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Foundry Mode
Ying-chun Song
Business School of Shandong University
No.180 West Culture Road Weihai, 264209,China
(songyingchun@sdu.edu.cn)
Abstract-With the global economic competition of labor, different links of value chain generate different
aggravating, the problem of China manufacturing foundry added value, so the profitability of the three foundry mode
enterprise transformation upgrading is imminent. To is also different. To use the industry value distribution
successfully implement the transformation and upgrading, the "smile curve" as analysis tool, you can find that OEM only
manufacturing foundry enterprises must have the profound
exists in the bottom of the smile curve and makes the least
and comprehensive understanding of the various resistances
encountered in their upgrading process and its influence. profit; ODM can obtain the value and profits of the middle
Different from the most exiting studies, this article firstly part at the left side of the curve; OBM occupies the highest
elaborates the upgrading mode and possible path of the part of the right side of the curve and gains the largest part
foundry enterprises, and then analyses detailedly the of the industry profits[2].
diversified resistance which different upgrading paths might
encounter, and put forwards the coping strategies separately B. The upgrading path of foundry mode
from the enterprises and government point.
Enterprises growth is the process of value creation
Keywords - foundry; upgrading; resistance; dissolve. capacity promoting [3], so the upgrading purpose of foundry
mode is to promote the value chain upgrading , enhance the
I. INTRODUCTION value creation ability to achieve its competitive advantage
sustained and strengthen. In reality, there are two available
How Chinese manufacturing foundry enterprises realize upgrading paths for foundry companies to choose, namely:
their strategic transformation to achieve new developments I)OEMODMOBM.
is the focus of the public concerned. Scholars have made a
lot of researches on the upgrading of the foundry mode. In this upgrading path, enterprises need to go through
From the existing researching results, the majority primarily twice transformations. OEM companies need to start with a
focused on researching its upgrading need and the path, single OEM producer gradually upgrade to the ODM mode
seldom research the resistance maybe encountered in the including OEM and ODM ; secondly ,ODM companies
process of the transformation and upgrading. For need to design products to meet the demand of contract
manufacturing companies, the upgrading resistance of the providers and product these products according to the order.
foundry mode is the first factor to be considered and if this After their R&D design and production function have
factor is ignored, the upgrading target and the corresponding become mature and their products been adapt to the market
countermeasures will be the empty talk. environment, the foundry enterprises could get rid of the
brand of contract providers and establish their own brands,
II. THE MAIN FOUNDRY MODE AND UPGRADING PATH through the above two steps, they upgrade to OBM mode.
A. The major foundry mode II)OEMOBM.
ACKNOWLEDGMENT
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