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Find new revenue models for your idea (B2B)

In case your idea improves your own business:

Start here!

Hell yeah!

Answer the questions from the perspective of

Hint >You might find gold at

a B2B startup selling to YOUR business.

Answer quickly! What comes to mind


first is the right answer. Here we go:
Will the majority of companies (users)
pay for your product?

the other side of this tunnel

Cool! You just


teleported

Yes!

yourself here!
They would be
devastated if

their user data


1. Loss/Aversion

was lost!

Does your product/service


remember previous use of a
user? (eg. database)

No!

Will users have to give their


(company) data in order to use
your product/service?

Yes!

Do you believe other companies


would have interest in targeting
your user base?

Not really...

companies to pay

one of the options. Go

Do you bring 2 parties in


contact with each other?

We do!
Will your business client be
less vulnerable to
unexpected situations?

17. Matchmaking
platform

Do you generate user-data


relevant for others?

reasons for

Will the customer of our


business client be in
touch with our solution?

companies to pay
Does your product lower the needs
for investments compared to the
current solution? (assets or people)

Are there any complementary


services/products to your offer
that your users expect?

2. Exclusivity/
Limited availlability

PS: you can stop

trusted partner

User data is

your journey once

you reach a question

one of our

that you answered

biggest assets!

No!

Nope!

you'll find more

15. Affiliate/
Referral

We'll suggest a

Does the value of your product


decrease if more competing
companies have access to it?
Yes

High chance that

Yes!

Remember: ads is only


and find some more!

find more reasons for

6. Certainty

Check!
14. Advertising

High chance that you'll

Riskless!

Do you dream of
making even more
money with this idea?

already

16. Data Resell

Would you ever offer these


complementary products/
services in your ecosystem?

Yes!

Yes,

Integrated
Solution

18. Marketplace

My product is all
they need!

7. Flexibility

Will your solution lower the


acquisition cost of new
customers for our client?

Yes!

Is it your goal to have


direct revenue from this
product/service?

3. Acquisition
convenience

Does the internal relationship


between your client and its
employees improve?

A real

time-saver!

Is the variable cost per


extra user non-existent
or negligible?

Harder, better,

Investments

faster, stronger!

are done,
so yes!

We do have extra

Will your product be more


convenient to our clients'
customers than current
solutions offered?

9. OPEX Saving

something else.

Of course

8. Vanity/
Reputation

Is your product/service lowering


the operational costs at your
clients' company? (eg. work hours)

could give us

11. Barter

Does the product/service


improve the image of your
business clients towards
their customer segment(s)?

10. Transparancy

Our customers

13. Pay-what-youwant

Let's check if you

can make even more

money with your idea

costs for each sale

Can you think of features that only


part of your user base would pay for?
I think so
5. Employee
satisfaction

Does your product improve


the working conditions at
your business client?

Didn't I say I don't

want them to pay?

They can do

Yes!

a teleportation! Find
the exit...

4. Clients (of clients)


satisfaction

what they are

trained for again!

Your journey requires

12. Freemium

Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.

Are employees working at your


business client able to focus
more on what they like to do?

Does your product/service also


have a positive impact on the
customer of your customer?

#Awesome! You have some


options that your users
might be willing to pay for.

Do you want the user to be able to


enjoy the product/service forever
once they pay?

Yes!

Ever played Monopoly?


Go back to start!

Would you like proof of


interest from your users
before you launch?

Damn right

about that!
24. Pre-sales

We will launch
Do you already
have at least 1
'value proposition'
suggestion?

What about these colours?

Will the user have the


exclusive right to use
this product?

anyway!

Do you want users to


pay every time they use
your product/service?

Sounds like
a hassle.

Do you think the user might


have trouble paying the entire
product at once?

Yes!
Nope!

No!
22. Pay-per-use

No, but we do

have a recurring

Free!
For the user.
Third party
pays the bills

cost in mind!

Value
Proposition
Pricing tactic

20. Subscription
(time related)

Do you have
fluctuating
supply and
demand?
21. Leasing

Grow up, pre-sales

are only the start...


Can one product
be shared amongst
different users?

Yes!

Could you introduce physical


consumables to be used
together with the product?
No!

Yes!

Nope!

27. Fractional
Ownership

Good
idea!

Yes!

26. Razor-blade

23. Dynamic pricing

19. Flat rate


(one-time-fee)

Can you sell


something extra
to the big
spenders in your
customer base?

25. Up-selling