Академический Документы
Профессиональный Документы
Культура Документы
www.anvpublication.org
Reader, School of Management Studies, Cochin University of Science and Technology, Cochin
Research Scholar, School of Management Studies, Cochin University of Science and Technology, Cochin
*Corresponding Author E-mail: cvadhana@gmail.com
ABSTRACT:
Purpose This paper explores the important challenges of the field of organisational behaviour (OB) in the current
working environment to identify the areas where OB practitioners and HR professionals can contribute positively
towards the organisational effectiveness.
Design/methodology/approach The paper reviews existing literature on the challenges of the present day business
environment and proceeds to identify and elaborate on two major inclusions in the scope of OB for the future. The
paper does this by analysing the four major challenges faced by any organisation in todays fast changing world i.e.
Impact of globalisation, growing workforce diversity, managing ethical and moral issues and the use of advanced
information technology to arrive at the present day organisational context, which in turn is called as the Organisational
Milieu.
Findings The authors are trying to reorient the focus of the field of organisational behaviour by explaining the need
for giving priority to both micro and macro variables of OB while studying the human behaviour in organisation. This
paper proposes two areas- Organisational Milieu and Training in People Skills- where OB professionals can
contribute as part of the changing focus in the current challenging and constantly changing working environment.
Practical implications The paper identifies two major areas of focus for modern day OB practitioners. OneFocusing on Organisational Milieu and developing suitable OD strategies based on it. Two- Identifying the Training
needs of the organisation and providing people skills training.
Originality/value The paper tries to present arguments to support the necessity for reorienting the focus of OB from
an individual perspective to an environmental perspective as well. The paper suggests the terminology organisational
milieu to denote the changing organisational context and also provides one of the most important practical aspects of
the field of OB Training in People skills , which is an important skill in todays business world.
KEY WORDS: Organisational Behaviour, Changing scope, Organisational milieu, training on people skills, soft
skills.
1. INTRODUCTION:
Management of workforce is of great concern to everyone
in a changing business environment and the field of
organisational behaviour has been offering crucial
contributions in this respect over the years. Organisational
Behaviour (OB) is basically concerned with the human
behaviour in organisations particularly in work settings.
Received on 30.04.2013
Accepted on 24.06.2013
Modified on 15.06.2013
A&V Publication all right reserved
165
166
167
It is evident that the kind of change that has taken place as a In a study conducted by (Gunthorpe, 1997), it was found
result of IT revolution has drastic implications on that upon the announcement that a firm is under
organisations and thereby causes a lot of challenge to the investigation or has in some way engaged in unethical
168
169
170
4. CONCLUSIONS:
5. REFERENCES:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
171