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Graphic Design
and Visual
Communication
BA (Hons) in
Key Facts
Awarding body Maryse Eloy
School of Arts and
Design, Paris
Delivery mode Full-time
Full duration
3 years
Intake
October
Campus
London
Entry Requirements
Qualification
Full secondary education with
a Baccalaureate or recognized High
School Graduation Certificate as
foreign equivalence (NQF Level 2)
YEAR ONE
--Education of the eye
--Theory of visual communication
--Arts and culture
--Construction, composition, and
expressive drawing
--Sketching and rough
--Colour
--Spatial representation
--Folding packaging
--Design and communication
--Basics of typography
--Photoshop
--InDesign
--Illustrator
--Fixed image and animated image
--Professional Studies
Minimum Age
18 years
YEAR TWO
--News of art
--Sociology
--Story-board
--Typography
--Graphic design and visual
communication
--Packaging design
--Corporate identity design
--Publication design
--Semiology poster
--Advertising
--Branding
--Digital design
--Final Cut Pro (video)
--After Effects
--Professional project and internship
YEAR THREE
--Packaging design and visual
merchandising
--Graphic design and visual
communication
--Publication design
--Design workshops
--Developing and implementing
campaigns
--Marketing and design
--Visual identity and motion design
--Dreamweaver and multimedia
--After school: legislation and
management
--Personal final major graphic project
--Professional Studies
--Internship report
Language
IELTS 6.0 or equivalent (min 5.5 in
each component)
Progression
Here are some routes you can pursue:
--magazine design publishing
--branding and design agencies
--art direction and advertising
--website design
--work in the television and film
industries
--founding your own design studio
--further study and research