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By:
Falcunitin, Andry Jr. M.
Mugas, Aira O.
Bruce, Jomarie R.
Pulhin, Adriane A.
Magpantay, Pol Vincent M.
October 2016
APPROVAL SHEET
In partial fulfillment of the requirements for the degree Bachelor of Science
in International Hospitality Management Specialized in Hotel and Restaurant
Administration, this research study titled Factors Affecting Consumers
Buying Behavior of the Selected Resorts in Batangas Province, prepared
by Andry M. FalcunitinJr, Aira O. Mugas, Jomarie R. Bruce, Adriane A. Pulhin and
Pol Vincent M. Magpantay, has been examined and recommended for
acceptance and approval for oral examination.
PANEL OF EXAMINERS
ABSTRACT
Title
: 83
Authors
Degree
School
School Year
: 2016-2017
Adviser
ACKNOWLEDGEMENT
Immeasurable appreciation and deepest gratitude for the help and support
are extended to the following person who in one way or another has contributed
in making this study possible.
Dr. Alex P. Ylagan, the dean of CITHM for his support in the realization of
this study and for being their chairperson, for being approachable and dedicated
in answering the researchers queries.
Dr. Sevilla S. Felicen, the research adviser for her support, advice,
guidance, valuable comments, suggestions and provisions that benefited them
much in the completion and success of this study.
The set of panelists for their criticisms and valuable suggestions which
enabled the researchers to take the proper steps in finishing their research study.
The respondents for participating in answering the questionnaires.
Their family for who never stops praying and supporting them to go on
writing this thesis. Also thanks to their friends who always make them happy and
support them.
And most of all, to Almighty God, for giving his endless blessings,
knowledge and strength to make this thesis possible.
Andry
Aira
Jomarie
Adriane
Pol Vincent
DEDICATION
The researchers would like to dedicate this research to our supportive
family as well as to the College of International Tourism and Hospitality
Management, Lyceum of the Philippines University Batangas.
And above all The God Almighty.
Andry
Aira
Jomarie
Adriane
Pol Vincent
TABLE OF CONTENTS
Title Page
Approval Sheet
ii
Abstract
iii
Acknowledgement
iv
Dedication
Table of Contents
vi
List of Tables
vii
Introduction
Review of Literature
Methods
18
Research Design
18
Participants
18
Instrument
18
Procedure
19
Data Analysis
19
20
Conclusions
39
Recommendation
39
References
41
Appendices
45
46
Appendix B Questionnaires
47
51
75
LIST OF TABLES
Table
Title
Page
20
2.1
24
on Selected Resorts
2.2
27
on Selected Resorts
2.3
29
on Selected Resorts
2.4
31
on Selected Resorts
2.5
33
35
36
36
37
Action Plan
38