I.

Introduction

Bananas are vigorously growing, herbaceous plants growing in every

humidtropical region. Edible bananas are believed to have originated in the
Indo-Malaysianregion reaching to northern Australia. They constitute the
fourth largest fruit crop of theworld, following the grape, citrus fruits and the
apple. World production is estimated tobe twenty-eight million tonssixty-
five percent from Latin America, twenty-sevenpercent from Southeast Asia,
and seven percent from Africa. One-fifth of the crop isexported to Europe,
Canada, the United States and Japan as fresh fruit. India is theleading banana
producer in Asia, followed by Indonesia and then by Philippines.
ThePhilippines produces about one-half million tons, exporting mostly to
Japan.The Philippines, being one of the contenders for the title,
BananaCapital of the World, has innumerable banana plantations scattered
across Mindanao.Biggest producing region is Southern Mindanao capturing
almost half of the country'stotal production. Production of banana is mainly
concentrated in Mindanao where thebiggest banana producing provinces of
Davao del Norte, Davao del Sur and Davao Cityof Southern Mindanao region.
Outside Mindanao, the biggest producing provinces areIloilo in Western
Visayas and Isabela of Cagayan Valley. Most of the 337,082 hectaresof
banana are mostly backyard or smallholder operations. According to a
studyconducted by World Bank, the few commercial plantings are located in
Mindanao wherethere are about 28,000 hectares of Cavendish bananas being
produced for export.Banana has many uses especially in the human diet.
Utilization of banana as food can be in many ways -- from simply being
peeled and eaten out of-handto being sliced and served in fruit cups and
salads, sandwiches, custards and gelatins;being mashed and incorporated
into ice cream, bread, muffins, and cream pies. Ripe

bananas are often sliced lengthwise, fried in cooking oil, and re-cooked in
sugar caramel. Banana puree is important as infant food and can be
successfully canned bythe addition of ascorbic acid to prevent discoloration.
Because of seasonal gluts andperishability and the tonnages of bananas and
plantains that are not suitable for marketing or export because of
overripeness or stained peel or other defects, there hasbeen tremendous
interest in the development of modes of processing and preservingthese
fruits.Unripe banana has many food uses as well. In Zamboanga City,
greenunripe bananas, boiled in skin and served with

haleia

or coconut milk caramel, arepopular. Sun-drying slices of unripe fruits and

pulverizing make banana or plantain flour or powder. One of the most popular
unripe banana products is banana chips.Commercial production and
marketing of banana chips has beenincreasing in various parts of the world
over the past 25 years and these products arecommonly found in retail
groceries alongside potato chips and other snack foods.'Carinosa' and
'Bungulan' bananas are favored for chip-making in Latin Amerca. In
thePhilippines, the Saba and Cardava varieties are chosen for this
purpose.This paper proposes a banana chips production business in
ZamboangaCity. The idea stemmed from the proponents fondness for the
product and theprodigious source of banana in the area. The business and its
initial product shall benamed MILES COMPANY and MR. YUMMY BANANA
CHIPS, respectively. The bananachips shall be distributed mainly to the
canteens of the different primary, secondary, andtertiary schools in
Zamboanga City. Miles Company will also deliver to the grocery storesas well
as the canteens of the different companies or offices in the city.

II.Product Description

The Mr. Yummy banana chips are delicious, crispy, and healthy snacks.The
banana chips have a sweet taste. They are made from the Filipino banana of
the Saba and Cardava variety. Smooth delicious bananas are picked in their
maturegreen stage, peeled, thinly sliced, honey sweetened and then fried in
vegetable oil.They are a nutritious snack because of the honey content. They
do not containartificial additives. They are a nutrient-dense food, contributing
to a healthy diet byproviding not only potassium but also calcium, carotene,
vitamin C, and vitamin B6.Each chip has an average size of 25-30 millimeters
in diameter and thickness of 3-4 millimeters. The thin chips are deep-fried,
and naturally cooled before packagingrestoring the products crispiness.The
banana chips are packed by 50 grams in plastics. The label indicates
thebusiness and product name, ingredients, weight, and business address
and number.Each pack is well-sealed to maintain the products crispiness.

III.

VMO and SWOT Analysis

Vision