Santoor

Santoor, the Flagship brand of WIPRO Consumer care, is the third largest
selling soap in the first to bring the goodness of sandalwood and turmeric in a
convenient soap format. Since its introduction, santoor has become
synonymous with younger looking skin.

As santoor grew, it diversified to more innovative sub-brands such as Santoor

MoisturizedSoft Skin, Santoor PureGlo, SantoorBbay, Santoor Hand and
Body Lotion and much more.

The product of Santoor is as follow:

1]Santoor Soaps

2] Santoor Fragrances

3] Santoor Skin care

4] Santoor Hand wash

1] Santoor Soaps Has the following categories:

Santoor Orange
Santoor Pureqlo
Santoor Gold
Santoor White
Santoor Baby

2]Santoor Fragrances has includes the following Products:

Santoor Talc
Santoor Deo: Santoor deo is available in variants:

Grace Magic
Poise GoldElegance
3]Santoor Skin care includes the following:

Santoor Actiglo facewash

Santoor Hand & Body Lotion: Its come in 3 variants:

1)Santoor Whitening and UV Protection

2)Santoor Light Moisturizing

3) Santoor Extra Moisturizing

4] Santoor Hand wash:

PresentingSantoor hand wash with a blend of natural ingredients and unique

formulation that not only fight germs but also keeps the hands soft.

Santoor hand wash is available in four variants:

1)Essential oil

2) Extra Moisturizing

3) Glycerine&Apriocot

4) Extra Gentle

Another Product of santoor is Chandrika. And it is made with pure Ayurvedic

ingredients to cure skin problems and give clear, Flawless skin. The company
said that it is worlds first Ayurvedic soap and was launched in 1940.and it has
facewash and hand wash too of the same brand.

The another Product of santoor is Glucovita. And it includes Glucovita Powder

and Glucovita Bolts.

Santoor is in Homecare products also.

IMC
Integrated marketing of Wipro

Integrated marketing is the collection of various tools of marketing and

advertisement
Like advertisement, direct marketing, internet marketing, sales promotion,
public relation, and publicity this six are the tool of marketing and
advertisement.
With the various tool Wipro doing advertisement. The more emphasizes on
promotional tools for local retailers and distributor.
Quarterly budget for advertisement and promotion assign to sales officer from
the company. Sales officer spend the amount for advertisement and
promotional schemes.
The amount of advertisement divided between the distributors according to
their performance and size of area.
The sales officer decides the amount of distribution and where should the
amount spend. If the size of area is big and distributors performance is good
more amount is given for promotional schemes
 Tools of marketing communication mix

There are six tools of marketing communication mix

Advertisement

Direct marketing

Internet marketing

Public relation

Publicity

0Sales promotion

Advertisement
Any paid form of no personal communication about an organization, product,
service, idea or cause by an identified sponsor.
Wipro is in different business
It services & products BPOs
Wipro consumer & lighting
Wipro infrastructure and engendering

Wipro is in different products and business if we talk about consumer products

and lighting. Company gives local as well as national advertisement.
Ravi enterprise is authorized only for consumer FMCG products and lighting
products the advertisement of this products is given by sales officer assigned
by company.
Local advertisement like banners and print advertisement, promotional
schemes for local retailers are given by the sales officer of Wipro.
Sale officer has given a quarterly budget for advertisement expense by
company with target. He should decide where to do expenses. The other
national advertisement is given by company on different media like, television,
internet and other.
Direct marketing
A system of marketing by which organizations communicate directly with
target customers to generate a response and transaction

Direct marketing is used by company to communicate direct with consumers

for generating sales. In Wipro direct marketing is done by distributors.
Distributors appoints sales person for getting order from retailers. Sale person
has given target to archive sales target. Distributors also have their own
targets.
A sales person appointed by distributor goes to shops and takes order and
reports to sales officer.
Sales team is core competency of Ravi enterprise.

Sales promotion
Marketing activities that provide extra value or incentives to the sales force,
distributors, or ultimate consumers and can stimulate immediate sales

There are two type of sales promotion

Consumer oriented
Trade oriented

Consumer sales promotion includes coupons, sampling, premiums, and

etc.
There is free sampling, by one get one scheme, free gift on purchase, and
many other schemes has given on products of wipro.
For example a blue ball pen is given on purchase of santoor
soap .
There is also one scheme given by wipro four soap of santoor
free on purchase of four.

Many other schemes had launched by company as consumer oriented

sales promotion

Trade oriented promotion includes Promotion allowances

Merchandise allowances
 Price deals

Sales contests

Trade shows

Trade oriented promotion more emphasis on traders of company or

retailers they also have promotional schemes for distributors also.
Recently wipro launched scheme for retailers 121 lucky draw in this
scheme retailers should purchase pack of santoor soap continuously till
121 days. Than after winner will select from lucky draw. Winner will get
100000 R.s cash or a trip of Thailand.
There are many other schemes for distributors and retailers.Like tours,
lucky draw, gold coin on sales targets.
Company believes in doing more promotion for traders. Because of this
trader emphasizes on consumers to purchase wipro products.

Internet Marketing/ Interactive

A form of marketing communication through interactive media which allow for
a two-way flow of information whereby users can participate in and modify the
content of the information they receive in real time. The marketing activities
done through internet are also interactive marketing.

Wipro has entered into premier partnership with Adobe and is the first Indian
global it services company to attain this level of partnership it said in a
statement.
The solution created will help business to better understand and win
customers, increase share of wallet and differentiate through target, relevant
and consistent conversations across multiple and channels.
This partnership helps Wipro to provide digital marketing solutions and
enhance it to built relationship with customers.

Wipro has built up his website from that customers can get information about
products. And also gives schemes from online purchasing.

Public Relations
The management function which evaluates public attitudes, identifies the
policies and procedures of an individual or organization with the public
interest, and executes a program of action to earn public understanding and
acceptance.
To built public relation company doing many activities. Taking parts in events.
Their vehicles like mini open trucks goes to market area and play contest,
lucky draws and games and give product as free samples. These activities
are mainly doing at rural areas.
New product launching and mix marketing of Wipro (glucovita
)

Glucovita, Glucose-D offers consumer the goodness of Glucose, Iron,

Calcium and Vitamin D, all packed into one tasty and vitalizing drink.

Today, Glucovita is a brand well-known for its promise Instant energy for body
and brain. In other words, its different from other ordinary glucose powders,
offering refreshment along with the ability to provide instant energy for both
physical and mental activities.

Every scoop of Glucovita is packed with Glucose which instantly replenish the
body with energy and Iron which helps in improving mental concentration .

After getting success in glucose power brand glucovita Wipro consumer

care and lightning has been launched a glucose tablet called glucovita.
Its a quick energy giving tablet. The target is children. Wipro positioned
it as quick energy tablets with test. Majorly children are not like glucose
powder as energy drink so Wipro take its as a new concept and
launched a tablets as with glucose.

The target group is children so Wipro used child actors in their

advertisement. A foot ball playing children get quick energy from the
tablets and get quick energy. Its shows that a child wants energy at any
time so it can use glocovita. At the time of launching this product
company gives advertisement on different media. Company has given
advertisement on print media, on billboards on side of road, on
television and internet also.
Law
In India, as in most other jurisdictions agency signifies a relationship, which
exists where one person has an authority to act on behalf of another (the
principal) to create legal relationships between the principal and third parties.

The Indian Contract Act, 1872 (the Act) contains statutory provisions that
govern the rights and obligations of both the principal and the agent. Under
the statute an agent is a person employed to do any act for another or to
represent another in dealings with third persons. The person for whom such
act is done or who is so represented is called the principal. However every
person, who acts on behalf of another, is not necessarily an agent, for
example, a contractor employed to carry on some construction work is not
necessarily the agent of the principal. An employee technically, could be a
representative of the employer but he or she may not be authorized to act on
behalf of the principal. Generally, an employee is required to act under the
specific orders of the employer and exercise an authority that is limited by
these orders.

In order to determine whether a person is an agent, it is necessary to check

whether he acts for himself or for and on behalf of the principal because an
agent never acts on his behalf but always on behalf of another. In a contract,
if a person undertakes to be personally liable, he is not an agent. An agents
authority is not limited to the acts that are expressly granted under authority
but he or she also has the implied authority to do all acts which are incidental
to the main powers. The Act provides that an agent also has powers to do all
acts for the purpose of protecting the principal in an emergency as would be
done by a person of prudence in his or her own case.

It is interesting to note that a written document is not necessary to create a

contract of agency and it may be inferred from the circumstances and conduct
of the parties; and is valid even if there is no consideration. A person who
merely receives and transmits communications is not an agent and this can
be ascertained from the facts of the case. Similarly, the fact that the
remuneration payable to a party is described as a commission is not decisive
of the existence of an agency.

Distributorship Law is the law pertaining to the supply chains for

certain types of sales arrangements. Distributors and dealers are
participants in what is sometimes called a supply channel. The
distributor is typically a wholesaler who sells merchandise to dealers.
Dealers, in turn, are typically retailers who sell directly to the public.

This traditional terminology is most easily translatable to the automotive

industry and the distribution of machinery and mechanical goods. This
basic structure has many variants, but the overall scheme is
conceptually the same. One company provides the product to a
distributor who then re-sells the product to dealers who then sell the
items to the end purchaser. There can be multiple levels of distributors
and dealers, and in some instances dealers may even sell to the
distributors of another retail chain.

The laws affecting these business relationships cross over into many
practice areas. For example, there are usually a number of contracts
securing these relationships, there are shipping and tax implications,
there are consumer protection laws, and a variety of intellectual
property and licensing issues.

For more information on distributorship laws and this form of commerce,

please review the materials found below. Additionally, should you
require the assistance of a business attorney with experience in
distributorships or a litigator who can help you resolve a dispute over
these matters you can find one on the Law Firms page.
Right of an agent

Right to retain money of principal in case of default in

payment of his remuneration

Agent can asked for his remuneration if principle is failed to

give payment of the act done by agent. E.g. if Wipro fail to
give payment to Ravi enterprise at fixed time decided before
enterprise can asked for remuneration

Right to get compensation for damage due to unskilled

work done by principle
Its a right of agent to get remuneration of loss bearing by him
because of unskilled work done by principle E.g. Ravi agency
can asked about remuneration from Wipro regarding late. If
company fail to send goods to Ravi agency at proper time and
because of this if Ravi enterprise facing loss it can ask for
remuneration

Right to receive remuneration

Agent has right to receive remuneration of his work at time.
He can get compensation of late payment with interest.
Agency relationship are common in many professional areas. The
Wipro consumer care select as Ravi enterprise as its distributor to
distribute its product in the East area of Ahmedabad.

It has to give assurance to the company that it is completed the target

given by the it and as the require in the agency i.e. bank statement, and
the company has also to see that before giving any kind of
distributionship to any distributor it has to check its market reputation,
and the service offer by him.

The Wipro consumer care has also see that the distributor has capable
to do the allotted work i.e. the agency has the enough manpower to do
the work.

While giving any kind of distributionship the company is to see that the
agency is fulfilling the order given by retailor, and it completed within the
specific time limit. And the distributor has the own godown to store the
goods.

Ncome from
CB

The Wipro has generated major income