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Punjab
Introduction to Financial
Accounting
Name&Reg:
Usman Tariq 49
Muamber Shaheen 13
S u b m i t t e d To
Muhammad Zubair
1
Table of Contents
Walls Unilever brand....................................................................................................... 2
HISTORY OF WALLS- A UNILEVER HEART BRAND...........................................................3
Unilever Is the Worlds Largest Manufacturer..........................................................................3
Launch of Heart Brand...................................................................................................... 3
Heart brand in Pakistan..................................................................................................... 3
Mission Statement............................................................................................................ 3
Vision Statement.............................................................................................................. 4
Contribution toward society................................................................................................ 4
During 2014, our main initiatives included:.............................................................................5
I. Corporate Philanthropy: Rs. 8.7 million....................................................................5
II. Community Investment and Welfare Schemes: Rs. 191.88 million...............................5
Objective of WALLs........................................................................................................ 6
Products........................................................................................................................ 6
1. Paddle Pop.......................................................................................................... 6
2. Cornetto.............................................................................................................. 7
3. Magnum............................................................................................................. 8
4. Fruttare.............................................................................................................. 8
Reason for selection......................................................................................................... 9
WORLDWIDE RANKING OF WALLS:...............................................................................9
RANKING OF WALLS IN PAKISTAN................................................................................. 9
Horizontal Analysis.......................................................................................................... 9
Vertical Analysis............................................................................................................ 12
Trend Analysis.............................................................................................................. 14
Common-Size Analysis................................................................................................... 15
References................................................................................................................... 16
2
Mission Statement
TO PROVIDE BEST QUALITY AND CAPTURE MARKET LEADERSHIP.
WALLS have enlightened its mission statement in different manners for their consumers. Have a
look at some of them:
The Walls brand stands for a good time. From affordable treats to premium indulgence, to
hanging out with friends and sharing precious family moments; Walls adds to the simple
pleasures in daily life.
Walls ice creams wrapped with fun, laughter and good times.
Vision Statement
WHEN YOU MEAN ICE-CREAM YOU MEAN WALLS.
Mention ice cream and most people think of the Heart brand. The brand with the big red heart
logo is behind many much-loved ice cream classics from indulgent treats like Magnum and
Cornetto.
Few foods are guaranteed to put a smile on people's faces like ice cream and wall is one of those.
a) Lifebuoy continued to teach children the importance of washing their hands with soap
on the five key occasions through its school programme conducted in collaboration
with local and global partners. Lifebuoy also worked with local partners to develop
the neo-natal handwashing programme. The brand signed a joint declaration with the
Ministry of Education, Punjab and other partners to include hand hygiene into school
curriculums.
b) Ponds again partnered with Shaukat Khanum Hospital to raise awareness about
breast cancer and celebrated Pakistani women in their efforts to recognize, encourage
and empower women through the Ponds Miracle Journey.
c) Pureit continued its efforts to provide access to safe drinking water through its water
purification device.
d) Supreme continued to support the medical dispensary set up by the brand in 2012 in
Khanewal for community health care.
e) Blue Band scaled up its school programme to educate students on healthy eating
habits across Pakistan. Blue Band also held multiple activities with mothers to
educate them about good fats and its importance in a childs healthy growth.
6
Objective of WALLs
To maximize profit: WALLS is capturing its market for the last 15 years and thus earning the
highest profit with respect to its competitors. Its profit is increasing every year and thus gaining
loyalty of its customers.
To capture greater market share: WALLS acquire about 68% of total market share of Pakistan.
To stay as market leader: Walls is the largest player in the Pakistan ice cream market. It is acting
as a market leader and thus earning highest revenue in market.
To earn goodwill and good reputation for the company: WALLS is providing its customer the
best quality product in a wide range of taste, flavor and thus getting pleasure and thus
maintaining their loyalty status.
Products
1. Paddle Pop
7
2. Cornetto
8
3. Magnum
4. Fruttare
9
In Pakistan ranking # is 1. As walls is one of those ice cream companies which is best capturing
and targeting the market as well as consumers. It has segmented the market in the most suitable
manner. It has the highest spending and highest earnings.
Horizontal Analysis
10
11
12
13
Vertical Analysis
14
15
Trend Analysis
16
Common-Size Analysis
17
References
3. ^ http://www.blackcountrybugle.co.uk/chimes-driving-Walls-Ice-Cream-the50s/story-20146777-
detail/story.html
5. ^ http://www.confectionerynews.com/Manufacturers/Unilever-enters-UK-confectionery-market-with-
Kinnerton-licensing-deal
6. ^ https://www.facebook.com/AlgidaUAE/