T-Mobile Kicks Off El Llamado del Futbol, Giving Soccer

Fans a Chance to Win Once-in-a-Lifetime Trip to South

Africa.

New Campaign Offers Opportunities to Score Big With National

Sweepstakes, Gift With Purchase, and More

BELLEVUE, Wash. -- Consumers with soccer fever will have a number

of ways to score big with T-Mobile USA, Inc., which today launched a

national campaign, El Llamado del Futbol. The campaign will directly

connect fanatics to exciting promotional opportunities, giving them more

chances to celebrate and win during this landmark year for soccer. The

multifaceted program kicks off today with a national sweepstakes that

gives consumers a chance to win one of 10 trips for two to South Africa.

From March 3 through April 19, consumers will have the chance to

enter to win an all-expense-paid trip for two to South Africa in June

for a five-night, six-day experience of a lifetime. Soccer enthusiasts

can enter the sweepstakes at http://www.tmobilefutbol.com. To increase

chances of winning, consumers can enter daily. Each entry will count

toward the final drawing of the sweepstakes promotion.

"We know that our customers -- especially our Hispanic customers -- are among the most passionate
followers of soccer, and we

are committed to bringing them exciting ways to connect with the game

they love in 2010," said Wendy PiSero-DePencier, vice president of

brand and calendar marketing, T-Mobile USA.

Other campaign activities will follow the launch of the national

sweepstakes including in-store promotions, retail events, and compelling

handset offers with the launch of the T-Mobile-exclusive Nokia 5230

Nuron (http://www.nokiausa.com/NokiaNuron). Upon launch of the device in

the coming weeks, customers will be able to purchase the new Nokia Nuron

at participating retail locations and receive a special edition soccer

ball (while supplies last). The Nokia Nuron will combine 3G speeds with

a full touch screen and access to downloadable applications, games, free

turn-by-turn navigation, and more, all at an affordable price.

T-Mobile also will offer customers original FIFA-themed mobile

content and services to personalize their phones and enhance their

overall 2010 soccer experience, including ringtones, wallpapers, games,

accessories and applications.

Later this spring, T-Mobile will kick off 2010 Chances to Win as

part of El Llamado del Futbol, giving customers the chance to instantly

win soccer-themed or cash prizes daily. As part of the promotion,

T-Mobile will host retail events in select U.S. cities where fans can

meet soccer legends and have the chance to create their own soccer

moments through onsite activities.

PiSero-DePencier added, "For a true fan, soccer lasts longer

than 90 minutes -- it's a chance to connect with family who've

followed the sport and rallied behind teams for generations. That's

why El Llamado del Futbol will offer a variety of memorable experiences

for fanaticos, whether through player appearances at retail events or

the ultimate prize, a trip for two in June to South Africa."

During El Llamado del Futbol, customers can visit

http://www.tmobilefutbol.com for program details and updates.

El Llamado del FAtbol Sweepstakes. NO PURCHASE NECESSARY TO ENTER

OR WIN. Sweepstakes begins at 12:00:01 p.m. ET on 3/3/10 and ends at

11:59:59 a.m. ET on 4/19/10. Open to legal residents of the 50 U.S. and

D.C. who are at least 18 years of age and older at the time of entry. Go

to www.t-mobilefutbol.com for official rules, which govern. Odds of

winning depend on the number of eligible entries received. Void where

prohibited. Sponsor: T-Mobile USA, Inc.

3G coverage is not available everywhere. For information about

T-Mobile's 3G service, device features, or the offers and services

mentioned, see http://www.t-mobile.com.

Note to Editors

For images of T-Mobile services and products, please log on to

http://www.thenewsmarket.com/t-mobile to preview and request photos.

Registration is free for media.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless

operation of Deutsche Telekom AG. By the end of the fourth quarter of

2009, almost 152 million mobile customers were served by the mobile

communication segments of the Deutsche Telekom group -- 33.8 million by

T-Mobile USA -- all via a common technology platform based on GSM and

UMTS, the world's most widely used digital wireless standards.

T-Mobile USA's innovative wireless products and services help

empower people to connect to those who matter most. Multiple independent

research studies continue to rank T-Mobile among the highest in numerous

regions throughout the U.S. in wireless customer care and call quality.

For more information, please visit http://www.T-Mobile.com. T-Mobile is

a federally registered trademark of Deutsche Telekom AG.

Forward-Looking Statements

This press release contains forward-looking statements that reflect

the current views of Deutsche Telekom management with respect to future

events. The words "anticipate," "believe,"

"estimate," "expect," "intend,"

"may," "plan," "project" and

"should" and similar expressions are intended to identify

forward-looking statements. Forward-looking statements are based on

current plans, estimates, and projections, and therefore you should not

place too much reliance on them. Such statements are subject to risks

and uncertainties, most of which are difficult to predict and are

generally beyond Deutsche Telekom's control, including, without

limitation, those factors set forth in "Forward-Looking

Statements" and "Risk Factors" contained in Deutsche

Telekom's annual report on Form 20-F filed on February 28, 2008. If

these or other risks and uncertainties materialize, or if the

assumptions underlying any of these statements prove incorrect, Deutsche

Telekom's actual results may be materially different from those

expressed or implied by such statements. Deutsche Telekom does not

intend or assume any obligation to update these forward-looking

statements.

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