Data Entry Area Lifetime Value Calculated Results.

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Modify these figures to enter your data This table will be computed automatically
Table 1 Table 2
Acquisition Second Third
Code Variables Year Year Year Variables
A Orders per year 1.2 1.3 1.4 Retained Customers
B Average Order Size $90 $100 $120 Referred Customers
C Retention Rate 52.0% 67.0% 78.0% Total Customers
D Referral Rate 1.0% 2.0% 3.0% Retention Rate
E Cost Percent 60% 58% 57% Referral Rate
F Acquisition Cost Each $52 0 0 Orders per year
G Marketing Cost Each $3 $10 $10 Average Order Size
H Special Program Cost $2 $2 $2 Annual Revenue
I Database Cost $4 $4 $4
J Referral Incentives $15 $15 $15 Cost % of Revenue
K Interest Rate 6.0% 6.0% 6.0% Product Costs
L Risk Factor 1.70 1.70 1.70 Acquisition Cost
M Days delay in payment 30 30 30 Marketing Cost
N Segment Size 450,000 NA NA Special Program Cost
Database Cost
If you have no data in a field, enter zero. Referral Incentives
Total Costs
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http://www.dbmarketing.com/special_ltv.htm Net Revenue
Discount Rate
NPV Revenue
Cum NPV Revenue
Lifetime Value
customer equity
alue Calculated Results. Do not enter any data here.
will be computed automatically

Acquisition Second Third

Year Year Year
450,000