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PBS FOR VIAPHARM

Viapharm App

TECHNOLOGICAL BUSINESS RESEARCH AND


DEVELOPMENT DEVELOPMENT DEVELOPMENT

App development Focus on Marketing and Check the performance


communication

Dashboard for KPI Check social media


Cross continental
approach
App testing Forward to Research
team
Focus upon the
customers Update the app

Develop marketing
strategy

WBS FOR VIAPHARM


Process of how Viapharm App
is created, launched and
managed

Software development BUSINESS RESEARCH AND


process is carried out for DEVELOPMENT DEVELOPMENT
creating an app for
Viapharm
Focus on Marketing and Check the performance
communication
Enroll in the program
Check social media

Assemble a
Develop the project team Forward to Research
App team

Create App Conceptualiz 1.Concept


record e the project
Development
2.Applied Research
3.Pre development
Upload the Plan the 4.Development and
App project Pre-production
5.Launch of the app
and Commercialisation
Beta test the Execute the
app project

Submit the
app
Cross continental
approach Customer
Release the loyalty
app

Focus upon the Communicati Promotion


customers on

Documentati Interacti
Develop marketing on on
strategy
(CRM)
Databas Analysi
e s

Orde
r
STEPS TO PREPARE FOR CRM:

1. Building your project team


2. Defining your CRM Vision
3. Identifying your process and Pain points
4. Creating your functional Requirements list
5. Define and prioritize your high level CRM goals
6. Reporting outputs
7. Identifying your data sources
8. Integrating CRM
9. Setting User Access permissions
10. Risk Analysis
11. Build your user adoption strategy.

Research and Development:

Phase1: CONCEPT DEVELOPMENT


Establish product specification and Review market opportunities
Phase2: APPLIED RESEARCH
Feasibility development and Prototype development and testing
Phase3:PRE-DEVELOPMENT
Product design looks and design verification
Pase4: DEVELOPMENT AND PRE-PRODUCTION
Pilot scale production, Design validation and regulatory filings.
Phase5: LAUNCH OF THE APP AND COMMERCIALIZATION
Production and validation of the scaled process.

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