OBJECTIVES OF STUDY

Banking and finance can be called as the nerves of any economic system as they accelerate the
process of economic development through canalization of adequate finance. It is hard to
anticipate development of efficient banking services in the country. No doubt financial
institutions play so important in economic development but at the some time economic
development determines the growth and development of banking institutions the role of various
kind of banking institution. In economic development need not be emphasized.

Main objective of the study is to Whole Sale Banking Operations In Axis Bank Some of the
major objectives of the study include the determination of the following:
To Draw out with conclusions and suggestion based on the analysis and the interpretation of
data.
To Consumer preference about various products and services.
To Consumer awareness about the products and services provided by the axis bank.
To Customers perception towards private Banking and their expectations from private banks.
To Customer satisfaction with the service provided by the bank.

7.1 BIBLIOGRAPHY

BOOKS.
1. KOTLER PHILIP , KEVIN KELLER (2009), MARKETING MANAGEMENT
2. SAXENA RAJAN, MARKETING MANAGEMENT , THE MCGRAW HILL COMPANY
3.BERMAN BERRY AND JOEL R EVAINS (OCT -117) RETAIN MANAGEMENT: RETAIL
MANAGEMENT :A STRATERGIC APPROACH 8TH EDITION ENGLEWOOD CLIFFS

WEBSITES

WWW.AXISBANK.COM
WWW.ECONOMITIMES.COM
WWW.RBI.ORG
WWW.HDFCBANK.COM
WWW.ICICIBANK.COM

Q.1 Which are group do you belong (AGE WISE)?

S. No.

Age Group

No. of Respondents

Less than 25

25 to 40

18

40 to 55

10

Above 55

20
18
16
14
12
10
8
6
4
2
0
Less than 25

25 to 40

40 to 55

Above 55

Less than 25
25 to 40
40 to 55
Above 55

Q.2
occupation?
S. No.

Age Group

No. of Respondents

Service

18

Business

10

Student

Others

20
18
16
14
12
10
8
6
4
2
0
Service

Business

Student

Others

what is your

Service
Business
Student
Others

Q.3

Please specify your annual income?

S. No.

Age Group

No. of Respondents

Less than 1 lakh

1 to 2 lakh

2 to 3 lakh

3 to 4 lakh

More than 4 lakh

10

12
10
8
6
4
2
0

Less than 1 lakh

1 to 2 lakh
2 to 3 lakh
3 to 4 lakh
More than 4 lakh

Q.4

what features/attributes, while opening an account do you expect from a bank?

S. No.

Age Group

No. of Respondents

Quick Services

16

Proper information

Working hours

Less Formalities

Variety of Product

18
16
14
12
10
8
6
4
2
0

Quick Services
Proper information
Working hours
Less Formalities
Variety of Product

Q.5

What kind of account do you have in Axis Bank?

S. No.

Age Group

No. of Respondents

Saving Account

18

Current Account

10

Fixed Deposits

NRL Account

Others

20
15
10
5
0

Saving Account
Current Account
Fixed Deposits
NRL Account
Others

Q.6

Who influenced to open an account in Axis Bank?

S. No.

Age Group

No. of Respondents

Friend and Relative

14

Advertisement

12

Bank Employees

10

Prospectus

16
14
12
10
8
6
4
2
0

Friend and Relative

Advertisement
Bank Employees
Prospectus

Q.7

Your remark on products of Axis Bank?

S. No.

Age Group

No. of Respondents

Excellent

12

Good

16

Average

10

Poor

18
16
14
12
10
8
6
4
2
0
Excellent

Good

Average

Poor

Excellent
Good
Average
Poor

8. In comparison to other bank how would you rate Axis Bank?

S. No.

Age Group

No. of Respondents

Excellent

Good

18

Average

10

Poor

Cant Say

20
18
16
14
12
10
8
6
4
2
0
Excellent

Good

Average

Poor

Cant Say

Excellent
Good
Average
Poor
Cant Say

Q.9

How long did your wait in queue?

S. No.

Age Group

No. of Respondents

0-5 Minute

24

5-10 Minute

12

More than 10 Minute

30
25
20
15
10
5
0
0-5 Minute

5-10 Minute

More than 10 Minute

0-5 Minute
5-10 Minute
More than 10 Minute