Listing Plan of Action

to Get Your Home Sold

Call Brian Today!

Brian Gagnon, Realtor

617-733-3983
Brian.Gagnon@NEMoves.com
www.GagnonRE.com

OFFICE:
60 Adams St.
Milton, MA 02186
617-696-4430
Thank You

Thank you for the opportunity to help you with all your future
Real Estate needs. Its an honor and privilege that you would
consider hiring me to guide you through this exciting time.

Enclosed, In this package is the marketing process used to get

homes sold like yours as fast as possible for the most amount of
money.

I look forward to working with you for all your Real estate needs.

Your Future Realtor

Brian Gagnon

OFFICE: Brian Gagnon, Realtor

60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
My Objectives

To attract as many To communicate to To sell your home

qualified buyers as you, weekly results of for the highest price
possible to your my Marketing Plan possible in the
property. of Action. shortest time.

My Commitment To You
Provide exceptional service.
Negotiate the highest price and most favorable terms.
Exceed your expectations.
Market your property to the fullest potential.

My Qualifications To Sell Your Home

Full time Real Estate Agent for 13 years.
Have had the great fortune of selling over 600+ homes.
Ranked 10th in the State of Massachusetts by Real Trends.
Top 1% of all Coldwell Banker Agents in the Country.

B
Over $200 Million in Real Estate Sold!

OFFICE: Brian Gagnon, Realtor

60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Listing Plan of Action - To Get Your Home Sold For Top Dollar

1. Evaluate your house and competing
properties using a Comparative Market
Analysis.
2. Price your house competitively to attract
the greatest number of qualified buyers.
3. Submit your house to the Multiple Listing
Service.
4. Place a professional For Sale sign and
lockbox on the property when appropriate.
5. Hire a professional photographer to take
pictures of your house for all marketing
pieces (including websites, virtual tour
and brochures).
6. Prospect 3-4 hours per day and talk
to 50-100 people per day looking for
potential buyers and sellers.
7. Email Real Estate Agents for their
potential buyers for your house.
8. Contact all agents who have recently
shown houses similar to yours and see if
their buyers are still available.
9. Contact the Top agents in the
marketplace for their potential buyers.
10. Contact all buyer leads, centers of
influence and past clients for their
referrals and prospective buyers.
11. When possible, pre-qualify all potential
buyers who view your home.
12. Syndicate your listing to hundreds
of Real Estate Websites and Portals
worldwide.
13. Suggest and advise you as to any changes
needed to make your property more
saleable.
14. Update you constantly as to any changes in
the marketplace.
15. Call you regularly with buyer feedback,
showings and advice.
16. Continue the above points weekly until an
offer is written.
17. Represent you on all offer presentations to
assist you in negotiating the best possible
price and terms.
18. Handle all of the follow-up upon a
contract being accepted including all buyer
financing updates, title and other closing
details.
19. Deliver your check at closing.

We had a terrific overall experience with Brian Gagnon. He was a consummate professional and provided
invaluable guidance and insight throughout the home sale process. We selected him over other top agents in
the area due to his knowledge of the market and his transparency on the process. He priced our home very
competitively and resulted in an offer on the first listing day and multiple offers after the first 3 days.
- Gerry and Gina

OFFICE: Brian Gagnon, Realtor

60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Syndication Marketing

The more people who see your house, the more likely you will sell it for top market price.

90% 92% 40%

Of buyers searched online during Of buyers consider property More views occur with a Virtual
their home buying process photos essential. Tour than without.

Now that youve got a fantastic image and a sound

marketing plan, its time for one final step; getting your
listing in front of potential buyers. This important step is
what separates me from the competition, by offering the
most comprehensive syndication plan anywhere.

Take a look at some of the hundreds of websites we syndicate to, where buyers will be viewing your house:

OFFICE: Brian Gagnon, Realtor

60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Custom Marketing

Professional Photography Newsletter

Home Brochure Special Features

Just Listed Cards Open House Invitation

OFFICE: Brian Gagnon, Realtor

60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Common Questions and Concerns

What are you going to do to sell our home?

You may not be aware that there are two types of real estate agents, passive
and active. I am an active agent. This means when you list your home with
me, Ill spend my time actively and aggressively marketing your home to the
public and to other agents in the community. Please read my marketing plan
in its entirety.

What if we list high and come down later?

In todays market a large majority of buyers will not even look at property that
is overpriced. You want the largest number of qualified buyers looking at your
home. Id rather see you list at the right price to be able to turn offers away,
then overprice and not get any at all.

What if another agent said they would do it for less?

Thats a valid concern. Something to seriously consider is this: Do you
really want to be at a clear disadvantage when marketing your home? We
have to market your home to two people; the agents and the buyers. We will
aggressively market to them both.

What if we are considering another company?

The reality is, the company doesnt sell your home, it is the individual agent
that you choose. I am committed to being that agent. Compare our track record
versus the other agents.

What if another agent said they could get us more money?

An agent that lists your home overpriced is often afraid to tell you the truth
up front or just wants a listing to cultivate other leads. Buyers are the ones
that tell us what they are willing to pay for a house like yours, not the agent.

How long is your listing agreement?

Our standard listing agreement is six to twelve months.

What if I have a friend in the business?

Almost everyone knows someone in the real estate business. Do you absolutely
want to sell this house, or do you just want to do your friend a favor? Consider
this a business decision.

What if we are thinking of selling our home For Sale by Owner?

Consider this: The National Association of Realtors states Homes sold with
the assistance of a real estate professional had a median sales price 27% higher
than those sold as FSBO. I will net you more money.

OFFICE: Brian Gagnon, Realtor

60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
List Of References

Past clients like you that are willing to share their experience:

GERRY MOSCARITOLO LINDSEY TREMAINE KENNY LEGAULT

P: (917) 407-1671 P: (860) 460-4124 P: (781) 540-9430
E: gbosny@gmail.com E: lindseytremaine@gmail.com E: kennylegault@gmail.com

KAREN WYNNE STEVE CHU LIAM REGAN

P: (617) 366-9442 P: (617) 803-4938 P: (917) 276-6845
E: krnwyn@comcast.net E: stevechu9@comcast.net E: liam.regan@guaranteedrate.com

OFFICE: Brian Gagnon, Realtor

60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Reviews and Testimonials
I had the pleasure working with Brian to sell my condo
in South Boston this summer. Brian made the entire
process stress free and easy.
What sets Brian apart is that he truly understands the
real estate market and its current trends.
I cant recommend Brian enough to other buyers.
- Lindsey T.
We had a terrific experience with Brian Gagnon. He
was professional and provided invaluable guidance
throughout the home sale process. We selected him over
other top agents in the area due to his knowledge of the
market and his transparency on the process. He priced
our home very competitively and resulted in an offer
on the first listing day and multiple offers after 3 days.
- Gerry and Gina
We had listed with another agent who couldnt sell
prior to hiring Brian Gagnon.
When Brian took over it was light years above our prior
agent and experience.
His knowledge and experience contributed to a full sale
at list price.
- Dave S.
We interviewed several top agents for listing our home
in Milton. Brian Gagnon was light years above any
other agent we interviewed with. He had a game plan
on how to time the market and with that we were able to
get multiple offers above list price.
Brian was smooth, professional and a pleasure to work
with. I would refer him to anyone.
- Ken B.
OFFICE:
60 Adams St.
Milton, MA 02186
617-696-4430
Brian has, time and time again, been a force of nature
in complicated real estate transactions.
His ability to guide you through any sale is unparalleled.
He has a total commitment and loyalty to his clients and
makes all business seamless.
There is only one agent to call when buying or selling.
- Joe M.
Purchasing properties with Brian has been a great
experience as a buyer. He has put me in a great position
several times with his negotiation skills on the buy side.
His research is complete and his marketing process
has resulted in great returns and quick results for my
properties. I would highly recommend him to anyone
looking to buy or sell real estate.
- Bill Z.
I have used many agents before but Brian is definitely
at the top.
He found our dream home on our first try. He listened to
our needs and nailed it.
I would highly recommend Brian to anyone looking for
a home.
- Erik L.
Brian was the ultimate professional. He made a huge
difference when it came to getting my offer accepted
against multiple other offers. He is very well versed
in Norfolk county and in particular Milton. After we
closed on our house, we have seen a lack of inventory
in our price range, which he predicted. I would highly
recommend using Brian for his expertise and knowledge
in the area.
- Liam
Brian Gagnon, Realtor
617-733-3983
Brian.Gagnon@NEMoves.com
www.GagnonRE.com
Seller Timeline

Choose
Brian Gagnon
Closing Meet with
(SOLD!) Experienced,
Home Stager
full-time agent,
Occurs approx. Get home ready for
strong negotiator
30-45 days after market
accepted offer date Sign paperwork
Be open to
Transfer Home- suggestions
owners Insurance
Choose staging &
Transfer utility listing dates
information
Pack those boxes!
List Your Home!

THE Your home is

professionally staged
Appraisal
HOME SELLING
EXPERIENCE Photographer takes
photos
Value confirmation WITH
7-10 days after For Sale sign in your
appraisal complete Brian Gagnon yard
Online marketing
implemented

Inspections
Seller Updates
Buyers expense
Earnest money can Weekly update on
still be refunded
Get an Offer market activity

Sale Pending sign Review showing

Buyers earnest activity
goes out! money due
House de-staged Review feedback
Sales price
negotiations Review market
conditions
Closing date

OFFICE: Brian Gagnon, Realtor

60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Call Brian Today to Get Your Home SOLD!

Brian Gagnon, Realtor

617-733-3983
Brian.Gagnon@NEMoves.com
www.GagnonRE.com

OFFICE:
60 Adams St.
Milton, MA 02186
617-696-4430