Ansoffs Matrix - (Business Growth Model)

Application Growth of global caf

Points:

Existing business growth

Business opportunities in nearby locations
Knowing my specialised service better and strategize accordingly
Tie ups with similar colleges
Digital strategy online presence
Increased timings

-------------------------------------------------------------Structuring the ideas is essential

2 quadrants ----- Geography (Segment of Customers) & Product
-------------------------------------------------------------Why Orgs dont go to new markets very often:
Benefit realisation
Uncertain Demand
Have I Saturated my market yet?
Regulatory Constraints
No practical resources (Capital, Human resources etc.)
Reasons for going to new product:
not necessarily every new products hits
2 routes of growing business newer lucrative products of new markets.
Creating new need Value add in product Eg. Moisturiser with sunscreen
Indulger Explorer
Ind - Remains with whats in hand
Exp Explores new opportunities (AT&T acquiring Time warner 64 Bn $)
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BCG Matrix (Investment Decisions portfolio Analysis)

------------------------------------------------------------------------------------------------------------------------------------Assessing opportunities to allocate resources

How to identify Investment strategy to realise better benefits
Broad Qns: Where and how(Micro Strategy must be done to know how much)
much to invest?
Existing Product Line: Sweet(Dogs), Beverage (Star), Lunch box (Core
Competency Cash Cow) and chats & Snacks (Question Mark - Uncertain)
2 Ways Knowing which product produces revenue and where to invest more to
getter better benefits
(Core business is Cash cow) (Star Invest and Grow) (Something which are
decaying - Dogs) (Uncertain products Question marks)
For assuming what is high and low of Market share and growth rate go for bench
marking
Family can also be applied New-born (?), Child(Star), Adult (Cash cow) and
grandparents(Dogs)
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Differentiation VS Cost Leader &

Blue ocean Strategy

Intelligent via media (Extremely difficult)

Assortments/ Differentiation costs a company obvious to price more
Strategy canvas
Price Vs Dimensions of Features (Comparison Chart with different players)
Taking Demand to a uncompleted market is called blue ocean strategy
Blue ocean Vs Red Ocean
Blue ocean Un Competed market
Red Ocean Full competition
Trader Joes Case
Strategic Cost Cut and Strategic Invest
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Five Forces Model (To analyse Profitability Potential)
Threat of new entrants
Bargaining power of Buyers Wallmart effect
Bargaining power of Supplier - Intel Effect
Threat of Substitute Car owning Vs Uber

Rivalry amongst Existing Competitors How many players already

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Product Life Cycle (Tracing Sales and Profit Over Lifetime)
Objective is to have different phases for different products
Stages:
Product Development R&D , Mkt Research (Pre Revenue Phase)
Intro- have a time check
Growth Milk as much as possible
Maturity Feature adds
Decline- Delay the rate of decline
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Value Chain analysis
Vertical Value chain highly integrated (Reverse and fwd. Integration)