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Units Sold
Pitcher System
Unit SellingPrice of Pitcher
Cost of Goods Sold
Gross Margin
Promotional Cost
Advertising Cost
Total Other Costs
No. Of units sold
Additional Per unit Cost
Unit Marging on Pitcher
80%
5266
15.16
7.8
7.36
16000
15000
31000
5266
5.89
1.47
Assuming customet retention rate as 80% and each customer buy 2.5 filters per year.
So One customer buys 0.8*2.5 filters per year i.e 2.0
Unit SellingPrice of Filter
Cost of Goods Sold
Gross Margin
Promotional Cost
Advertising Cost
Total Other Costs/ customer
No. Of units sold
Additional Per customer Cost
Unit Marging on Filter Per Customer
Net Cashflow from One Customer
Discount rate
NPV
Combined Margin of Pitcher and Filters
4.1
2.05
2.05
3000
15000
18000
27413
1.31
2.79
Y1
2.79
15%
$9.34
$10.81
Y2
2.79
2.79
2.79
Y3
2.79
350
27.29
15
12.29
20
14.29
-22.00
Customer retention
0.8*1.25
3
0
3
Y1
3.00
15%
$10.06
($11.94)
Y2
3.00
3.00
3.00
Y3
3.00