.
 Different departments discussed similar topics, but surfaced and shared different ideas.

“Deloitte Australia got 1,500 taglines in last 24 hours using Yammer.”

-- Peter Williams, Deloitte Australia and CEO of Deloitte Digital Pty Ltd