Boise student media

State
14-15 Mediakit
The Interior Demographics
newspaper 4
79% Current
online 6 of students engage
the arbiter Enrollment:
radio 7 What is
at least once weekly

22,003
+170 Staff
newsstands 8 Student Media? 81%
of all BSU students
Women Men
Student Media serves as Boise States independent student-
run media source specializing in print, radio, online, mobile
are
in-state
residents 54% 45%
guidelines 10 and video platforms. We exist to provide relevant and engaging
content to our student audience. Student Media is a leading in-
novator in mobile and media development and we understand
what is important to students because we ARE students. With Advertising impact:
policies 11 our award-winning design team and talented business, radio
and editorial staff, we provide outstanding advertising ser-
vices to local businesses and engaging content to Boise State
students and the local community. 73% reported that they look at ads located
in their college newspaper

run calendar 12 61% of students told friends about something

they saw in newspaper advertisements 75 80 85 90 95

51% of faculty and staff report

reading the newspaper

print online radio

Reaches over 15,000 30,000 page views Students spend on
students weekly each month average 1,500 hours
Distributes at over 50 15,000 unique visitors a month listening to
locations on campus student radio

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The Newspaper PRE-PRINTED INSERTS
Price (per 4,000 copies)
1 Page.................................$240.00
2-4 Pages............................$280.00
5-8 Pages............................$320.00
inserts in advance.
inserts
The Business Manager must approve all

The Arbiter reserves the right to refuse

any pre-printed insert at any time.
8+ Pages.............................$400.00

1/8 Page 1/4 Page 1/2 Page Full Page Rates quoted are for standard-sized
inserts printed on paper that can be

IN-HOUSE PRINTING inserted mechanically.
Price (per 4,000 copies)
1 Page (B&W).....................$320.00* For coupon books, tabloids, or large
inserts, call first for pricing and insertion
1 Page (Color).....................$480.00* requirements.
For additional pages, please contact
the Business Manager. Inserts simulating editorial style must
carry the identification This is a pre-paid
advertisement on each page of the insert.

Horiz.: 9.75x4.75 in.

4.8x2.3 in. 4.8x4.75 in. Vert.: 4.8x9.65 in. 9.75x9.65 in

PRICE (PER AD)

Price (per ad) Price (per ad) Price (per ad) Price (per ad)
1x.........$92.00 1x.........$184.50 1x.........$369.00 1x.........$738.00
6x.........$85.50 6x.........$166.50 6x.........$304.50 6x.........$585.00
15x.......$76.50 15x.......$142.50 15x.......$256.50 15x.......$495.00
30x.......$65.50 30x.......$120.50 30x.......$211.75 30x.......$405.00

POSITIONING
Positioning Charges:
20% of individual ad cost to position ad on back page
15% of individual ad cost to position ad on front inside cover or back inside cover

General Positioning Charge:

(for positions other than front inside, back inside and back cover) 10% of ad price
or a minimum of $10

Deadlines
ISSUE CONTRACT DUE
Monday Thursday, Week Prior

4 Thursday Monday, Week Prior

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Online
Online advertising allows your ad to be
placed across two websites that operate
student Radio
24/7, giving your ad maximum exposure.
We are able to reach not only students
at Boise State University, but also people
all over both the state of Idaho and the 1
country as a whole through our online
platforms.

In addition to our web presence, we have

two mobile applications (BroncoMobile
and Blue Turf) that both students and
2
members of the Boise community actively
use.

These applications give us the

opportunity to hit a continually
growing mobile market and catch the at-
tention of students that
desire more mobile information.

1) LEADERBOARD

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STANDARD SPONSORSHIP
728 x 90 px $450.00/mo.

2) SIDEBAR RECTANGLE
Two weeks: $120.00
Total of 112 ads (8 per day)
30 seconds long
Sponsorship Packages
300 x 250 px $350.00/mo.
SEMESTER SPONSORSHIP
3) IN-STORY RECTANGLE One semester: $420.00
Total of 840 ads (8 per day)
300 x 250 px $350.00/mo. 30 seconds long

4) EMAIL BLAST MONTHLY SPONSORSHIP YEAR SPONSORSHIP

468 x 60 px $50.00/wk. Four weeks: $196.00 One school year: $840.00
Total of 224 ads (8 per day) Total of 1,680 ads (8 per day)
30 seconds long 30 seconds long
Sent with every print
edition & with
breaking news alerts

arbiteronline.com / bsupulse.com
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The Stands Ad sizes are 8.5x11 (Letter-size).
Sales for any stands ad-space are
first-come, first-served.
Posters will be placed in the newsstands on Monday and
removed the following Monday unless otherwise contracted.
Contracts must be submitted 2 weeks prior to placement.
Rates
MORRISON
CENTER
SINGLE ROUTE ADS DOUBLE ROUTE ADS

VD
One week: $210.00 One week: $420.00

BL
Total of 21 stands Total of 42 stands
OL
PIT 2 routes available Both routes included
(either Route A or Route B)
CA

UNI
VER
SITY
DR

BROADWAY AVE
THE
QU
AD

TACO BELL
ARENA

BRONCO STADIUM

UNIVERSITY DR UNIVERSITY DR

LINCOLN AVE
Route A
Route B

BROADWAY AVE
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guidelines
Print Ads
Ads designed by Student Media will cost a minimum of $30 per ad size. If you have artwork prepared by an
organization other than Student Media, please read the following document requirements.
Adobe Illustrator & Photoshop Files:
We accept .ai and .psd files from Illustrator/Photoshop CS3, CS4, and CS5.
CS5.5 and CS6 files are not accepted.
Document size must be set for the actual printed size and hi-resolution (260-300dpi, or dots-per-inch).
Convert all type to Paths (create outlines) and ensure that the file color setting is CMYK (4-color process).
Please include all font faces used in the ad, and avoid type smaller than 6pt. in size.
Payment
The Policies
Prepayment: For new advertisers, prepayment is required prior to publication. For multiple
run contracts, 25% of the total contract price must be paid until credit is established. All
political advertising must be prepaid.
Credit: Invoices are sent out at the end of each week with statements being mailed out
monthly. Terms are net 30 days and there is a 15% charge on all returned checks. If an account
becomes delinquent after 30 days, the account will accrue a finance charge of 1.5% per month
(18% APR) or a minimum of $15 and may be turned over to a collection agency.
Payment types: Checks, Visa, MasterCard or Discover are gladly accepted.

Adobe PDF Files:

PDF files should be hi-resolution (260-300dpi, or dots-per-inch) with no compression. Please ensure that
the file color setting is CMYK (4-color process). Use PDF/1-x with 5.0 or above compatability if your
document contains any transparencies or opacity alterations. No pantones allowed in the ads.
If you cannot provide artwork at actual size, minimize the amount of white space (or blank space) around
the actual artwork and provide cutlines. Please notify your sales representative if your ad is not at
actual size.
Ad Policy
Boise State Student Media has the right to deny any advertisement, at any time. Any decisions
about ad cancellation are made at the discretion of the student Business Manager, student
Editor-In-Chief and student Pulse General Manager. Boise State Student Media is recognized as
a public forum by Boise State University and as such leaves all content decisions, including those
regarding advertising, to the student leadership within the media organization.

Alcohol Ad Policy: Political Ad Policy:

Radio Ads It is Boise State Student Medias first
amendment right to run, or not run,
All political ads are subject to approval prior
to running and it is the responsibility of the
Please ensure that you provide a stereo MP3 file at 64kbps and 44kHz. We do not use well-
advertisements regarding alcohol. While party submitting any political ads to adhere to
known or popular music in advertisements we produce. All commercials should be 30
Boise State Student Media is not subject to all local, state and federal political regulations.
seconds in length.
any controls regarding alcohol advertisements Political ads may also be accepted in one format
by Boise State, Boise State Student Media and not another eg. print but not radio. All
Produced commercial formats include pre-recorded straight reads with sound effects or
encourages the responsible consumption of political ads must be prepaid, in full, prior to
background music, dialogue, monologue (where the voice talent portrays a character, as opposed
alcohol in any advertisement. running in any Student Media outlet.
to an announcer), jingles, or any combination of these.

Online Ads
Please ensure that you provide a GIF (including animated GIF), JPG, PNG, DoubleClick, or DART
file. Please consult your sales represenative with any other file format.

A recommended file size of 40kb is suggested. Artwork resolution should be appropriate for
online formats (72-240dpi, or dots-per-inch). If animations are used they should adhere to the
IAB standard of 24fps and last no more than 15 seconds.

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Publication Dates
August September October November
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Normal Run Dates Special Issues Themed Issues

Back to School (August 20) Fall Finals Relief (December 15)
Welcome Back (August 25) Valentines Day (February 12)
Homecoming (October 16) St. Patricks Day (March 16)
Halloween (October 30) Spring Finals Relief (May 4)
Blue & Orange Dates Winter Rec Guide Dates
September 4 December 8
September 18 January 26
October 16
October 23 Orientation Issue
November 13 June 3
November 27 July 15

Sales Representatives Business Manager Marketing Director Financial Manager

208.426.6302 208.426.6303 208.426.6304 208.426.6306

208.426.6300 arbiteronline.com 1910 University Drive, Boise, ID 83725

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