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Listing Plan of Action

to Get Your Home Sold

Call Brian Today!

Brian Gagnon, Realtor


617-733-3983
Brian.Gagnon@NEMoves.com
www.GagnonRE.com

OFFICE:
60 Adams St.
Milton, MA 02186
617-696-4430
Thank You

Thank you for the opportunity to help you with all your future
Real Estate needs. Its an honor and privilege that you would
consider hiring me to guide you through this exciting time.

Enclosed, In this package is the marketing process used to get


homes sold like yours as fast as possible for the most amount of
money.

I look forward to working with you for all your Real estate needs.

Your Future Realtor


Brian Gagnon

OFFICE: Brian Gagnon, Realtor


60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
My Objectives

To attract as many To communicate to To sell your home


qualified buyers as you, weekly results of for the highest price
possible to your my Marketing Plan possible in the
property. of Action. shortest time.

My Commitment To You
Provide exceptional service.
Negotiate the highest price and most favorable terms.
Exceed your expectations.
Market your property to the fullest potential.

My Qualifications To Sell Your Home


Full time Real Estate Agent for 13 years.
Have had the great fortune of selling over 600+ homes.
Ranked 10th in the State of Massachusetts by Real Trends.
Top 1% of all Coldwell Banker Agents in the Country.

B
Over $200 Million in Real Estate Sold!

OFFICE: Brian Gagnon, Realtor


60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Listing Plan of Action - To Get Your Home Sold For Top Dollar

1. Evaluate your house and competing 11. When possible, pre-qualify all potential
properties using a Comparative Market buyers who view your home.
Analysis.
12. Syndicate your listing to hundreds
2. Price your house competitively to attract of Real Estate Websites and Portals
the greatest number of qualified buyers. worldwide.
3. Submit your house to the Multiple Listing 13. Suggest and advise you as to any changes
Service. needed to make your property more
saleable.
4. Place a professional For Sale sign and
lockbox on the property when appropriate. 14. Update you constantly as to any changes in
the marketplace.
5. Hire a professional photographer to take
pictures of your house for all marketing 15. Call you regularly with buyer feedback,
pieces (including websites, virtual tour showings and advice.
and brochures).
16. Continue the above points weekly until an
6. Prospect 3-4 hours per day and talk offer is written.
to 50-100 people per day looking for
potential buyers and sellers. 17. Represent you on all offer presentations to
assist you in negotiating the best possible
7. Email Real Estate Agents for their price and terms.
potential buyers for your house.
18. Handle all of the follow-up upon a
8. Contact all agents who have recently contract being accepted including all buyer
shown houses similar to yours and see if financing updates, title and other closing
their buyers are still available. details.
9. Contact the Top agents in the 19. Deliver your check at closing.
marketplace for their potential buyers.
10. Contact all buyer leads, centers of
influence and past clients for their
referrals and prospective buyers.

We had a terrific overall experience with Brian Gagnon. He was a consummate professional and provided
invaluable guidance and insight throughout the home sale process. We selected him over other top agents in
the area due to his knowledge of the market and his transparency on the process. He priced our home very
competitively and resulted in an offer on the first listing day and multiple offers after the first 3 days.
- Gerry and Gina

OFFICE: Brian Gagnon, Realtor


60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Syndication Marketing

The more people who see your house, the more likely you will sell it for top market price.

90% 92% 40%


Of buyers searched online during Of buyers consider property More views occur with a Virtual
their home buying process photos essential. Tour than without.

Now that youve got a fantastic image and a sound


marketing plan, its time for one final step; getting your
listing in front of potential buyers. This important step is
what separates me from the competition, by offering the
most comprehensive syndication plan anywhere.

Take a look at some of the hundreds of websites we syndicate to, where buyers will be viewing your house:

OFFICE: Brian Gagnon, Realtor


60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Custom Marketing

Professional Photography Newsletter

Home Brochure Special Features

Just Listed Cards Open House Invitation

OFFICE: Brian Gagnon, Realtor


60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Common Questions and Concerns

What are you going to do to sell our home?


You may not be aware that there are two types of real estate agents, passive
and active. I am an active agent. This means when you list your home with
me, Ill spend my time actively and aggressively marketing your home to the
public and to other agents in the community. Please read my marketing plan
in its entirety.

What if we list high and come down later?


In todays market a large majority of buyers will not even look at property that
is overpriced. You want the largest number of qualified buyers looking at your
home. Id rather see you list at the right price to be able to turn offers away,
then overprice and not get any at all.

What if another agent said they would do it for less?


Thats a valid concern. Something to seriously consider is this: Do you
really want to be at a clear disadvantage when marketing your home? We
have to market your home to two people; the agents and the buyers. We will
aggressively market to them both.

What if we are considering another company?


The reality is, the company doesnt sell your home, it is the individual agent
that you choose. I am committed to being that agent. Compare our track record
versus the other agents.

What if another agent said they could get us more money?


An agent that lists your home overpriced is often afraid to tell you the truth
up front or just wants a listing to cultivate other leads. Buyers are the ones
that tell us what they are willing to pay for a house like yours, not the agent.

How long is your listing agreement?


Our standard listing agreement is six to twelve months.

What if I have a friend in the business?


Almost everyone knows someone in the real estate business. Do you absolutely
want to sell this house, or do you just want to do your friend a favor? Consider
this a business decision.

What if we are thinking of selling our home For Sale by Owner?


Consider this: The National Association of Realtors states Homes sold with
the assistance of a real estate professional had a median sales price 27% higher
than those sold as FSBO. I will net you more money.

OFFICE: Brian Gagnon, Realtor


60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
List Of References

Past clients like you that are willing to share their experience:

GERRY MOSCARITOLO LINDSEY TREMAINE KENNY LEGAULT


P: (917) 407-1671 P: (860) 460-4124 P: (781) 540-9430
E: gbosny@gmail.com E: lindseytremaine@gmail.com E: kennylegault@gmail.com

KAREN WYNNE STEVE CHU LIAM REGAN


P: (617) 366-9442 P: (617) 803-4938 P: (917) 276-6845
E: krnwyn@comcast.net E: stevechu9@comcast.net E: liam.regan@guaranteedrate.com

OFFICE: Brian Gagnon, Realtor


60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Reviews and Testimonials

I had the pleasure working with Brian to sell my condo Brian has, time and time again, been a force of nature
in South Boston this summer. Brian made the entire in complicated real estate transactions.
process stress free and easy.
His ability to guide you through any sale is unparalleled.
What sets Brian apart is that he truly understands the He has a total commitment and loyalty to his clients and
real estate market and its current trends. makes all business seamless.

I cant recommend Brian enough to other buyers. There is only one agent to call when buying or selling.

- Lindsey T. - Joe M.

We had a terrific experience with Brian Gagnon. He Purchasing properties with Brian has been a great
was professional and provided invaluable guidance experience as a buyer. He has put me in a great position
throughout the home sale process. We selected him over several times with his negotiation skills on the buy side.
other top agents in the area due to his knowledge of the His research is complete and his marketing process
market and his transparency on the process. He priced has resulted in great returns and quick results for my
our home very competitively and resulted in an offer properties. I would highly recommend him to anyone
on the first listing day and multiple offers after 3 days. looking to buy or sell real estate.

- Gerry and Gina - Bill Z.

We had listed with another agent who couldnt sell I have used many agents before but Brian is definitely
prior to hiring Brian Gagnon. at the top.

When Brian took over it was light years above our prior He found our dream home on our first try. He listened to
agent and experience. our needs and nailed it.

His knowledge and experience contributed to a full sale I would highly recommend Brian to anyone looking for
at list price. a home.

- Dave S. - Erik L.

We interviewed several top agents for listing our home Brian was the ultimate professional. He made a huge
in Milton. Brian Gagnon was light years above any difference when it came to getting my offer accepted
other agent we interviewed with. He had a game plan against multiple other offers. He is very well versed
on how to time the market and with that we were able to in Norfolk county and in particular Milton. After we
get multiple offers above list price. closed on our house, we have seen a lack of inventory
in our price range, which he predicted. I would highly
Brian was smooth, professional and a pleasure to work
recommend using Brian for his expertise and knowledge
with. I would refer him to anyone.
in the area.
- Ken B. - Liam

OFFICE: Brian Gagnon, Realtor


60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Seller Timeline

Choose
Brian Gagnon
Closing Meet with
(SOLD!) Experienced,
Home Stager
full-time agent,
Occurs approx. Get home ready for
strong negotiator
30-45 days after market
accepted offer date Sign paperwork
Be open to
Transfer Home- suggestions
owners Insurance
Choose staging &
Transfer utility listing dates
information
Pack those boxes!
List Your Home!

THE Your home is


professionally staged
Appraisal
HOME SELLING
EXPERIENCE Photographer takes
photos
Value confirmation WITH
7-10 days after For Sale sign in your
appraisal complete Brian Gagnon yard
Online marketing
implemented

Inspections
Seller Updates
Buyers expense
Earnest money can Weekly update on
still be refunded
Get an Offer market activity

Sale Pending sign Review showing


Buyers earnest activity
goes out! money due
House de-staged Review feedback
Sales price
negotiations Review market
conditions
Closing date

OFFICE: Brian Gagnon, Realtor


60 Adams St. 617-733-3983
Milton, MA 02186 Brian.Gagnon@NEMoves.com
617-696-4430 www.GagnonRE.com
Call Brian Today to Get Your Home SOLD!

Brian Gagnon, Realtor


617-733-3983
Brian.Gagnon@NEMoves.com
www.GagnonRE.com

OFFICE:
60 Adams St.
Milton, MA 02186
617-696-4430