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Hanukkah
Christmas Day
Kwanzaa
Omisoka
Boxing Day
Bodhi Day
2 Key words
Match the key words with the definitions below. Then, find them in the article to read them in context. The
paragraph numbers are given to help you.
bouncing
bumper
cover
cuddly
festive
virtual reality
sentimental
set
shot
tearjerking
teasers
tie-up
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12. images and sounds produced by a computer that make you feel as if you are in a real three-dimensional space
________________________ (para 16)
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6. Randy Crawford
2. Bridget
7. Biff
3. John Lewis
8. Monty
9. Dougal Wilson
5. Craig Inglis
10. Sainsburys
4 Comprehension check
Answer these questions about the article with as much information as possible.
1. Who are the stars of John Lewiss 2016 Christmas advertisement?
2. How much did the ad cost to make?
3. On average, by how much have John Lewiss Christmas sales increased since they started making their
popular ads?
4. How does the 2016 ad support a charity?
5. What does Craig Inglis say about 2016 and what does he mean by this?
6. What effect does he hope the ad will have on people?
5 Webquest
a. Find and watch John Lewis Christmas adverts from the years 2012 to 2016. In which years ad can
you see
1. two snowmen?
2. animated foxes?
3. a bear and a hare?
4. a man on the moon?
5. Monty the penguin?
b. What message does each advertisement try to send?
c. In your opinion, which ad is
the most tearjerking?
the most creative?
the funniest?
the cutest?
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Does the 2016 John Lewis advert express or show any of the things you wrote?
What holidays and festivals do you celebrate in December? Who do you celebrate them with?
When do you start planning, preparing and shopping for these holidays and festivals?
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6 Discussion
3 Who is that?
1.
2.
3.
4.
2 Key words
1. tearjerking
2. bouncing
3. bumper
4. festive
5. cover
6. sentimental
7. cuddly
8. shot
9. set
10. teasers
11. tie-up
12. virtual reality
4 Comprehension check
1. a boxer dog named Buster, a six-year-old girl, two
animated foxes, a hedgehog and a badger
2. 1 million
3. 16%
4. John Lewis is selling cuddly toy versions of the
animals in the ads. Ten per cent of the sales of
these will go to the Wildlife Trusts. John Lewis also
hopes that the campaign will encourage children to
discover a love of British wildlife.
5. He said that it has been quite a year. By this,
he means that many bad or difficult things have
happened in 2016.
6. He hopes it will make them smile and bring a sense
of fun and magic, reminding them what it feels like
to give the perfect gift at Christmas.
5 Webquest
1.
2.
3.
4.
5.
2012
2016
2013
2015
2014
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