Feasibility Study for "Te Amo Coffee

PAMANTASAN NG LUNGSOD NG MAYNILA
(University of the City of Manila)
Gen. Luna cor. Muralla St., Intramuros, Manila, Philippines
GRADUATE SCHOOL OF MANAGEMENT
(College of Business Management Graduate Programs)
Master of Business Administration (MBA)
Marketing Principles and Dyanmics
GMB 604
Feasibility Study :CafeumAromatico
Written Report
Submitted by:
Ablan, Joanna Marie C.

Aranza, Edmond
Hiso-an, Novelyn
Lagundino, Leo Mark
Submitted to:
Prof. Geraldine Reyes
January 21, 2017
Feasibility Study : Cafeum Aromatico Te Amo Coffee 2nd Term 2016-2017 Page 1
TABLE OF CONTENTS
I. DESCRIPTION OF THE BUSINESS.5-9
Company Name
Our Mission
Our Vision.
Our Values
Our Location.
Our Product.
Market Potential.
Highlight of the Product..
Introduction..
Customer Needs..
II. MARKETING ASPECT..10-24
Marketing Objective.
Product Description
Market Description
Market Segmentation
Target Market Profile..
Target Market
Consumer Purchase Behaviour
Market Strategy..........
Market Risks.
Risk Reduction
Safety Net.
Marketing Mix..
Product..
Price.
Competitive Pricing Strategy.
Place..
Promotion..
Below the line Advertising
People.
SWOT Analysis..
Proposed Distribution Channel..
III. ORGANIZATIONAL FEASIBLITY STUDY25-26
IV. TECHNICAL ASPECT.27-49
Product Concept..
Benefits of the Product
Production and Equipment Materials.
Furniture and Fixture.
Cost of Production Materials and Equipment.
Production flow chart..
Detailed production Description.
Product Cost
Quality and Safety Procedure..
Stall Design & Safety procedure.
Mall Floor Plan (Dine in Corporate Perspective..
Office Perspective (Corporate Perspective..
V. SOCIO ECONOMIC ASPECT OF THE STUDY .50-51
VI. FINANCIAL.52-59
Financial Objectives.
Financial Assumption
VII. ATTACHMENT60-90
Partnership Agreement..
Articles of Incorporation and By-Laws Non Stock Corporation
VIII. RECOMMENDATION
I. DESCRIPTION OF BUSINESS
Company Name
Our company, , is derived from two words Cafeum- which means
coffee in Latin and Aromatico- which means scent that reflects the totality of our product
which is based from a coffee bean, robusta.
CafeumAromatico will be established as a sole proprietor for the first 5 years of its operation but
will eventually be eyeing to boom into a partnership and eventually a corporation. Henceforth of
this, the following are the projected advantages:
Limited Liability
Ownership easily transferable
Perpetual Existence
Raising Capital
Our Mission
Our mission is to be the leading manufacturer and producer of robusta bean product who
will dominate the market of Tagaytay. Also we want:
To promote the agriculture of domestic land, Tagaytay.

To promote tourism in Tagaytay
To produce healthy riched coffee bean products
To become valuable and unwavering
To leave a mark in our industry
Our Vision
Our Vision is to be well established and a leading product of Tagaytay City carrying their
local brand/ product enough to entice a larger market out of the City.
Our Values
Our values help our business to be more direct and go to one direction.
Social and Environmental Responsibility

Well-being
Uprightness
Leadership
Management
Our Location
will be strategically located near our farm and our consumer. We will stand our stall within Ayala
Mall, Ground Floor near the entrance and exit of (specify the wing of the mall) wherein all
transactions shall then be processed.
Our Product
is a unique product that will delight our consumers in terms of having coffee.
This will be an inimitable approach wherein coffee product will be redirected from liquid drink
to solid cupcake and soft pancake but still has the same satisfaction for coffee lovers.
Maintaining the sweet and strong boost of coffee without much of an effort is even more
essential in serving the products.
Market Potential
With the adaptive market that we have now a days, coffee product consumption has
increased from just a coffee drink instant coffee to one stop shop coffee and pastry and others
even has its drive thru service that paves its way to a more consumer oriented product. And to
this, we found such as an opportunity not just to sell coffee product but to introduce to the
market a locally made product that is easily being harvested and nurtured in the North Wing side
of the country.
The coffee bean robusta has been one of the nurtured products in Tagaytay. And as one of
the harvested product, owner/ farmer wanted to penetrate the coffee industry as well as how there
agricultural products did. And since demand for coffee product is quiet ascending, being a unique
locally manufactured product has a big potential to sell.
Highlights of the Product
Coffee bean robusta, is usually bitter and strong. It is sometimes described to have a
harsh, woody, burnt taste to it. Nevertheless, with its diverse flavourful taste and aroma likened
to chocolate, and even rubber. This type of bean is used in the production of instant coffee and is
added to some espresso blends to improve crema or add a little kick. This made it an edge over
other international products and competitors carrying globally acclaimed certifications. The main
concept of the product is not only to enhance the bitter taste of the bean but to also enhance the
nutrition we can get from it.
We, the first to introduce such made it a pioneer in the industry of manufacturing coffee ,
whilst other brands prefer to offer coffee based products with a lot of promotional re-creation of
the best known coffee brand. We opted to promote the domestically harvested bean of robusta to
which we can market the high end market offering a health efficient product.
Introduction
Coffee remains the "go-to" drink of Filipinos, a recent study by Kantar Worldpanel
revealed. But besides being the staple drink in the country, the study also found that Filipinos
shifted from being moderate to heavy coffee drinkers.
Filipinos are buying coffee products close to twice a week or about 81 times a year
spending an average of Php22 per shopping trip. Heavy coffee buyers, on the other hand, buy
close to thrice a week or 126 times in a year and pending an average of Php28 per shopping trip.
Tracking the shopping behavior of 3,000 households across the country from June 2014 to June
2015, Kantar Worldpanel discovered that for every Php100 spent on beverages, Php30 is allotted
for coffee. This is an increase from last year's Php28.
Markets that are driving the sales of coffee mixes are Metro Manila, South Luzon, and
Mindanao. The study said that consumers from Metro Manila and Mindanao spend Php193 and
Php110 more on the average, respectively. According to Kantar Worldpanel, coffee sales grew 10
percent in June 2015, compared to its four percent in the same month last year. Data from the
study showed that the increase of purchases of coffee mixes has been consistent for the past two
years and that 93 percent of Filipino homes buy coffee mixes at least once a week.Buyers were
found to be typically Metro Manila- and urban-based and from homes with a relatively older
demographic.
"Filipinos' love for coffee is growing stronger by the year. Our data reflects their
openness to embrace different formats of coffee products as well. We anticipate this category
growth to continue in the coming years," Deocareza explained.
With this, we thought of identifying one good product that could cultivate the market of
coffee drinking people but with a twist of promoting the nutritional additives a coffee bean by
serving a good product which Tagaytay City can be proud of.
Cafeum aromatic being one of a kind coffee product provider ensures the completeness of
the product which completes the satisfaction of taking in coffee based food/ beverage. Also, with
its good brand presentation that can always be remembered by its consumers and essential to
their demographics. Assurance that 100% greatness will be reached.
Customer Needs
With the undeniable vigorous behaviour of the consumers eyeing for a coffee product,
beyond satisfaction. A unique blended bitterly sweet coffee will gratify the taste buds of the
consumers having a new product rather the usual of choice.
Marketing Aspect
II. MARKETING ASPECT
Marketing Objective
To develop brand awareness of our different coffee products produced from
homegrown coffee beans of Tagaytay with the Class A Elite target market
through a steady, month to month increase of new customer.

To progress an increasingly number of sales while achieving a status quo or
decrease in marketing expenses.

To penetrate Tagaytay City coffee lovers and achieve 5% percent of market
share in the first year of operation.
Product Description
CafeumAromatico will offer its target customers the best tasting coffee cupcakes,
pancakes and iced coffee beverages in the area. Our product will be known not
only for its delicious taste but also for its smooth sensing coffee aroma.
BAF Concept below
BENEFITS ADVANTAGE FEATURES

Coffee known for All natural and
Appealing packaging
its anti-oxidant locally nurtured in
design
content the Tagaytay
Helps you to keep
Quality products at a
your mind and Available for take out
lower price
body alert
Coffee lovers have
less risk to have
heart disease &
Type 2 Diabetes
Market Description
CafeumAromatico will position its product to target Students, young
professionals, businessmen and retirees who are seeking healthier and quality
coffee products at an affordable price located In Tagaytay City. They belong to the
Class A market ages 20 to 65 with income over Php80,000.00 for Professionals
& Businessmen.
As a new entrant in the market, we will allocate budget for advertising and sales
strategies to introduce our products.
Market Segmentation
GEOGRAPHIC SEGMENTATION TAGAYTAY CITY
AGE: 20-65 years old

FAMILY SIZE: single, single parent,
couples, couples with siblings

GENDER: female and male
DEMOGRAPHIC INCOME: Php 80,000.00 and above

FAMILY LIFE CYCLE: young,
SEGMENTATION
married
EDUCATION: COLLEGE
UNDERGRAD, PROFESSIONAL &
BUSINESSMEN
CLASS A
1st purchase: try to purchase product
that are uniquely presented

2nd purchase: will result to
satisfaction, continuity of usage,

BEHAVIORAL SEGMENTATION
brand shift and brand recognition
PRODUCT USAGE: light, medium
and heavy usage

BRAND LOYALTY: none, medium
& high
PSYCHOGRAPHIC
LIFESTYLE: Simple and they do not
display their wealth & properties.
While buying they expect special

SEGMENTATION services from seller
PERSONALITY: Price & Health
Conscious, Wise Consumers, and
ready top accept new ideas
Target Market Profile
Target Market
CafeumAromatico will primarily concentrate on Class A market the Elite
The Elite: People that are employed or self-employed with income ranging from Php
80,000.00 and above. They usually live in large homes in exclusive neighborhood.
They are found to exhibit a sense of social responsibility. They patronize fancy,
expensive items but they do not display their wealth & properties. This group is a
very good market for uniquely designed products.
Consumer Purchase Behaviour
DESCRIPTORS IDENTIFIERS
WHO THEY ARE? CLASS A
TASTE , SMELL & TEXTURE

WHAT THEY BUY?
HEALTH BENEFITS
PACKAGING
MALLS STORES
WHERE THEY BUY?
CAF
HOW THEY BUY? PAY IN CASH/CREDIT CARDS
The table shows the purchase behavior of Class A consumer
Competitors
Starbucks first open in 1971 at Seatlles Pike Place Market. Offering Coffees,
teas, pastries, sandwiches, salad, oatmeal, etc. with now over 24,000 stores
over70 countries.
Bag of Beans is specialized in gourmet and all time favorite dishes, freshly
baked breads, home-made recipe pies, well blended drinks and aromatic
freshly brewed coffee. They also offer breakfast & brunch buffets every
weekend and holidays.
Coffee Bean & Tea Leaf is an American coffee chain founded in 1963. It is
owned & operated by International Coffee & Tea LLC with over
1,000 self owned& Franchise stores in the United States and 29
other countries offering Coffees, teas & pastries.
MARKET STRATEGY
CafeumAromatico will begin to penetrate its market by using Personalized Marketing
strategy. With the innovative approach of the coffee bean robusta that has been packed and
served to delight classes of Elite circle. The owners shall also be the primary servers and order
takers to make our consumers feel the personalized service (care, concern) that the company has
to offer.
Aside to that, it will achieve to use undercover marketing strategy simultaneously by silently
promoting the agriculture of Tagaytay, promoting the primary product used which is home
grown, nurtured and harvested directly from the locals of Tagaytay proper.
To this effect, blue ocean approach may not be considered by the gigantic competitors in the
market but as a start-up business. These two primarily used strategies will penetrate the target
market in no such time.
Market Risks
Market Risks Description Assessment Control

Existence of well-
known brands in the
market might lead to

Market Acceptance High Risk Taste tests
resistance of
consumers to accept
our product
Increase brand
Emerging
Product imitation High Risk and advertising
competition
efforts
Fortuitous events
Insufficiency of raw Produce own raw
and natural Low Risk
material supply materials
calamities
Consumers tend to Innovate product
switch brands due to overtime

Present consumer
continuous change Medium Risk
buying behavior Do Marketing
in consumer
research
preferences
Rise and Fall of
Economic Crises price of basic High risk Uncontrollable
commodities
Total Quality
Spoilage of raw
Management
Damaged product materials and Low Risk
Invest in
packaging
machineries
Risk Reduction
The market risks involved with our product are as seen on the table above. Since that we
are new entrant in the market. We would like to focus on the first risk: Market Acceptance.
Our competitor coffee shop brands that are well known today even without advertising.
This can result to our target consumers to refuse our brand because we have not established
credibility yet. To mitigate risk, we will conduct taste test to the market and ask if the test market
is willing to buy our product with same quality at a cheaper price.
Safety Net
As an entity that starts to be as a Sole Proprietor, it has to have its safety nets to ensure its
continuity. Thus, the following safety nets shall be used so as to protect the operations,
employees and of course the customers.

Safeguarding cash investments on a per annum basis.
For the first year of operation, the total income after tax shall be deducted with 8% in
which it may be subdivided per quarter having at least 2% per quarter as protection.
Insurance
It may me be too costly to have a General Liability Insurance as a sole. But since the
company is targeting to expansion, as good insurance the business must start from day
one of the operation.
Marketing Mix
Product
Our product is made from home grown freshly brewed coffee beans of Tagaytay, blended
with special ingredients to come up with smooth sensing coffee aroma that will surely delight
your senses. With the principal product carrier such as Cafeum Pancakes, Cafeum Cupcakes and
Cafeum Jelly Frappe that will utterly be known to set forth the standard of coffee lovers, will
definitely satisfy the wants and needs of our consumers.
Price
Competitive Pricing Strategy
Lets face it. Being a local brand needs to have a good pricing especially as it only begins
to make a name in the industry. Thus, the pricing of the product will then be lower than those of
the competitors wherein it will help recognize the product of quality with a good and reasonable
pricing.
PRODUCT TARGET PRICING
Pancake Php 70.00
Cupcake Php 60.00
Coffee Jelly Frappe Php 98.00
Place
We will initially offer our product through Serin Ayala Mall Stall as a distribution outlet
in the first 6 months. After that duration, we will start to move to a bigger outlet to add chairs,
table design and create good ambiance to give a quality coffee experience with our customers.
Promotion
Below the Line Advertising
Website
In this digital age, Internet and Social media is very powerful tool in advertising. We will
set up a website so that we may advertise our product in the internet. We will also create and
account to Facebook & Twitter to promote our product as well as the company.
In-store Product testing/ free taste
In product testing we will be offering free taste of our product in the stall and along the
walkway of the Mall and from the point of entry and exit.
Flyers and brochures
We will be making flyers and brochures that will contain important information regarding
the product. We will be distributing these along with the product sampling for brand awareness.
Promotional strategy
On the day of the product launching, the product with its Unique Selling Proposition with
utterly sweet and bitter taste of home grown coffee bean of Tagaytay will be the most sought
after coffee product of course by the class elite circle.
TAGLINE: CafeumAromatico
TeAmo Coffee
This USP will be used a principal positioning of the brand and the product which will
start in Tagaytay.
PEOPLE
Our target market is Class A the Elite.
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Products : Each product contains healthy Less popularity and reputation compared to
Benefit others
Price Competitiveness No Experience: As start up, less experience in

Operating a business
Packaging: Uniquely designed and labeled
box
and mugs to suite modern taste
Location: Known Mall -Serin Ayala Mall
OPPORTUNITIES THREATS
Changing Customer taste Competition: Lots of Popular coffee shop
Starbuck, bag of beans & The Coffee bean
Health conscious Customers
Mall Space renting increases
STRENGHTS
Product : Each product contain healthy benefits
Our products are made of homegrown high grade beans of robusta harvested from the
City of Tagaytay. Robusta has low acidity, high bitterness and more antioxidants than Arabica
coffee. Robusta also has lower sugar content over Arabica. This will give our customer coffee
delight in a healthier way.
Price Competitiveness
The reasonable price of the product is considered as strength even though its price is very
close to its competitor, it is still of greater worth because the product offer better health benefits
to consumers.
Packaging
Our products are will be presented with our eye-catching designed and labelled boxes for
cupcakes & pancakes. Iced coffee will be presented with uniquely bulb like glass for dine &
dome cups for takeout.
Location
Our location will be on Serin Ayala Mall in Olivarez Tagaytay. The location categorized
as strength and considered strategic because the place is highly commercialized and close to
different establishments like hospital and colleges.
WEAKNESSES
Popularity and Reputation
As a new entrant, Cafeum Aromatico is less popular and we are just starting to build
reputation with our customer. We consider this as a weakness because our potential customers
are not yet aware of our products and its health benefits. Adaptation of our product comes when
awareness and product trial was conducted.
Experience
We are just starting our business and we are still needs a lot of improvement to make.
Even though we have less experience with our competitors, we will are still confident that our
company will be in the edge of success thru hard work, dedication, continuous innovation and
strive to provide great coffee experience for our customer.
OPPORTUNITIES
Changing Customer Taste
Consumers are never satisfied; they are always craving for something new. And this
characteristic of the consumers is an opportunity for the company despite the existence of brands
that offer the same type of product because there is still possibility that the consumers of other
brands would still try and switch to Cafeum Aromatico.
Health conscious consumers
This is considered as an opportunity because the more health conscious the consumers
are the more they seek for healthier products. Cafeum Aromatico product is no doubt to be more
healthier way to enjoy coffee, there is greater opportunity that the consumers will try the product.
THREATS
Competitor
Starbucks, bag of Beans and The coffee bean already have larger part of the market share
and since we are just starting to compete with them is very risky.
Rent increases
Cafeum aromatico will put its business in Serin Ayala Mall thats why we consider this as
a threat. Increase in Rent expenses will surely cut our income.
PROPOSED DISTRIBUTION CHANNEL
CAFEUM
CONSUME
FARM AROMATIC
RS
O
Organizational Feasibility
Study
Organizational Feasibility Study
We wanted Cafeum Aromatico to be well established and be the leading brand that sells
Tagaytay grown coffee flavoured products. As a new entrant, the management focuses on the
strategies in brand awareness thru various below the line promotions that will lead our
market to product acceptance and adaptation. As a starter, we aimed to pinch at least 5%
market share from our existing competitors in the first year of operation. With our strategy in
line with our vision, Cafeum Aromatico will be using Personalized Marketing Strategy
penetrate the elite market.
We wanted to give our customer the best coffee experience in their lives. We wanted this
experience be catered not only in Tagaytay but also along its city neighbours. Carrying the
local coffee/product with pride, this will surely promote tourism in Tagaytay. This will also
ignite our coffee farmer to bring back healthy trade of coffee product in the land.
With these approached, we could probably say that our business existence with not only
uplift the life of the local farmer but also creating an innovative way to address the ever
changing customer wants and needs.
With our low cost below the line promotional strategies and personalized marketing
approached, there is higher possibility will Cafeum Aromatico will continue to exist despite
of the competition of the market.
Technical Aspect
TECHNICAL ASPECT
A. Product Concept
In choosing the right product for our feasibility study, we were thinking of what kind of
business do we want to put up, is it a product or a service kind of business. We all decided to
develop a product for our feasibility study. We have conceptualized to build our own business
which will be called as CafeumAromatico which will sell products with coffee as main
ingredients since it is suitable for the cold weather and its high supply in Tagaytay.
CafeumAromatico will be catering the 3 main products at it launching in the market
which includes cafeum cupcake, cafeum pancake and cafeum jelly frappe. Coffee is easily grown
especially in high lands and the benefits of it such as it can boost energy levels, burn fats, may
lower the risk of having diabetes, having an Alzheimers disease and dementia motivated the
group to innovate a product that are suitable for all health conscious customers particularly the
elites in Tagaytay. Diabetes is top 6 that causes death of Filipinos also forces the group to
develop a product that are within reach and without sacrificing the taste of home.
B. Benefits of the Product

Coffee is known as antioxidants that can cure some illnesses and can be an effective
mood enhancer.
C. Production Equipment and materials
Oven and Food Mixer
For baking the cupcake

and evenly mixing the
ingredients.
Measuring Utensils
Accurate measurements
will be made with the aid
of measuring spoons and
cups.
Cart
These carts will be used

for moving raw materials
and inventory stock.
Packaging
A customize packaging
for pancakes and
cupcakes will be use
which will be bought
from suppliers. We will
also make use of boxes in
deliveries.
Stainless Bowls
This will be used to aid

the mixing process.
Coffee Brewer and
Blender
This will be used for

proper extracting of
coffee taste from the
coffee bean and mixing it
well via the blender for
the frappe
Furniture and Fixtures
Fax
For communication purposes, one is
enough to take all necessary calls.
Computers
For communicating with

suppliers and distributors of the
products. Three computers are
sufficient, two desktop and one laptop
for presentation purposes.
Office table
The four officials will have their own

office table and one long table
specifically for appointments.
Office chairs
As compliment of office table four

executive chairs will purchased.
Deliver Van
We will be acquiring a deliver van for

deliveries.
Dining Table
This will be used in the employee

common room for dining purposes.
Printer
This will be used for printing order

forms and purchasing orders and other
office purposes.
Wall Clock
Wall clocks will be put on different

areas in the facility.
Mono block Chairs
These chairs will be used for general

purposes.
Garbage Bins
Garbage bins will be situated in specific

areas of the facility to maintain
cleanliness.
Lockers
There will be a locker provided for each

employee.
Meeting Table
This table will be situated in the main

office for meeting purposes.
Office Suppliers
Pens, paper, clips, staplers, folders, etc,

will be used in the operation.
Filing Cabinets
We will purchase filing cabinets to

organize files.
Reception Table
This will be situated in the reception

area.
Waste Dispenser
This will be situated at the back of the

facility so as to maintain cleanliness and
manage waste.
Stocking Shelves
These shelves will be situated in both

the Raw Materials Stock room and
Inventory storage.
Steel Table
This is for all the production areas.
Steel Table with sink
These will be situated at every

production area for hand sanitation
purposes.
Exhaust Fans
These will be placed in all production

Areas.
Air-conditioning Units
These will be installed in all areas of the

facility.
Bundy Clock
We will be making use of bundy clock

to monitor the employees attendance
and time.
Safety Materials and Gears

Fire Extinguisher
For safety purposes all section is obliged to
have fire extinguisher.
Hairnet
All workers must have hairnet to maintain
the sanitation.
Medicine Kit
For every section of equipment has a first
aid kit in case of emergency.
Apron
24 Aprons will be provided for workers
expect the security and drivers
Disposable Gloves
Disposable Gloves will be used by every
production employee.
D. Cost of Production Materials and Equipments

Cost of Production Materials & Equipment
Unit Descriptions Amount in Peso Total Amount
14,000.0 14,000.0
1 Oven 0 0
4,888.0 9,776.
2 Food mixer 0 00
1 POS Machine Software to icludecrdeti card sv 15,000.0 15,000.0
0 0
1,367.5 2,735.
2 Mixing Bowls 5 10
2,130.0 2,130.
1 Electric Pancake Griddle -stall use 0 00
360. 720.
2 Cupcake Tins 00 00
306. 612.
2 Rubber Spatula 00 00
1,244.6 2,489.
2 Flat Whisk 4 28
751. 1,503.
2 Wooden spoon 74 48
190. 380.
2 Metal Spatula 12 24
559. 1,118.
2 Chief's knife (set of 4) 00 00
239. 478.
2 Wire Cooking Rock 04 08
25. 150.
6 Wooden toothpicks 00 00
365. 730.
2 Pot holder & Oven Mitt 00 00
381. 1,524.
4 Wire Whist 22 88
396. 792.
2 Measuring Utensils (set 10 pcs) 00 00
Small pouring jug with graduated measurements 124. 744.

6 OR 00 00
Pancake batter dispenser (a small cup or jug will 89. 358.

4 suffice) 50 00
988. 1,976.
2 Pancake turner (Slice) 00 00
450. 1,800.
4 Palette knife to lift the edges (5pcs/set) 00 00
253. 1,012.
4 Cooking brush 00 00
552. 2,208.
4 Paper towels holder 00 00
125. 500.
4 Pancake Molds (rectangle) 00 00
1,097.0 2,194.
2 Blender 0 00
1,295.0 2,590.
2 Coffee Brewer 0 00
488. 976.
2 Pitcher Stainless 03 06
1,265.0 1,265.
1 Ice Box storage/cooler 0 00
369. 739.
2 Measuring spoon/cups 77 54
1,270.0 1,270.
1 Whipper/cream dispenser 0 00
968. 1,937.
2 Plastic kitchen storage box 79 58

73,709.24
Safety Materials
50.
24 Apron 00 1,200.00
20. 480.
24 Hairnet 00 00
2. 250.
100 Disposable Gloves 50 00
750. 4,500.
6 Medicine Kit 00 00

6,430.00
Furniture & Fixture
35,000.0
1 Stall (Display) 0 35,000.00
300. 600.
2 Mono block Chairs 00 00
79. 474.
6 Garbage bins 00 00

35,000.00
E. Production Flow Chart
Raw Materials
(Cupcake, Pancake, Jelly
Frappe)
Weighing &measuring
of ingredients (Raw
materials)
Mixing of ingredients
Weighing /baking of
ingredients)
Packaging
Detailed Production Description
Collection/Preparation of Raw Materials

All the ingredients will be purchased in the market aside from the coffee which
will be taken from the farm.

Weighing &Measuring of the ingredients
The company will ensure a strict weighing of the ingredients to guarantee the
ideal taste of the product.

Mixing/Baking of all Ingredients
After weighing the necessary ingredients, we will mix all the ingredients to form
the final product.

Packaging
Packaging would be the final step of the production. The company will use
environment friendly packaging for the convenience of the consumers.

Distribution
Our product will be first marketed here Ayala Mall, Tagaytay.
F. Product Cost
Cafeum Pancake (6 servings - 2 pcs per serve)
Egg 3 pcs 18.00
Milk 1 pint 22.00
Self-raising flour 1 lb 25.00
Sugar 6 oz 25.00
Baking powder 3 tsp 5.00
Coffee (Concentrated) 5 tbp 11.00
106.00 17.67
Kiwi fruit .25 slice 6.25
blueberry yugurt 3 -5 tbs 8.33
Packaging box 2.50
Cost per Servings 34.75
Cafeum Cupcake (18 servings)
2 cups sifted flour 2 cups 49.50
1.5 cups brown sugar 1.5 cups 34.00
1 tbsp baking powder 1 tbsp 5.00
1 pinch of salt 1 pinch 1.00
2 large eggs, lightly beaten 2 large, lightly beaten 18.00
softened butter 120 grams 47.50
coffee (concentrated/powder) 10 tbsp 134.00
milk 5 -10 tbs 24.00
313.00 17.40
Icing (10 servings)
confectionary sugar 2.5 cups 27.00
tartar poder 1 tsp 1.00
cocoa powder 1 tbs 6.00
water 1 tbs -
34.00 3.40
Lining cup 1 pc 2.00
Packaging Box 1 pc 4.60
Cafeum Jelly Frappe
Coffee beans 1 pack - 200 grams 200.00
Condensed milk 2 cans 88.00
Cacao powder - 200 g 200 grams 135.00
Gelatin - Mr Gulaman 1 pack 10.00
Tube ice 1 pack 35.00
Confectionary spray 500 grams 214.00
Choco sprinkler 1 pack 29.00
Choco syrup 1 pack 104.50
815.50 40.78
Cup with dome lead/ pc 4.00
Straw - 1 pack/100 PC 0.15
Production cost per servings
Cafeum Pancake (6 servings - 2 pcs per serve) 34.75
Cafeum Cupcake (18 servings) 27.40
Cafeum Jelly Frappe 44.93
G. Quality & Safety Procedure
CafeumAromatico will make sure that all raw materials are fresh and had gone a quality check. CafeumAromatico has
an official supplier of its raw materials and these suppliers meet the standards of product quality.
Apron and hairnet is a requirement to all employees to maintain the cleanliness and quality of the product.
CafeumAromatico will provide a fire extinguisher in the commissary in case of fire and a medicine kit in case of
minor accidents. CafeumAromatico will ensure the safety and security in the workplace of the employees. Accident prone
equipment such as utensils and other electrical devices will be properly checked shall be placed in a secure place to maintain
the safety of the employees and the commissary.

H. Stall Design & Plan
I. Vicinity Map
Socio- Economic Aspect
Socio-economic Aspect of the Study
The feasibility study will be conducted due to Tagaytay farmlands are now being sold because of the incapacity of the
farmers to generate new income strategy. Coffee is the main product for the group that will benefit the local coffee farmers of
Tagaytay and probably will motivate them to to tilt more their land with more coffee trees. By doing this feasibility study, new
income strategy will be generated such as doing coffee muffin, coffee pancakes, and iced coffee either with orange jello and
honey cocoa.
The Local Government of Tagaytay will benefit from this study since it will reduce the unemployment rate of the
locality by a minimal value in the short-run alone. The community will continue to send their children to school without selling
their ancestral lands and not leaving their children to seek employment in the lowland of Cavite. The Department of
Agriculture will also benefit from this study since the coffee industry in the country is now dying and hopefully they can
introduce these innovative coffee products to Filipino farmers.
Environmental Feasibility Study
Since Tagaytay belongs to the upland locality of Cavite, coffee plantation will boost more clean and fresh air to the city.
It will also help to minimize the consumption of the community to artificial/synthetic fertilizers by the new organic fertilisers
contain coffee-bean skins and/or groundnut skins.
Financial Aspect
FINANCIAL OBJECTIVES
Our Financial objectives are as follows
Achieve ROI within two to three years

Achieve Maintain a steady profit in the 3yrs time
Maintain 5% savings from profit each quarter as a safety net
Monitor profit and losses quarterly
FINANCIAL ASSUMPTIONS (SOLE PROPRIETORSHIP)
FINANCIAL OBJECTIVES
Our Financial objectives are as follows:
Achieve ROI within two to three years

Achieve Maintain a steady profit in the 3yrs time
Maintain 5% savings from profit each quarter as a safety net
Monitor profit and losses quarterly
Products Year 1
Cafeum Cupcake 7,900
Cafeum Pancake 4,800
Cafeum Jelly Frappe 7,200
FINANCIAL ASSUMPTIONS (SOLE PROPRIETORSHIP)
1. The business name is Cafeum Aromatico solely owned by Joanna Marie Ablan with an investing total of Php500,000.00 worth
of capital.
2. Product selling price is as follows :
Cafeum Cupcake Php60.00 each serving
Cafeum Pancake Php70.00 per servings (2 pcs. Pancake)
Cafeum Jelly Frappe Php98.00 per serving
Products Year 1
Cafeum Cupcake 7,900
Cafeum Pancake 4,800
Cafeum Jelly Frappe 7,200
This selling price remains constant from year
one (1) to four (4) and increase of 10% on the selling price on the 5th year.
3. Sales volume for year one (1) as stated below:
Sales volume will increases by 5% in the second year, 30% on the 3rd year, 45% on 4th year and 42% on the 5th year.
4. Product cost will increase by 10% on the 5th year.

5. Permit and licenses increase by 2% a year.
6. Total supplies will increase by 20% a year, of which, 20% will be on hand each year.
7. Supplies expenses increases by 2% in the 2nd & 3rd year, 5% in 4th year & 7% in the 5th year.
8. Rental expenses remain constant for the next 5 years.
9. Delivery expenses will decrease by 5% per year.
10. Utilities expenses will increase by 5% in 2nd year, on 3% & 5% on the 4th & 5th year. 40% of which is considered variable and
60% fixed.
11. Salary contributions for December will be remitted on the following month.
12. Marketing expenses will increase by 20% in the 2nd year and 3rd year, 10% in 4th year and 10% on the 5th year.
13. Equipment expenses will increase by 10% per year.
14. Income tax rate starting 2017 is 30%.
15. Regulatory contributions for December will be remitted on the following month.
16. Total production cost per servings is assumed to increase by 2% in 5th year.
17. Raw materials purchases are estimated to be 101% of the total raw materials needed for production per year.
18. Finished Goods Ending inventory is budgeted at approximately 5% of each year's expected sales.
19. Quarterly Income Tax is paid, except for the last quarter which will be paid in the following year.
15. Depreciation method used is the straight-line method and the estimated life of equipment is 5years.
18. EVAT 12% and is paid every month except for December VAT which will be paid the following year. All purchases and sales
are VAT inclusive.
19. VAT payable will be assumed to increase by 10% per year.
20. A safety net of 8% per annum was secured to income after tax & deposited to the bank.
FINANCIAL ASSUMPTIONS (PARTNERSHIP)
1. The business is a form of 3 partners under the same name of Cafeum Aromatico namely :
Joanna Marie Ablan
Eduardo Aranza Jr.
Novelyn L. Hiso-an
Each partner agrees to contribute an amount of Php500, 000.00 to equal on the initial investment of Joanna Marie Ablan which
is Php500, 000.00
2. Selling price of the three (3) products remains constant for the next five (5) years of operations.
Cafeum Cupcake Php66.00 each serving
Cafeum Pancake Php77.00 per servings (2 pcs. Pancake)
Cafeum Jelly Frappe Php107.80 per serving
3. Sales volume on the six (6) years increase by 20% following the previous year.
Increase by 35% on the 7th to 10th year of its operations.
4. Product cost remains constant for the next five (5) years of operation under partnership.
6. Total supplies will increase by 20% a year, of which, 20% will be on hand each year. Supplies expenses increases by 10% each
year
7. Rental expenses remain constant for the next 5 years.
8. Delivery expenses will increase by 5% per year.
9. Utilities expenses will increase by 5% in 7nd year, and 3% on the year after , 40% of which is considered variable and 60%
fixed.
10. Salary contributions for December will be remitted on the following month, with an increase of 10% per year.
11. Marketing expenses will increase by 25% for the 6th year and decrease by 5% each year following the operations.
12. Equipment expenses will increase by 10% per year.
14. Regulatory contributions for December will be remitted on the following month.
15. Total production cost per servings is assumed to remain constant.
16. Raw materials purchases are estimated to be 101% of the total raw materials needed for production per year.
17. Finish Good inventory ending inventory is 1% of the projected sales volume.
18. Quarterly Income Tax is paid, except for the last quarter which will be paid in the following year. There will be a 5% increase
each year.
19. Depreciation method used is the straight-line method and the estimated life of equipment is 5years.
20. EVAT 12% and is paid every month except for December VAT which will be paid the following year. All purchases and sales
are VAT inclusive.

22. Partners agree to have an equal sharing on the profit (refer to the Partnership Agreement).
FINANCIAL ASSUMPTIONS (CORPORATION)
1. The business is a corporation with 4 incorporators investing a total of P3,000,000 worth of capital.
2. Selling price remain constant per year. Sales in volume will increase by 10% per year. For the first year, it is assumed that only
80% of normal capacity will be sold at a selling price of the product.
3. Utilities expense will increase by 10% per year. 40% of which is considered variable and 60% fixed.
4. Total production cost per box is assumed to increase by 5% a year.
5. Total supplies will increase by 20% a year, of which, 20% will be on hand each year.
6. Supplies expense will increase by 10% a year.
7. Finished Goods Ending inventory is budgeted at approximately 5% of each year's expected sales.
8. Salaries will increase by 5% a year.
9. Salary contributions for December will be remitted on the following month.
12. Raw materials purchases is estimated to be 101% of the total raw materials needed for production per year.
13. Quarterly Income Tax is paid, except for the last quarter which will be paid in the following year. WHT- compensation payable
is assumed to be 8% of the December salaries. This will increase by 5% per year.
14. Marketing expenses will be the same for the first two years and will decrease by 15% for the succeeding years.
15. Depreciation method used is the straight-line method
16. Repairs and maintenance expense is assumed to be P10,000 on the first year and it will increase by 10% on 2011 and 2012, and
15% for 2013 and for 2014.
17. Rent expense is fixed at P80,000 a month for the next 5 years.
18. EVAT is paid every month except for December VAT which will be paid the following year. All purchases and sales are VAT
exclusive.
20. Delivery expense is assumed to increase by 10% per year.
20. Dividends per share will be distributed as follows:
2027 0 2030 P30
2028 P20 2031 P35
2029 P25
Attachments
CAFEUM AROMATICO
PARTNERSHIP AGREEMENT
Ms. Joanna Marie Ablan
and
Mr. Edmond Aranza
and
Ms. Novelyn Hiso-an
Effective a January 01, 2022
PARTNERSHIP AGREEMENT
THIS PARTNERSHIP AGREEMENT effective as of the 1stday of January,
2022.
BETWEEN:
CafeumAromatico, incorporated under the laws of Republic of the
Philippines.
(hereinafter Ms. Joanna Marie Ablan)
OF THE FIRST PART,
- and -
Mr Edmond Aranza&Ms. Novelyn L. Hiso-an,hereinafter
OF THE SECOND PART.
WHEREAS Ms. Joanna Marie Ablan, Mr. Edmond Aranza and Ms. Novelyn L. Hiso-an
entered into the Partnership (as defined herein) effective as of January 01, 2022 on the terms and
conditions hereinafter set forth;
AND WHEREAS from and following Cafuem Aromatico, the Partnership acquired
certain assets required by it to carry on its business;
Feasibility Study 2nd Term 2016-2017 : Cafeum Aromatico Te Amo Coffee

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NOW THEREFORE THIS AGREEMENT WITNESSETH that in consideration of
the premises and the mutual covenants, agreements and conditions herein contained, it is hereby
covenanted, agreed and declared by and among the Partners (as defined herein) as follows:
ARTICLE 1 INTRODUCTION
1.1 Definitions.
In this Agreement (as defined herein), unless there is something in the subject
matter or context inconsistent therewith, the following terms shall have the respective
meanings ascribed below:
(a) Accountant means such firm of accountant as the Partner Ms. Novelyn L.
Hiso-an may from time to time be the accountant of the Partnership (as defined
herein);
(b) Agreement, this Agreement, hereto, herein, hereby, hereunder
and similar expressions refer to this Agreement and not to any particular Article,
Section or other portion hereof, and include any and every instrument
supplemental or ancillary to or in implement hereof;
(c) Business means any business or businesses carried on by the Partnership as
may be deemed by the Partners to be in the best interest of the Partnership and
any other general business activities related or incidental thereto;
(d) Effective Date means January 01, 2022;
(e) Calendar Year means January 01 to December 31;

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(f) Partner means any one of Ms. Joanna Marie Ablan, or Mr. Edmond Aranza&
Ms. Novelyn Hiso-an or any other partner admitted pursuant to the provisions of
this Agreement, Partners means all of them, and the Partnership means the
partnership established by this Agreement; and
(g) Person means any individual, firm, corporation, partnership, joint venture,
trustee or trust, government or agency thereof, unincorporated association, or
other entity and pronouns have a similarly extended meaning.
1.2 Number and Gender.
Words importing the singular include the plural and vice versa and words
importing gender include all genders.
1.3 Governing Legislation.
Except as expressly stipulated in this Agreement to the contrary, the rights and
obligations of the Partners and the administration and termination of the Partnership shall
be governed by the Partnership Act (Ontario)(the Act) or any successor legislation or
other statute which may be passed to take the place of the Act or to amend same.
ARTICLE 2 FORMATION OF PARTNERSHIP
2.1 Establishment.
Subject to the terms and conditions hereof, the parties hereto agree to carry on the
Business in partnership.

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2.2 Term.
Subject to the provisions of this Agreement, the Partnership shall commence as of
the Effective Date and shall continue for a term ending on the earlier of:
(a) the date on which the Partnership is voluntarily dissolved by unanimous
agreement of the Partners; or
(b) the date on which the Partnership is dissolved by operation of law.
2.3 Name.
The name of the Partnership shall be [Cafeum Aromatico] and/or such other
name or names as the Partners may from time to time agree upon in writing and no party
shall carry on business under such name except as a Partner of the Partnership.
2.4 Place of Business.
The place of business of the Partnership shall be at such place or places as the
Partners shall from time to time hereafter determine.
2.5 New Partners.
No person shall be admitted as a Partner except with the unanimous consent in
writing of the Partners.
ARTICLE 3 FINANCIAL MATTERS
3.1 Capital Contributions and Financing Requirements.
The initial capital of the Partnership shall be:

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(a) For Mr. Edmond Aranza P 500,000.00, Ms. Novelyn L Hiso-an P500,000.00 and
the amount of P 500,000.00 being the capital contribution made by Ms. Joanna
Marie Ablan to the Partnership on December 01, 2021; and
The initial capital so contributed by each of the Partners is credited to the capital
account (Capital Account) of each Partner. The following provisions of this Section
3.1 shall apply in respect of the capital contributions of the Partners:
(b) the capital funds of the Partnership shall belong to the Partners in the proportion
contributed by each Partner;
(c) any further contribution of capital required by the Partnership may be contributed
to the Partnership by any one or both of the Partners without limitation as to the
amount of such further capital contribution and any such additional capital
contribution shall be treated in the same manner as the initial capital contributions
above set out; and
(d) no Partner shall be entitled to interest on the amount of its capital contribution to
the Partnership.
3.2 Profits and Losses.
In each Calendar Year all items of income and gain, and expense and loss of the
Partnership shall be determined by the Accountants of the Partnership at the end of each
Calendar Year.

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3.3 Net Profits and Losses.
Until otherwise unanimously agreed by the Partners, and subject to the provisions
of this Agreement, the net profits, if any, of the Partnership as determined at the end of
each such Calendar Year shall be allocated among the Partners in proportion to the
respective Capital Account of each of the Partners as calculated at the end of each such
Calendar Year. All expenses incurred in the course of the Business and all losses, if any,
arising therefrom shall be borne out of the earnings of the Business, or in the case of a
deficiency, the losses shall be allocated amongst the Partners pro rata to their respective
individual Capital Accounts at the end of each such Calendar Year.
3.4 Drawings.
Each of the Partners may draw out of the Partnership, from time to time, on
account of its share of the net profits for the current year, a sum not exceeding their
respective Capital Accounts. Any sums drawn out by any Partner in excess of its share of
the net profits for any such year shall be repaid in full to the Partnership unless otherwise
unanimously agreed by the Partners.
3.5 Financial Statements.
Proper accounts shall be kept of all transactions of the Business and at the end of
each Fiscal Year or as soon thereafter as possible, a statement shall be prepared showing
the income and expenses of the Business for the past year and what belongs and is due to
each of the Partners as its share of the profits.

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3.6 Borrowing or Encumbrance of Partnership Interest.
Neither Partner shall, without the previous consent in writing of the other, sign or
encumber its share or interest in the Partnership, borrow money on behalf of the Business
or, hire any employee or subcontractor.
3.7 Payment of Obligations.
Each of the Partners shall punctually pay and discharge its separate debts,
liabilities, obligations, duties and agreements whether at present or future and keep
indemnified the Partnership property and the other Partner from all actions, proceedings,
costs, claims and demands of every nature.
3.8 Indemnification.
If at any time either of the Partners is required to pay or become liable for more
than its proportion of the Partnership debts as provided for in this Agreement, that Partner
shall have as against the other Partner a right of recovery of the appropriate proportion of
the payment or indemnification against such liability, and the Partner shall have, on
becoming liable for such debt, the first lien or charge on the capital and all other interest
or interests of the offending Partner in the Partnership business.
ARTICLE 4 MANAGEMENT
4.1 Management.
Final authority, management and control of the business and affairs of the
Partnership shall be vested in the Partners.

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4.2 Action of the Partners.
The powers of the Partners may be exercised by resolution passed at a meeting of
the Partners or by resolution consented to by the signatures of the Partners.
4.3 Delegation of Authority.
The Partners may at any time and from time to time by resolution passed at a
meeting of the Partners delegate any power or authority relating to the management of the
business and affairs of the Partnership to any Partner and the exercise of any such
authority or authority by such Partner shall be valid and binding upon all Partners until
such power or authority has been rescinded by resolution.
4.4 Place of Meeting.
Meetings of the Partners shall be held at the principal office of the Partnership, or,
at such other place as the Partners may, by unanimous agreement, determine.
4.5 Calling of Meetings.
Meetings of the Partners shall be held from time to time at such time and on such
day without notice as any Partner may determine.
4.6 Power of Attorney.
Each Partner grants to the other Partner for such time as he remains a Partner to
this Agreement, an irrevocable power of attorney for the purposes of filing any notices or
registrations as may be required by law in connection with the existence or carrying on of
the business of the Partnership.

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4.7 Calendar Year.
Until changed with the unanimous approval of the Partners, the Calendar Year
shall be the Calendar year of the Partnership.
4.8 Banking Arrangements.
The Partners agree that the Partnership shall enter into banking arrangements with
Banco De Oro Unibank (BDO) bank as the Partners shall agree on. All cheques, drafts
and other instruments and documents on behalf of the Partnership may be signed by any
one of the Partners alone, unless otherwise agreed between the parties. All Partnership
money shall, when received from time to time, be paid and deposited with the bankers of
the Partnership to the credit of the Partnership account.
4.9 Books and Records.
Complete and accurate books of account shall be kept at the principal place of
business of the Partnership and shall show the condition of the business and finances of
the Partnership, and each Partner shall have access to, and may inspect and copy, any part
thereof.
4.10 Partnership Property.
Unless otherwise unanimously agreed by the Partners or unless registered in the
name of a trustee, all Partnership property shall be registered in the name of the
Partnership in proportion to the Capital Account of each Partner.

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ARTICLE 5 DETERMINATION OF PARTNERSHIP
5.1 General.
Except as expressly permitted in this Article 5, or as otherwise unanimously
agreed to in writing by the Partners, no Partner may sell, assign, convey, transfer,
mortgage, charge or otherwise encumber all or any part of its share or interest in the
Partnership.
5.2 Dissolution.
The Partnership shall be dissolved at any time by unanimous resolution of the
Partners passed at a meeting of the Partners called for that purpose. The Partnership may
also be terminated by unanimous agreement in writing signed by all of the Partners.
5.3 Determination.
In the event of the dissolution of the Partnership, the Partnership shall terminate
and a proper accounting shall be made of the capital and income accounts of each Partner
and the profit or losses of the Partnership to the date of dissolution by the Accountants.
The assets of the Partnership shall be liquidated and the proceeds of such liquidation shall
then be distributed as follows, unless the Partners otherwise unanimously agree:
(a) firstly, to repay all costs, debts, expenses, liabilities and obligations of the
Partnership;
(b) secondly, to pay to each Partner its share of the capital; and

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(c) thirdly, to divide the surplus, if any, between the Partners in the proportions in
which they are entitled to share in profits.
In the event that such liquidation proceeds shall not be sufficient to satisfy the liabilities of the
Partnership, each of the Partners shall contribute its pro rata share, as determined in accordance
with their individual Capital Accounts of the Partnership, of such further funds as shall be
necessary to satisfy in full, the liabilities of the Partnership.
5.4 Agreements with Transferees.
In the event that any Partner (in this Section 5.4 called the Transferor),
pursuant to the terms and conditions hereof, purports to transfer all, but not less than all,
of its interest or share in the Partnership to any Person (such Person in this Section 5.4
called the Transferee), then no such transfer shall be made or shall be effective until
the Transferee enters into an agreement with the other Partner hereto whereby the
Transferee agrees to assume and be bound by all of the obligations of the Transferor and
to be subject to all of the terms and conditions of this Agreement.
5.5 Restraining Order.
In the event that any Partner shall at any time purport to transfer, charge or
mortgage its interest or share or any part thereof in the Partnership in violation of the
provisions of this Agreement, then the other Partner shall, in addition to any rights and
remedies which may be available to such Partner, at law or in equity, be entitled to a
decree or order restraining or enjoining such transfer, charge or mortgage.

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ARTICLE 6 GENERAL
6.1 Headings.
The headings of any Article, Section or part thereof are inserted for purposes of
convenience only and shall not form part hereof and shall not be considered in the
interpretation hereof.
6.2 Notices.
Any notice, demand, request, consent, agreement or approval which may or is
required to be given pursuant to this Agreement shall be in writing and shall be
sufficiently given or made if served personally upon the party or a representative or
officer of the party for whom it is intended, or mailed by certified or registered mail,
postage prepaid, or telexed, telegraphed, or telecopied, addressed at such address to such
officers as a party may from time to time advise to the other parties by notice in writing.
The date of receipt of any such notice, demand, request, consent, agreement or approval
if served personally shall be deemed to be the date of delivery thereof, or if mailed as
aforesaid, the second business day following the date of mailing, or if delivered via telex,
telegraph, or telecopier, the business day following transmission.
6.3 Governing Law.
The validity and interpretation of this Agreement shall be governed exclusively
by the laws of the Republic of the Philippines as applicable therein.

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6.4 Severability.
The invalidity or unenforceability of any particular provision of this Agreement
shall not affect any other provision hereof, but this Agreement shall be construed and
enforced as if such invalid or unenforceable provision was omitted.
6.5 Effective Date.
Notwithstanding the actual date of execution hereof, this Agreement shall be
effective as of and from the Effective Date.
6.6 Entire Agreement.
This Agreement embodies the entire and final agreement of the Partners with
regard to the Partnership and no representations, warranties, agreements, understandings,
verbal or otherwise, exist between the Partners except as herein expressly set out.
6.7 Amendments.
No amendment, alteration, change, qualification or modification of this
Agreement shall be valid unless it is in writing and signed by each Partner hereto and any
such amendment, alteration, change, qualification or modification shall be adhered to and
have the same effect as if they had been originally embodied in and formed a part of this
Agreement.
6.8 Time.
Time is of the essence of this Agreement and of every part hereof.

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6.9 Further Assurances.
The Partners hereto, and each of them, covenant and agree that each of them shall
and will, upon reasonable request of the other Partners, make, do, execute or cause to be
made, done or executed all such further and other lawful acts, deeds, things, devices and
assurances whatsoever for the better or more perfect and absolute performance of the
terms and conditions of this Agreement.
6.10 Enurement.
This Agreement and the provisions hereof shall enure to the benefit of and shall
be binding upon the parties hereto and their respective successors and permitted assigns.
6.11 Counterparts.
This Agreement may be executed in counterparts, each of which shall be deemed
to be an original and all of which taken together shall constitute one and the same
agreement.
[THE REMAINDER OF THIS PAGE HAS INTENTIONALLY BEEN LEFT BLANK]

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IN WITNESS WHEREOF the parties hereto have duly executed this
Agreement this day of [], to be effective as of the Effective Date in accordance with
Section 6.5 of this Agreement.
[]
Per:
Name:
Title:
Per:
Name:
Title:
[]
Per:
Name:
Title:
Per:
Name:
Title:
ARTICLES OF INCORPORATION AND BY-LAWS NON STOCK CORPORATION
Articles of Incorporation
Of

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CAFEUM AROMATICO
(Name of the Corporation)
KNOW ALL MEN BY THESE PRESENTS:
The undersigned incorporators, all of legal age and majority of whom are residents of the
Philippines, have this day voluntarily agreed to form a non-stock corporation under the laws of
the Republic of the Philippines;
AND WE HEREBYCERTIFY:

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FIRST: That the name of said corporation shall be CafeumAromatico;
SECOND: That the purpose/s for which such corporation are incorporated:
PRIMARY PURPOSE
To engage in a business in pastries using coffee as the main raw material for the products such as
coffee drink with coffee jelly, coffee cupcake, coffee pancake and other product innovation in the
future either domestic or foreign;
SECONDARY PURPOSE
To promote the local coffee bean of Tagaytay to investors in order to generate employment for
Caviteos.
Provided that the corporation shall not solicit, accept or take investments/placements
from the public neither shall it issue investment contracts.

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THIRD: That the principal office of the corporation is located in Tagaytay City,
Philippines;
FOURTH: That the term for which said corporation is to exist is 50 years from and after
the date of issuance of the certificate of incorporation;
FIFTH: That the names, nationalities and residences of the incorporators are as follows:
NAME NATIONALITY RESIDENCE
Ablan, Joanna Filipino Manila, Philippines
Aranza, Edmond Filipino Manila, Philippines
Hiso-an, Novelyn Filipino Manila, Philippines
Lagundino, Leo Mark Filipino Manila, Philippines

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SIXTH: That the number of trustees of the corporation shall be four (4); and the names,
nationalities and residences of the first trustees of the corporation are as follows:
NAME NATIONALIT RESIDENCE
Y
Ablan, Joanna Filipino Manila, Philippines
Aranza, Edmond Filipino Manila, Philippines
Hiso-an, Novelyn Filipino Manila, Philippines
Lagundino, Leo Mark Filipino Manila, Philippines
SEVENTH: That the total contribution of the corporations is PHP500, 000.00
EIGHTH: That Hiso-an, Novelyn has been elected by the members as Treasurer of the
corporation to act as such until his successor is duly elected and qualified in accordance with the
by-laws, and that as such Treasurer, he has been authorized to receive for and in the name and for
the benefit of the corporation, all contributions or donations paid or given by the members.
NINTH: That no part of its income is distributable as dividends to its members, trustees
or officers subject to the provisions of the Corporation Code of the Philippines on dissolution.
Provided, That any profit obtained by the association as an incident to its operation shall,

84
whenever necessary or proper shall be used for the furtherance of the purposes enumerated in
Article II, subject to the provision of Title XI of the Corporation Code of the Philippines.
TENTH: That the incorporators and trustees undertake to change the name of the
corporation as herein provided, or as amended thereafter, immediately upon receipt of notice or
directive from the Securities and Exchange Commission that another corporation, partnership or
person has acquired a prior right to the use of that name or that the name has been declared as
misleading, deceptive, confusingly similar to a registered name or contrary to public morals,
good custom or public policy.
IN WITNESS WHEREOF, we have hereunto signed these Articles of Incorporation, this
19th day of January 2017, in the City/Municipality of Tagaytay, Province of Cavite, Republic of
the Philippines.
Ablan, Joanna Aranza, Edmond
TIN-456-477-123 TIN-458-456-789
Hiso-an, Novelyn Lagundino, Leo Mark
TIN-432-678-657 TIN-457-765-134

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ACKNOWLEDGEMENT
REPUBLIC OF THE PHILIPPINES }
CITY OF TAGAYTAY } S.S.
BEFORE ME, a Notary Public, for and in Tagaytay, Philippines, this 19 th day of
January 19, 2017, personally appeared the following persons:

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TIN-456-477-123 TIN-458-456-789
TIN-432-678-657 TIN-457-765-134
known to me and to me known to be the same persons who executed the foregoing Articles of
Incorporation constituting of four (4) pages, including this page where the acknowledgement is
written, and they acknowledged to me that the same is their free act and voluntary deed.
WITNESS MY HAND AND SEAL on the day first above-written.
NOTARY PUBLIC
Atty. Marcos De La Rosa Juan

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Doc. No. 123
Page No. 765
Book No. 23
Series of 201
BY LAWS
OF
CAFEUM AROMATICO
(Name of the Corporation)
I. THE TIME, PLACE AND MANNER OF CALLING AND CONDUCTING REGULAR
OR SPECIAL MEETINGS OF THE TRUSTEES.

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a) Regular meetings of the board of trustees of the corporation shall be held monthly,
unless the by-laws provide otherwise.
b) Special meetings of the board of trustees may be held at any time upon the call of the
president or as provided in the by-laws
c) Meetings of trustees may be held anywhere in or outside of the Philippines, unless the
by-laws provide otherwise. Notice of regular or special meetings stating the date, time
and place of the meeting must be sent to every trustee or trustee at least one (1) day
prior to the scheduled meeting, unless otherwise provided by the by-laws. A trustee
may waive this requirement, either expressly or impliedly.
II. THE TIME AND MANNER OF CALLING AND CONDUCTING REGULAR OR
SPECIAL MEETINGS OF THE MEMBERS.
a) Regular or annual meetings of members shall be held annually on February 12.
b) Written notice of regular meetings shall be sent to all members of record at least two
(2) weeks prior to the meeting, unless a different period is required by the by-laws.
c) Special meetings of members shall be held at any time deemed necessary or as
provided in the by-laws.
d) Written notice of special meetings shall be sent to all members at least one week prior
to the meeting, unless a different period is required by the by-laws.
e) Members meetings, whether regular or special, shall be held in the city or
municipality where the principal office of the corporation is located, and if practicable

89
in the principal office of the corporation. Metro Manila shall, for the purpose of this
provision, be considered city or municipality.
III. THE REQUIRED QUORUM IN MEETINGS OF MEMBERS
a) The required quorum in meetings of members shall consist of the member/s
representing a majority of the entire membership.
IV. THE FORM FOR PROXIES OF MEMBERS AND THE MANNER OF VOTING
THEM
a) Members may vote in person or by proxy in all meetings of members. Proxies shall
be in writing, signed by the member and filed before the scheduled meeting with the
corporate secretary. Unless otherwise provided in the proxy, it shall be valid only for
the meeting for which it is intended. No proxy shall be valid and effective for a period
longer than five (5) years at any one time.
V. THE QUALIFICATIONS, DUTIES, TERM AND COMPENSATION OF TRUSTEES
a) No person convicted by final judgment of an offense punishable by imprisonment for
a period exceeding six (6) years, or a violation of this Code, committed within five
(5) years prior to the date of his election shall qualify as a trustee. No person shall be
elected as trustee unless he is a member of the corporation. A majority of the trustees
must be residents of the Philippines.

b) The corporate powers of the corporation shall be exercised, all business conducted
and all property of the corporation be controlled and held by the board of trustees to

90
be elected from among the members, who shall hold office for one (1) year and until
their successors are elected and qualified.

c) The trustees shall not receive any compensation, as such trustees, except for
reasonable per diems. Any compensation may be granted to trustees by the vote of the
members representing at least a majority of the membership at a regular or special
members meeting, In no case shall the total yearly compensation of trustees, as such
trustees, exceed ten (10%) percent of the net income before income tax of the
corporation during the preceding year.
VI. THE MANNER OF ELECTION OR APPOINTMENT, QUALIFICATION AND THE
TERM OF OFFICE OF ALL OFFICERS OTHER THAN TRUSTEES
a) Immediately after their election, the trustees of a corporation must formally organize
by the election of a PRESIDENT, who shall be a trustee, a TREASURER who may or
may not be a trustee, a SECRETARY who shall be a resident and citizen of the
Philippines, and such other officers as may be provided in the by-laws. Two (2) or
more positions may be held concurrently by the same officer, however no one shall
act as PRESIDENT and SECRETARY or as PRESIDENT and TREASURER at the
same time. The officers of the corporation shall hold office for one (1) year and until
the successors are elected and qualified. The officers of the corporation shall perform
functions as required by existing laws, rules and regulations.
VII. FISCAL YEAR
a) The fiscal year of the corporation shall begin on the first day of January
and end on the last day of December of each year.
VIII. SEAL

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a) The corporate seal shall be determined by the Board of Trustees.
IX. MISCELLANEOUS PROVISIONS
a) Matters not covered by the provisions of these by-laws shall be governed by the
provisions of the Corporation Code of the Philippines.
IN WITNESS WHEREOF, we, the undersigned incorporators and/or members
present at said meeting and voting thereat in favor of the adoption of said by-laws, have
hereunto subscribed our names this 19th day of January 2017 at Tagaytay, Philippines.
TIN-456-477-123 TIN-458-456-789

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TIN-432-678-657 TIN-457-765-134

93
Recommendation
Recommendation
We therefore conclude that having this feasibility study will definitely promote
not just a home grown product of Tagaytay but definitely will push the agriculture of the
City. Binding it to entice more eco-tourism friendly guests to identify what has been the
"top of the mind" or "newest trend". It will make not just its competitor think twice but
makes this feasibility study doable to the market and ofcourse with the economic profile
of Tagaytay City.

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Feasibility Study for "Te Amo Coffee

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Feasibility Study for "Te Amo Coffee

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PAMANTASAN NG LUNGSOD NG MAYNILA

(University of the City of Manila)

Gen. Luna cor. Muralla St., Intramuros, Manila, Philippines

GRADUATE SCHOOL OF MANAGEMENT

(College of Business Management Graduate Programs)

Master of Business Administration (MBA)

Marketing Principles and Dyanmics

Feasibility Study :CafeumAromatico

Ablan, Joanna Marie C.

Prof. Geraldine Reyes

January 21, 2017

I. DESCRIPTION OF THE BUSINESS.5-9

Highlight of the Product..

II. MARKETING ASPECT..10-24

Consumer Purchase Behaviour

Competitive Pricing Strategy.

Below the line Advertising

Proposed Distribution Channel..

Our company, , is derived from two words Cafeum- which means

which is based from a coffee bean, robusta.

this, the following are the projected advantages:

will dominate the market of Tagaytay. Also we want:

To promote the agriculture of domestic land, Tagaytay.

Social and Environmental Responsibility

transactions shall then be processed.

essential in serving the products.

locally manufactured product has a big potential to sell.

Highlights of the Product

nutrition we can get from it.

shifted from being moderate to heavy coffee drinkers.

for coffee. This is an increase from last year's Php28.

growth to continue in the coming years," Deocareza explained.

serving a good product which Tagaytay City can be proud of.

their demographics. Assurance that 100% greatness will be reached.

consumers having a new product rather the usual of choice.

II. MARKETING ASPECT

To develop brand awareness of our different coffee products produced from

through a steady, month to month increase of new customer.

decrease in marketing expenses.

share in the first year of operation.

BENEFITS ADVANTAGE FEATURES

less risk to have

heart disease &

CafeumAromatico will position its product to target Students, young

Class A market ages 20 to 65 with income over Php80,000.00 for Professionals

strategies to introduce our products.

AGE: 20-65 years old

couples, couples with siblings

DEMOGRAPHIC INCOME: Php 80,000.00 and above

UNDERGRAD, PROFESSIONAL &

1st purchase: try to purchase product

that are uniquely presented

satisfaction, continuity of usage,

and heavy usage

display their wealth & properties.

While buying they expect special

Conscious, Wise Consumers, and

ready top accept new ideas

Target Market Profile

very good market for uniquely designed products.

Consumer Purchase Behaviour

TASTE , SMELL & TEXTURE

The table shows the purchase behavior of Class A consumer