ABOUT US

About Pantaloons
Voted as 'India's Most Trusted Apparel Retail Brand,' (Brand Equity Survey
2014/2015), Pantaloons, a division of ABFRL has always been one of the most loved
large format fashion retailers in India.
Post-acquisition by Aditya Birla Nuvo Limited in 2013, Pantaloons is today the fastest growing large
format retailer in the country. The rate of new store openings has increased from one every two
months to one every two weeks. The brand is now present in 78 Indian cities / towns.
Pantaloons posted revenues of INR 2,164 crores in FY15-16, up 17 percent from the previous
year. The company offers a wide range of brand offerings across apparel and non-apparel
categories and across varied price points.
It operates across categories of casual wear, ethnic wear, formal wear, party wear and active wear
for men, women and kids. Womenswear is the lead category contributing to half of total apparel
sales. Non-apparel products include footwear, handbags, cosmetics, perfumes, fashion jewellery
and watches.
Post-acquisition by the Aditya Birla Group, significant investments were made focused on store
upgradation, expansion, deeper pan-India penetration, portfolio enrichment, brand building and
organisation processes to lay the foundation for its future growth. The brand is now present in 78
Indian cities / towns.
Pantaloons began in 1997 as a Future Group company in the quest to equip the emerging Indian
middle-class with an indigenous fashion retail format. Consistent with the times, the model was of
a discount fashion retailer.
Leading brands at Pantaloons
Pantaloons today retails over 200 licensed and international brands, including 24 exclusive
brands.
The Pantaloons exclusive brand bouquet includes Rangmanch, Ajile, Honey, Akkriti, Chalk,
Annabelle, Trishaa, Alto Moda, Poppers, Chirpie Pie; besides, it also features brands
licensed on a long- term basis: Bare, Rig, SF Jeans, Byford, JM Sports, Lombard and
Candies New York.
The company launched six new brands in FY'15, including Alto Moda, SF Jeans, Candie's New
York, Byford, Poppers and Chirpie Pie.

ABOUT US
WHO WE ARE
Fashion is perhaps the very first expression of success of a free nation. Fashion is a
celebration and a joy. It is an expression that can manifest itself in different ways for
different people and these ways are forever evolving.
Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel
businesses of Aditya Birla Group comprising ABNL'S Madura Fashion division and ABNL's
subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May
2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd
"This consolidation will create India's largest pure play Fashion and Lifestyle Company
with a strong bouquet of leading fashion brands and retail formats. This move brings

India's #1 branded menswear and womenswear players together." - Kumar Mangalam

Birla, Chairman, Aditya Birla Group.
ABFRL has been founded in the belief that the first sign of success of a modern nation lies in the
ability of its citizens to celebrate. India's young working population and robust economic
performance has led to rising incomes which, combined with increasing global exposure, are
empowering many latent wants to morph into demands. With retail expanding independently
through brick and mortar as well as e-commerce, the Indian fashion consumer now deserves
futuristic and comprehensive omni-channel options. The time for ABFRL to arrive was ripe.
ABFRL aims to catalyse the business of fashion through superior infrastructure and
experiences, towards a new future.
ABFRL brings together the learnings and businesses of two renowned Indian fashion icons, Madura
Fashion & Lifestyle and Pantaloons Fashion and Retail. This will create a synergistic core that will
act as the nucleus of the future fashion businesses of the Aditya Birla Group.
ABFRL is India's No 1. Fashion Lifestyle entity with a combined revenue of INR 6,060
crore for FY'16, growing at a rate in excess of 25 percent and EBITDA of INR 409 crore
for FY'16 that has been surging at an impressive rate of almost 30 percent over the last
5 years.
The ABFRL umbrella includes:
Madura Fashion & Lifestyle
The custodian of several icons, including the top four fashion brands of India - Louis Philippe ,
Van Heusen, Allen Solly, and Peter England each of which clocked MRP sales in the vicinity
of INR 1,000 crore. It also includes India's largest fully integrated fashion multi-brand outlet
chain Planet Fashion; India's largest premium international brand retailerThe Collective and the
British fashion icon Hackett London's mono-brand retail in India.
Pantaloons
India's largest and fastest growing big box fashion retailer, Pantaloons is one of the fastest growing
lifestyle apparel retail destinations in India. Constantly innovating designs, concepts and products
by infusing the latest trends in fashion and clothing styles, Pantaloons has a repertoire of lifestyle
brands to cater to every consumer's needs across multiple occasions.
ABFRL altogether hosts India's largest fashion network with over 7,000 points of sale
across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand
outlets. With more than 13.5 million Loyalty Members as of Mar '16, ABFRL has a strong
bouquet of loyalty programmes in India. ABFRL boasts of creating more than 20,000
new designs every year

THE ADITYA BIRLA GROUP: A PREMIUM GLOBAL

CORPORATION

A US $41 billion (Rs. 2,50,000 crore) corporation, the Aditya Birla Group is in
the League of Fortune 500. Anchored by an extraordinary force of over
120,000 employees, belonging to 42 nationalities. Over 50 per cent of its
revenues flow from its overseas operations spanning 36 countries.
The Aditya Birla Group has been ranked fourth in the world and first in Asia
Pacific in the Top Companies for Leaders study 2011, conducted by Aon
Hewitt, Fortune Magazine and RBL (a strategic HR and leadership Advisory
firm). The Group has topped the Nielsen's Corporate Image Monitor 2014-15
and emerged as the Number one corporate, the 'Best in Class', for the third
consecutive year.

Globally, the Aditya Birla Group is:

A metals powerhouse, among the world's most cost-efficient aluminium and
copper producers. Hindalco-Novelis is the largest aluminium rolling company. It is
one of the three biggest producers of primary aluminium in Asia, with the largest
single location copper smelter
No.1 in viscose staple fibre
No.1 in carbon black
The fourth-largest producer of insulators
The fifth-largest producer of acrylic fibre
Among the top 5 cement producers globally
Among the best energy-efficient fertiliser plants
The largest Indian MNC with manufacturing operations in the USA, wherein 95
per cent of the workforce comprises of Americans

Aditya Birla Group The Indian Scenario

A top fashion (branded apparel) and lifestyle player
The second-largest player in viscose filament yarn
The largest producer in the chlor-alkali sector
Among the top three mobile telephony companies
A leading player in life insurance and asset management
Among the top two supermarket chains in the retail business

Aditya Birla Group Beyond Business

Reaches out annually to 7.5 million people through the Aditya Birla Centre for
Community Initiatives and Rural Development, spearheaded by Mrs. Rajashree Birla.
Works in 5,000 villages globally.
Focuses on: health-care, education, the girl child, sustainable livelihood,
women empowerment projects, infrastructure and espousing social reform.
Runs 42 schools which provide quality education to 45,000 children. Of these
18,000 students belong to the underprivileged segment. Merit Scholarships are given
to 24,000 children from the interiors.
Its 18 hospitals tend to more than a million villagers.
Ongoing education, healthcare and sustainable livelihood projects in
Philippines, Thailand, Indonesia, Egypt, Korea and Brazil, lift thousands of people out
of poverty.
Set up the Aditya Birla India Centre at the London Business School.

The Aditya Birla Group transcends conventional barriers of business because

we care. We believe it is our duty to facilitate inclusive growth as well.

overview

The Aditya Birla Group is India's first truly multinational corporation. Global
in vision, rooted in Indian values, the Group is driven by a performance ethic
pegged on value creation for its multiple stakeholders. A US$ 7.59 billion
conglomerate, with a market capitalisation of US$ 7 billion, it is anchored by
an extraordinary force of 72,000 employees belonging to over 20 different
nationalities. Over 30 per cent of its revenues flow from its operations across
the world. The Group's products and services offer distinctive customer
solutions. Its 66 state-of-the-art manufacturing units and sectoral services
span India, Thailand, Indonesia, Malaysia, Philippines, Egypt, Canada,
Australia and China.
A premium conglomerate, the Aditya Birla Group is a dominant player in all
of the sectors in which it operates. Such as viscose staple fibre, non-ferrous
metals, cement, viscose filament yarn, branded apparel, carbon black,
chemicals, fertilisers, sponge iron, insulators and financial services. It is:
::
::
::
::
::
::
::
::
::
::
::

The world no. 1 in viscose staple fibre

The world's largest single location palm oil producer
Asia's largest integrated aluminium producer
A globally competitive, fast-growing copper producer
The world's third largest producer of insulators
Globally, the fifth largest producer of carbon black
The world's ninth largest producer of cement, and the largest in a single
geography
India's premier branded garments player
Among India's most energy efficient private sector fertiliser plants
India's second largest producer of viscose filament yarn
The no. 2 private sector insurance company, and the fourth largest asset
management company in India

The Group has also made successful forays into the IT and BPO sectors.
Beyond business
A value-based, caring corporate citizen, the Aditya Birla Group inherently
believes in the trusteeship concept of management. Part of the Group's
profits are ploughed back into meaningful welfare-driven initiatives that
make a qualitative difference to the lives of marginalised people. These
activities are carried out under the aegis of the Aditya Birla Centre for
Community Initiatives and Rural Development, which is spearheaded by

: map of
: manufacturing
operations in India
: worldwide
: manufacturing
operations of the
Aditya Birla Group
:
our sectors
:
:
companies overview
:
: international
: companies
:
joint ventures
:
:
our brand
:
: Mr. Aditya Birla's
: speeches
:
management
:

Mrs. Rajashree Birla.

VISION AND VALUES

Our Vision
To be a premium global conglomerate, with a clear focus on each of the
businesses.
Our Mission
To deliver superior value to our customers, shareholders, employees and
society at large.

Our Values
Integrity : Acting and taking decisions in a manner that is fair and honest.
Following the highest standards of professionalism and being recognised for doing
so. Integrity for us means not only financial and intellectual integrity, but
encompasses all other forms as are generally understood.
Commitment : On the foundation of Integrity, doing all that is needed to
deliver value to all stakeholders. In the process, being accountable for our own
actions and decisions, those of our team and those in the part of the organisation for
which we are responsible.
Passion : An energetic, intuitive zeal that arises from emotional engagement
with the organisation that makes work joyful and inspires each one to give his or her
best. A voluntary, spontaneous and relentless pursuit of goals and objectives with
the highest level of energy and enthusiasm.
Seamlessness : Thinking and working together across functional groups,
hierarchies, businesses and geographies. Leveraging diverse competencies and
perspectives to garner the benefits of synergy while promoting organisational unity
through sharing and collaborative efforts.
Speed : Responding to internal and external customers with a sense of
urgency. Continuously striving to finish before deadlines and choosing the best
rhythm to optimise organisational efficiencies.

Indian companies

The major companies of the Group, Grasim, Hindalco, Indian Rayon, Indo
: map of manufacturing

Gulf are among India's leading corporates. Other Indian companies of the
Group include:
Company
Birla Global Finance Ltd

PSI Data Systems

TransWorks

Essel Mining & Industries Ltd

Shree Digvijay Cement

UltraTech Cement Ltd

Birla Insurance Advisory Services

Ltd
Bihar Caustic and Chemicals Ltd

Products / services
asset-based finance, corporate
finance and investment banking,
capital market, treasury, Birla
Privilege (tie up with Sun Life
Financial Services of Canada)
application development,
maintenance and enhancement
solutions
customer relations management
(CRM) services inbound
customer service, including technical
support; email / web-chat support;
and outbound telemarketing. BPO
services include transaction
processing, financial accounting and
human resource (HR) related
services
iron and manganese ore mining,
noble ferro alloys, nitrogen
production
cement and clinker
ordinary portland cement, portland
blast furnace slag cement, portland
pozzolana cement and grey portland
cement
non-life insurance advisory services

: worldwide
: manufacturing
operations of the
Aditya Birla Group
: contribution of listed
: Indian companies to
the group turnover
: international
: companies
:
joint ventures
:
:
group strategy
:

caustic soda

joint ventures

Company

Partner

Birla NGK Insulators

Pvt. Ltd.

Indian Rayon and NGK

Insulators Limited
(Japan)
Sun Life (Canada)

Birla Sun Life

Insurance Company
Ltd.
Birla Sun Life Asset
Management
Company Ltd.
Birla Sun Life
Distribution Company

Key products /
services
Insulators

Insurance Solutions

Sun Life (Canada)

Mutual funds

Sun Life (Canada)

Investment planning
services

:: map of manufacturing
operations in India
:: worldwide
manufacturing
operations of the
Aditya Birla Group
:: our international
companies
:: Indian companies

Ltd.
Idea Cellular Ltd.

Tanfac Industries Ltd.

The Aditya Birla group, Cellular

AT&T (USA) and the Tata Telecommunications
Group
TIDCO, (PI&ICL)
Fluorine Chemicals

international companies

Thailand | Philippines | Indonesia | Malaysia | Egypt | Canada | Australia | China

The Aditya Birla Group, seen today as India's first truly global corporation,
has a significant presence in South East Asia, Africa, North America,
Australia and China. The Group is present in Thailand, Indonesia,
Malaysia and Philippines in the Asian sub-continent, Egypt in Africa,
Canada in North America and has recently forayed into China and
Australia.
Country
Thailand

Company
Thai Rayon
Indo Thai Synthetics
Century Textiles
Thai Acrylic Fibre
Thai Carbon Black
Thai Polyphosphates

Products / services
viscose staple fibre (VSF)
spun and fancy yarns
fabrics
acrylic fibre
carbon black
sodium phosphates, speciality
phosphates
Thai Epoxy
epoxy resins
Thai Peroxide
hydrogen peroxide
Thai Sulphites
sodium sulphite, sodium
metasulphite
Thai Organic Chemicals caustic soda, chlorine,
epichlorohydrin

Philippines

Indo Phil Textile Mills

Indo Phil Cotton Mills
Indo Phil Acrylic Mfg.
Corp.

yarns
yarns
yarns

Indonesia

PT Indo Bharat Rayon

PT Elegant Textile
Industry
PT Indo Liberty Textiles
PT Sunrise Bumi
Textiles
PT Indo Raya Kimia

viscose staple fibre (VSF)

yarns

Malaysia

yarns
yarns
carbon disulfide

Pan Century Edible Oils refined palm oil, olein, palm stearin

: worldwide
: manufacturing
operations of the
Aditya Birla Group
: map of manufacturing
: operations in India
: profile of the group
:
: business sectors
:
: Indian companies
:
: joint ventures
:
: group strategy
:

Pan Century
Oleochemicals

fatty acids, glycerine

Alexandria Carbon
Black Company S.A.E
Alexandria Fiber
Company S.A.E

carbon black

Canada

AV Cell Inc.

softwood pulp (for VSF

manufacture)

Australia

Birla Minerals Pty. Ltd

Mount Gordon Copper
Mine

copper
copper

China

Liaoning Birla Carbon

Co. Ltd

carbon black

Egypt

acrylic fibre

OUR CORPORATE LOGO. A BRAND NEW JOURNEY: A

NEW MARK FOR NEW MILESTONES
A major step that our iconic Group has taken under the stewardship of
our Chairman, Mr. Kumar Mangalam Birla, is to introduce a brand new
avatar of our Aditya Birla logo. To set the context, one thought it
worthwhile to bring you excerpts from our Chairman's address to all of us
120,000 colleagues globally, given that the new mark is reflective of
his vision, first and foremost, and from there it plays down the
organization.
"Our new mark, for new milestones - It's all about us, our glorious past,
our unmatchable legacy, our ongoing success and our exciting journey
into the future. Our Aditya Birla logo in its brand new avatar that
crystalizes our fascinating story of change and transformation. We have
changed and how. What we were two decades ago when we launched
our first Aditya Birla logo and what we are today, is phenomenal. These
20 years have seen us evolve and scale new heights. It has been truly a
transformative journey. We have grown
FROM
FROM
FROM
FROM
FROM
FROM

US $2 BILLION TO $41 BILLION

8 COUNTRIES TO 36 COUNTRIES
60,000 TO 120,000 COLLEAGUES
8 NATIONALITIES TO 42 NATIONALITIES
AN AVERAGE AGE OF 56 YEARS TO 36 YEARS
0.4% WOMEN IN THE MANAGERIAL CADRE TO 14% TODAY

In essence, we are a much more dynamic, vibrant, youthful Group across

five continents. In keeping with this change, I felt the need to refresh our
earlier logo. Contemporising it made sense. It has served its time and

helped build our Group identity and lent heft to our Group's business
identity.
Our new corporate mark is a fine blend of continuity and change. So it
admirably captures our legacy and moves on with modernity.
Our energy derives from the sun, termed Aditya in our mythology, and
so closely linked with the name of our legendary leader and my father,
Aditya Vikram Birla. His persona evoked all that is positive in business
and
in
life"
Mr. Kumar Mangalam Birla, Chairman.
The name Aditya Birla exemplifies integrity, quality, performance,
perfection and above all character. Our logo is the symbolic reflection of
these traits. It is the cornerstone of our Corporate Identity. It helps us
leverage the unique Aditya Birla brand and endows us with a distinctive
visual image.
On the imagery and the nuances of the new mark: The bright colourful
sun at the base forms its solid foundation in a bolder and more forceful
global version. The crisscrossing sunbeams connote the vibrant internal
and external movement of energy. Like a prism, it refracts the multidimensional facets of our Group. A deep sense of simplicity, solidity,
permanence. Vim and vigour. Hope. Our timeless values. Our boundless
optimism. And all these culminate in the dramatic ascension of our
Group, rising in perpetuity, reaching higher peaks.
To sum up, our new mark embeds a sense of pride, unity and
belongingness in all of us. In our Chairman's words again: "I look upon it
as our best calling card as we move onto a brave new horizon, big on
growth, based on strong fundamentals, and as OneABG family".
- Dr. Pragnya Ram, as the Chief Custodian of the Aditya Birla logo

HERITAGE
Mr. Aditya Vikram Birla, the Group's visionary leader set up India's
first truly global multinational
The roots of the Aditya Birla Group date back to the 19th century in the
picturesque town of Pilani set amidst the Rajasthan desert. It was here that
Seth Shiv Narayan Birla started trading in cotton, laying the foundation for
the House of Birla.

Growing with Indias global ambitions

A special section on Mr. Aditya Vikram Birla.
His speeches
Commemorative stamp released in his honour
Contributing to the community

Through India's arduous times of the 1850s, the Birla business expanded
rapidly. In the early part of the 20th century, the Group's founding father, Mr.
Ghanshyamdas Birla, set up industries in critical sectors such as textiles and
fibre, aluminium, cement, and chemicals. As a close confidant of Mahatma
Gandhi, he played an active role in the Indian freedom struggle. He
represented India at the first and second round-table conferences in London,
along with Gandhiji. It was at Birla House in Delhi that the luminaries of the
Indian freedom struggle often met to plot the downfall of the British Raj.
Mr. Ghanshyamdas Birla found no contradiction in pursuing business goals
with the dedication of a saint, emerging as one of the foremost industrialists
of pre-independence India. The principles by which he lived were soaked up
by his grandson, Mr. Aditya Vikram Birla, the Group's legendary leader.

Mr. Aditya Vikram Birla Putting India on the world map

A formidable force in Indian industry, Mr. Aditya Birla dared to dream of
setting up a global business empire at the age of 24. He was the first to put
Indian business on the world map, as far back as 1969, long before
globalisation became a buzzword in India.
In the then vibrant and free market South East Asian countries, he ventured
to set up world-class production bases. He had foreseen the winds of change
and staked the future of his business on a competitive, free market driven
economic order. He put Indian business on the globe, 22 years before
economic liberalisation was formally introduced by the former Prime Minister,
Mr. Narasimha Rao, and the former Union Finance Minister, Dr. Manmohan
Singh. He set up 19 companies outside India, in Thailand, Malaysia,
Indonesia, the Philippines and Egypt.
Interestingly, for Mr. Aditya Birla, globalisation meant more than just
geographic reach. He believed that a business could be global even while
being based in India. Therefore, back in his home-territory, he drove singlemindedly to put together the building blocks to make our Indian business a
global force.
Under his stewardship, his companies rose to be the world's largest producer
of viscose staple fibre, the largest refiner of palm oil, the third-largest
producer of insulators and the sixth-largest producer of carbon black. In India,
they attained the status of the largest single producer of viscose filament
yarn, apart from being a producer of cement, grey cement, and rayon grade
pulp. The Group is also the largest producer of aluminium in the private
sector, the lowest first-cost producers in the world and the only producer of
linen in the textile industry in India.
At the time of his untimely demise in 1995, the Group's revenues had crossed
Rs.8,000 crore globally, with assets of over Rs.9,000 crore, comprising 55
benchmark quality plants, an employee strength of 75,000 and a shareholder
community of 600,000.
Most importantly, his companies earned the respect and admiration of the
people, as one of India's finest business houses, and the first Indian
international Group globally. Through this outstanding record of enterprise, he
helped create enormous wealth for the nation, and respect for Indian
entrepreneurship in South East Asia. In his time, his success was unmatched
by any other industrialist in India.

That India attains respectable rank among the developed nations was a
dream he forever cherished. He was proud of India and took equal pride in
being an Indian

COMPANIES
A US $41 billion corporation, the Aditya Birla Group is in the League of
Fortune 500. It is anchored by an extraordinary force of over 120,000
employees, belonging to 42 different nationalities.
Select Group Companies

Select Group Companies

Search by key

ABOF.COM - ALL ABOUT FASHION

Read More

SECTOR

E-commerce
PRODUCT

apparel, footwear and accessories

BRANDS

abof
ADITYA BIRLA CAPITAL ADVISORS PRIVATE LIMITED
ADITYA BIRLA CHEMICALS (THAILAND) LIMITED
ADITYA BIRLA FASHION AND RETAIL LIMITED
ADITYA BIRLA FINANCE LIMITED
ADITYA BIRLA FINANCIAL SERVICES GROUP
ADITYA BIRLA GRASUN CHEMICALS (FANGCHENGGANG) LIMITED

ADITYA BIRLA GROUP POWER PROJECTS

ADITYA BIRLA INSURANCE BROKERS
ADITYA BIRLA MONEY
ADITYA BIRLA NUVO
ADITYA BIRLA RETAIL LIMITED
ADITYA BIRLA SCIENCE AND TECHNOLOGY COMPANY PRIVATE LIMITED
ALEXANDRIA CARBON BLACK (BIRLA CARBON)
AV GROUP NB INC
BIRLA JINGWEI FIBRES COMPANY LIMITED
BIRLA LAO PULP AND PLANTATIONS COMPANY LIMITED
BIRLA SUN LIFE ASSET MANAGEMENT
BIRLA SUN LIFE INSURANCE COMPANY
CAMEROON ALUMINA LIMITED
COLUMBIAN CHEMICALS COMPANY (BIRLA CARBON)
DAHEJ HARBOUR & INFRASTRUCTURE LIMITED
DOMSJ FABRIKER
ESSEL MINING AND INDUSTRIES LIMITED
GRASIM BHIWANI TEXTILES LIMITED
GRASIM INDUSTRIES LIMITED
HINDALCO INDUSTRIES LIMITED
HINDALCO-ALMEX AEROSPACE LIMITED
IDEA CELLULAR LIMITED
INDO PHIL COTTON MILLS
INDO PHIL TEXTILE MILLS
INDO THAI SYNTHETICS
LIAONING BIRLA CARBON COMPANY LIMITED (BIRLA CARBON)
MAHAN COAL LIMITED
NOVELIS INC.
PAN CENTURY SURFACTANTS INC.

PT ELEGANT TEXTILE INDUSTRY

PT INDO BHARAT RAYON
PT INDO LIBERTY TEXTILES
PT INDO RAYA KIMIA
PT SUNRISE BUMI TEXTILES
SKI CARBON BLACK (INDIA) PRIVATE LIMITED (BIRLA CARBON)
SWISS SINGAPORE OVERSEAS ENTERPRISES PTE LIMITED
TANFAC INDUSTRIES LIMITED
TERRACE BAY PULP MILL
THAI ACRYLIC FIBRE
THAI CARBON BLACK (BIRLA CARBON)
THAI PEROXIDE COMPANY LIMITED
THAI RAYON
ULTRATECH CEMENT LANKA (PVT.) LTD.
ULTRATECH CEMENT LIMITED
ULTRATECH SUBSIDIARIES
UTKAL ALUMINA INTERNATIONAL LIMITED

SECTORS
-Select Sector-

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AGRI-BUSINESS
CARBON BLACK

-Select Sector-

CEMENT GREY AND WHITE

CHEMICALS
E-COMMERCE
FERRO CHEM
FINANCIAL SERVICES
INSULATORS
MINING
NON-FERROUS METALS
RETAIL
TELECOMMUNICATIONS
TEXTILE (PULP, FIBRE, YARN, FABRIC, APPAREL)
TRADING SOLUTIONS
WIND POWER

OVERVIEW
Making a difference

Before
Corporate
Social
Responsibility (CSR) found a place in corporate lexicon, it was already
textured into our Group's value systems. As early as the 1940s, our founding
father Shri G. D. Birla espoused the trusteeship concept of management.
Simply stated, this entails that the wealth that one generates and holds, is to
be held as in a trust for our multiple stakeholders. With regard to CSR, this
means investing part of our profits beyond business, for the larger good of
society.
While carrying forward this philosophy, our legendary leader, Mr. Aditya Birla,
weaved in the concept of 'sustainable livelihood', which transcended cheque
book philanthropy. In his view, it was unwise to keep on giving endlessly.
Instead, he felt that channelising resources to ensure that people have the
wherewithal to make both ends meet would be more productive.
He would say, "Give a hungry man fish for a day, he will eat it and the next
day, he would be hungry again. Instead, if you taught him how to fish, he
would be able to feed himself and his family for a lifetime."
Taking these practices forward, our chairman Mr. Kumar Mangalam Birla,
institutionalised the concept of triple bottom line accountability represented
by economic success. Our community work is a way of telling the people
among whom we operate that We Care.

Our strategy

Our projects are carried out

under the aegis of the "Aditya Birla Centre for Community Initiatives and
Rural Development", led by Mrs. Rajashree Birla. The Centre provides the
strategic direction, and the thrust areas for our work ensuring performance
management
as
well.
Our focus is on the all-round development of the communities around our
plants located mostly in distant rural areas and tribal belts. All our Group
companies Grasim, Hindalco, Aditya Birla Nuvo and UltraTech have Rural
Development
Cells,
which
are
the
implementation
bodies.
Our partners in development are government bodies, district authorities,
village panchayats and the end beneficiaries the villagers. The
Government has, in their 5-year plans, special funds earmarked for human
development and we recourse to many of these.
At the same time, we network and collaborate with like-minded bilateral and
unilateral agencies to share ideas, draw from each other's experiences, and
ensure that efforts are not duplicated. At another level, this provides a
platform for advocacy.

Project identification
mechanism
All projects are planned in a participatory manner, in consultation with the
community, literally sitting with them, and gauging their basic needs. We
take recourse to "participatory rural appraisal", which is a mapping process.
Subsequently, based on a consensus and in discussion with the village
panchayats, we prioritise requirements. And thus a project is born.
Implementation is the responsibility of the community and our team, as is the
monitoring of milestones and the other aspects. Monitoring entails physical
verification of the progress and the actual output of the project.
Village meetings are held periodically to elicit feedback on the benefits of our
community programmes and the areas where these need to be beefed up.
We try and ensure that while in the short term we have to do enormous handholding, the projects become sustainable by the beneficiaries over the long
haul. Once this stage is reached, we withdraw. In this way we do not build a
culture of dependence, instead we make the villagers self-reliant.

Model
villages
One of our unique initiatives is to develop model villages, so each of our
major companies is working towards the total transformation of a number of
villages in proximity to our plants. Making of a model village entails ensuring
self-reliance in all aspects viz., education, health care and family welfare,
infrastructure, agriculture and watershed management, and working towards
sustainable livelihood patterns. Fundamentally, ensuring that their
development reaches a stage wherein village committees take over the
complete
responsibility
and
our
teams
become
dispensable.
Our

project

operations

The
geographic
reach,
annual
spends
The footprint of our community work straddles 5,000 villages globally. We
reach out to 7.5 million people annually. Over 60 per cent of these live below
the poverty line and belong to scheduled castes and tribes.
The Group spends in excess of Rs.250 crore annually, inclusive of the running
of 18 hospitals and 42 schools. The Group transcends the conventional
barriers of business and reaches out to the marginalised as a matter of duty
and to bring in a more equitable society.
Our focus areas
Our rural development activities span five key areas and our single-minded
goal here is to help build model villages that can stand on their own feet. Our
focus areas are healthcare, education, sustainable livelihood, infrastructure
and espousing social causes.

Education
Formal and non-formal education, adult education

Scholarships for girls, merit scholarships and technical education for boys
Distance education
Girl child education
Digital literacy / computer education

Health care and family welfare

Pulse polio programme
Health care centres and hospitals
Mobile clinics doctors' visits
General and multispeciality medical camps, cleft lips
Reproductive and child health care, supplementary nutrition / mid-day meal
projects
Safe drinking water, sanitation household toilets, community hospitals
HIV / AIDS, cancer, TB awareness and prevention camps
Blood donation
Responsible parenting

Social causes
Widow re-marriage / dowry-less mass marriages
Social security (insurance)
Culture and sports
Women empowerment

Infrastructure development
Community centres
Schools in villages
Roads
Homes for the homeless
Rural electrification
Irrigation and water storage structures

Sustainable livelihood
Self-help groups (microfinance for women and farmers)
Integrated agriculture development
Integrated livestock development
Watershed management
Microenterprise development
Skill development / vocational training through Aditya Birla Technology Park
for integrated
training programme and VT centres at most of our plants in collaboration with ITIs

Our partners
WHO, Australia India Council, Bill and Melinda Gates Foundation, Habitat for
Humanity, CII, European Union (EU), British Council, City& Guilds (UK), Global
Compact Network, International Rotary Club, NSDC, FICCI, NABARD, NACO,
CARE, IGNOU, Aide et Action, SEWA, BAIF, MYRADA, Basix, CARD, Art of Living
Foundation, Smile Foundation, Maya Foundation, Childline India Foundation,
local NGOs, District Development Offices, Central and State governments.

CORPORATE SOCIAL RESPONSIBILITY POLICY

For us in the Aditya Birla Group, reaching out to underserved communities is
part of our DNA. We believe in the trusteeship concept. This entails
transcending business interests and grappling with the "quality of life"
challenges that underserved communities face, and working towards making
a meaningful difference to them.
Our vision is "to actively contribute to the social and economic
development of the communities in which we operate. In so doing build a
better, sustainable way of life for the weaker sections of society and raise the
country's human development index". (Mrs. Rajashree Birla, Chairperson,
Aditya Birla Centre for Community Initiatives and Rural Development).
Implementation process: Identification of projects
All projects are identified in a participatory manner, in consultation with the
community, literally sitting with them and gauging their basic needs. We
recourse to the participatory rural appraisal mapping process. Subsequently,
based on a consensus and in discussion with the village panchayats, and
other influentials, projects are prioritised.
Arising from this the focus areas that have emerged are Education, Health
care, Sustainable livelihood, Infrastructure development, and espousing
social causes. All of our community projects are carried out under the aegis of
The Aditya Birla Centre for Community Initiatives and Rural Development

In Education, our endeavour is to spark the desire for learning and

knowledge at everystage through
Formal schools
Balwadis for elementary education
Quality primary education
Aditya Bal Vidya Mandirs
Girl child education
Adult education programmes

In Health care our goal is to render quality health care facilities to

people living in the villages and elsewhere through our Hospitals
Primary health care centres
Mother and Child care projects
Immunisation programmes with a thrust on polio eradication
Health care for visually impaired, and physically challenged
Preventive health through awareness programmes.

In Sustainable Livelihood our programmes aim at providing

livelihood in a locally appropriate and environmentally sustainable
manner through
Formation of Self Help
Groups for women empowerment
Vocational training through Aditya Birla Rural Technology Parks
Agriculture development and better farmer focus Watershed development
Partnership with Industrial Training Institutes.

In Infrastructure Development we endeavour to set up essential

services that form the foundation of sustainable development
through
Basic infrastructure facilities
Housing facilities
Safe drinking water
Sanitation & hygiene
Renewable sources of energy.

To bring about Social Change we advocate and support

Dowryless marriage
Widow remarriage
Awareness programmes on anti social issues
De-addiction campaigns and programmes
Espousing basic moral values

Activities, setting measurable targets with timeframes and

performance management.
Prior to the commencement of projects, we carry out a baseline study of the
villages. The study encompasses various parameters such as health
indicators, literacy levels, sustainable livelihood processes, population data
below the poverty line and above the poverty line, state of infrastructure ,
among others. From the data generated, a 1- year plan and a 5-year rolling
plan are developed for the holistic and integrated development of the
marginalised. These plans are presented at the Annual Planning and
Budgeting meet. All projects are assessed under the agreed strategy, and are
monitored every quarter, measured against targets and budgets. Wherever
necessary, midcourse corrections are affected.
Organisational mechanism and responsibilities
The Aditya Birla Centre for Community Initiatives and Rural Development
provides the vision under the leadership of its Chairperson, Mrs. Rajashree
Birla. This vision underlines all CSR activities. Every Manufacturing Unit has a
CSR Cell. Every Company has a CSR Head, who reports to the Dr. Pragnya
Ram, Group Executive President (Communications & CSR) at the Centre. At
the Company, the Business Director takes on the role of the mentor, while t

he onus for the successful and time bound implementation of the projects is
on the various Unit Presidents and CSR teams. To measure the impact of the
work done, a social satisfaction survey / audit is carried out by an external
agency.
Partnerships
Collaborative partnerships are formed with the Government, the District
Authorities, the village panchayats, NGOs and other like-minded
stakeholders. This helps widen the Company's reach and leverage upon the
collective expertise, wisdom and experience that these partnerships bring to
the table.
In collaboration with FICCI, we have set up Aditya Birla CSR Centre for
Excellence to make CSR an integral part of corporate culture.
The Company engages with well established and recognised programmes and
national platforms such as the CII, FICCI, ASSOCHAM to name a few, given
their commitment to inclusive growth.
Budgets
A specific budget is allocated for CSR activities. This budget is project driven.
Information dissemination
The Company's engagement in this domain is disseminated on its website,
annual reports, its house journals and through the media.
Management Commitment
Our Board of Directors, our Management and all of our employees subscribe
to the philosophy of compassionate care. We believe and act on an ethos of
generosity and compassion, characterised by a willingness to build a society
that works for everyone. This is the cornerstone of our CSR policy.
Our Corporate Social Responsibility policy conforms to the Corporate Social
Responsibility Voluntary Guidelines spelt out by the Ministry of Corporate
Affairs, Government of India in collaboration with FICCI (2009).

A MARQUEE OF EXCELLENCE

The name "Aditya Birla" evokes all that is positive in business and in life. It
typifies integrity, quality, performance, perfection, and above all, character.
Our corporate logo, 'The Rising Sun', symbolises these traits. ('Aditya' is the
Sanskrit word for sun).
The logo consists of an inner circle, symbolising the internal universe of the
Aditya Birla Group, an outer circle, symbolising the external universe, and a
dynamic meeting of rays converging and diverging between the two.
Our Group anthem Aditya Vandana, our Group's corporate anthem is a sequel
to our corporate logo. The beautiful Sanskrit hymn extols the greatness of the
sun and its never-ending journey towards excellence.

Future Group
From Wikipedia, the free encyclopedia

Future Group

Type

Private

Industry

retailing, insurance, logistics,media

Founder

Kishore Biyani (CEO)

Headquart

Mumbai, Maharashtra, India

ers

Products

Integrated foods and otherFMCGs

Services

Supermarkets, hypermarkets, discount

stores, insurance, logistics, media

Net

200.6018 billion(US$3.0 billion) as of

income

March 2013

[1]

Number of

35,000[2]

employees

Divisions

Future Retail Ltd.(BSE: 523574,NSE: FRL),

Future Lifestyle Fashion Ltd., Future
Consumer Enterprise Ltd., Future
Innoversity Ltd., Future Supply Chains Ltd.,
Future Brands Ltd., Future Capital Holdings
Ltd.

Website

www.futuregroup.inwww.futurebazaar.com

Future Group is an Indian private conglomerate, headquartered in Mumbai. The company is

known for having a significant prominence in Indian retail and fashion sectors, with popular
supermarket chains like Big Bazaar and Food Bazaar, lifestyle stores like Brand Factory, Central
etc. and also for having notable presence in integrated foods andFMCG manufacturing
sectors. Future Retail (initially Pantaloons Retail India Ltd (PRIL)) and Future Lifestyle
Fashions, two operating companies of Future Group, are among the top retail companies listed
in BSE with respect to assets,[3] and in NSE with respect to market capitalization.[4]
On May 2012, Future Group announced 50.1% stake sale of its fashion
chain Pantaloons to Aditya Birla Group in order to reduce its debt of around 80
billion (US$1.2 billion).[5][6] To do so, Pantaloons fashion segment was demerged from Pantaloons
Retail India Ltd; the latter was then merged to another subsidiaryFuture Value Retail Ltdand
rechristenedFuture Retail Ltd.[7]

Abof
From Wikipedia, the free encyclopedia

Abof

Type

Private

Industry

Apparel

Founded

October 2015

Headquart

Mumbai, India

ers
Area

India

served
Key

Prashant Gupta (President, CEO),[1][2] Kumar

people

Mangalam Birla (Chairman)[3]

Products

Clothing, footwear, accessories

Website

http://www.abof.com/

Abof (stylized as abof) is an Indian online fashion retailer headquartered in Mumbai. The
company was founded in October 2015, and is privately held by Aditya Birla Group.[4][5][6][7] Abof
sells products from the parent Aditya Birla Group brands including Louis Philippe, Van Heusen,
Allen Solly, Peter England, Pantaloons and People, along with the external brands.[8][9][10] The
company sells apparel, footwear and accessories only for the 18-35 age cohort, and does not
have kids section.[11][12][13][14] Abof is an acronym for all about fashion.[15]

Partnerships[edit]
In November 2015, Abof partnered with the UK-based virtual fitting room technology startup
Metail that allows internet shoppers to create a 3D model of themselves which can be used to
measure garments against the body shapes.[16][17]Abof has partnered with US-based CamFind's to
use CloudSight API for visual product search and, Oracle for cloud CX solutions. It has also
partnered with IBM, Cognizant, Razorfish for other technology solutions.[18][19][20] The company
works with logistic companies GoJavas and Delhivery for product delivery.[21]

Aditya Birla Group

From Wikipedia, the free encyclopedia

Aditya Birla Group

Type

Private

Industry

Conglomerate

Founded

1857; 159 years ago[1]

Founder

Seth Shiv Narayan Birla

Headquarters

Mumbai, Maharashtra, India

Area served

Worldwide

Key people

Kumar Mangalam
Birla(Chairman)

Products

Agribusiness
Carbon black
Cement
Chemicals
E-commerce
Ferro chem
Financial services
Mining
Retail
Telecommunications
Textile
Wind power
Trading solutions

Revenue
Number of

US$41 billion (2015)[2]

120,000 (2015)[3]

employees

Subsidiaries

List of subsidiaries

Website

www.adityabirla.com

The Aditya Birla Group is an Indian multinational conglomerate named after Aditya Vikram
Birla, headquartered in the Aditya Birla Centre in Worli, Mumbai, India.[4][5] It operates in 40
countries with more than 120,000 employees worldwide. [6] The group was founded by Seth Shiv
Narayan Birla in 1857. The group interests in sectors such as viscose staple fibre, metals,
cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals,
fertilisers, insulators, financial services, telecom (third largest in India), BPO and IT services.

The group had a revenue of approximately US$41 billion in year 2015. [2][7] It is the third-largest
Indian private sector conglomerate behind Tata Group with revenue of just over US$100 billion
and RIL with revenue of US$74 billion.

Aditya Birla Group of Companies[edit]

Pantaloons Fashion & Retail)

Aditya Birla Insurance Brokers

Aditya Birla Capital Advisors Private Limited

Aditya Birla Minerals

Aditya Birla Nuvo Limited

Aditya Birla Retail

Aditya Birla Science and Technology Company Limited

Alexandria Carbon Black Company SAE

Alexandria Fibre Company SAE

Birla Jingwei Fibres Company Limited

Birla Laos Pulp and Plantations Company Limited

Dahej Harbour & Infrastructure Limited

Hindalco Industries

Pantaloons Fashion & Retail

From Wikipedia, the free encyclopedia

Pantaloons Fashion & Retail Ltd.

Type

Public

Traded as

BSE: 535755
NSE: PFRL

Industry

Retail

Founded

1997

Headquarters

Mumbai, Maharashtra, India

Number of

86

locations
Area served

India

Key people

Pranab Barua (Managing Director)

Shital Mehta (CEO)
S. Visvanathan (CFO)
Suraj Bahirwani (COO)

Products

Revenue

Department Stores
1,285 crore(US$190 million) (FY
12 - 13)

Number of

5300

employees

Parent

Aditya Birla Group

Website

pantaloons.com

Pantaloons Fashion & Retail Limited is an Indian premium clothing retail chain. The first
Pantaloons store was launched in Gariahat, Kolkata in 1997. As of November 2013, there are 76
Pantaloons stores in 44 cities.[1] Pantaloons was previously controlled by the Future Group, but

has now been taken over by Aditya Birla Nuvo Limited (ABNL).[2][3][4]According to the Brand Trust
Report 2014, a study conducted by Trust Research Advisory, Pantaloons featured among 100
most trusted brands in India.[5]
Contents
[hide]

1Store

2Loyalty programme

3Products

4References

5External links

Store[edit]
With a chain of 130 fashion stores across 40 cities and towns, Pantaloons is constantly
extending its footprint into the rest of modern India. It spans a retail space of 1.7 million square
feet which is amongst the largest in India.

Loyalty programme[edit]
The Pantaloons Greencard,[6] which is a unique loyalty programme, has been designed
exclusively for Pantaloons' customers to enhance customer experience. Presently offered to over
4 million members, the programme entitles members to discounts in terms of points and special
privileges at all Pantaloons stores.
The card has four tiers depending on the year's shopping. As a customer shops, the card
upgrades with increasing privileges and discounts in form of Points.
The benefits covered under Greencard include discounts, Payback points, complimentary home
drop of altered garments, relaxed exchange policy, exclusive sale preview, exclusive billing
counters and assisted shopping among others.

Products[edit]
Pantaloons retails approximately 200 brands[7] which comprises a mix of private labels, licensed
brands and more in apparel and accessories. Pantaloons offers a wide range of exclusive brands
that cater to different occasions for men, women and kids. These include Ajile, Chalk, Akkriti,
Trishaa, Rangmanch, candies, Honey, Annabelle, Richard Parker, SF Jeans, Bare Denim, Bare
Leisure and JM Sports etc.