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University of Central

Punjab

Introduction to Financial
Accounting
Name&Reg:

Usman Tariq 49

Muamber Shaheen 13

Class&Sec: MBA 4-A

S u b m i t t e d To

Muhammad Zubair
1

Table of Contents
Walls Unilever brand....................................................................................................... 2
HISTORY OF WALLS- A UNILEVER HEART BRAND...........................................................3
Unilever Is the Worlds Largest Manufacturer..........................................................................3
Launch of Heart Brand...................................................................................................... 3
Heart brand in Pakistan..................................................................................................... 3
Mission Statement............................................................................................................ 3
Vision Statement.............................................................................................................. 4
Contribution toward society................................................................................................ 4
During 2014, our main initiatives included:.............................................................................5
I. Corporate Philanthropy: Rs. 8.7 million....................................................................5
II. Community Investment and Welfare Schemes: Rs. 191.88 million...............................5
Objective of WALLs........................................................................................................ 6
Products........................................................................................................................ 6
1. Paddle Pop.......................................................................................................... 6
2. Cornetto.............................................................................................................. 7
3. Magnum............................................................................................................. 8
4. Fruttare.............................................................................................................. 8
Reason for selection......................................................................................................... 9
WORLDWIDE RANKING OF WALLS:...............................................................................9
RANKING OF WALLS IN PAKISTAN................................................................................. 9
Horizontal Analysis.......................................................................................................... 9
Vertical Analysis............................................................................................................ 12
Trend Analysis.............................................................................................................. 14
Common-Size Analysis................................................................................................... 15
References................................................................................................................... 16
2

Walls Unilever brand


3

HISTORY OF WALLS- A UNILEVER HEART BRAND

Unilever Is the Worlds Largest Manufacturer


Unilever is the world's biggest ice cream manufacturer; with an annual turnover of 5 billion.
Wall's is the brand name of Unilever's Heart brand ice cream business, used originally in the
United Kingdom.

Launch of Heart Brand


Though Unilever has been selling ice cream globally for years, the Heart brand was launched in
1999 (and slightly modified in 2002) as an effort to increase international brand awareness and
promote cross-border synergies in manufacturing and marketing.

Heart brand in Pakistan


In Pakistan the Heart brand is called Walls and it is one of the most active players in the market
and is striving to offer lighter, healthier products as well as providing old favorites, hence
catering to a variety of diverse tastes.

Mission Statement
TO PROVIDE BEST QUALITY AND CAPTURE MARKET LEADERSHIP.

WALLS have enlightened its mission statement in different manners for their consumers. Have a
look at some of them:

The Walls brand stands for a good time. From affordable treats to premium indulgence, to
hanging out with friends and sharing precious family moments; Walls adds to the simple
pleasures in daily life.

Walls ice creams wrapped with fun, laughter and good times.

Adding vitality to life- responsible about good nutrition

Taste good, feel good and get more out of life.


4

Vision Statement
WHEN YOU MEAN ICE-CREAM YOU MEAN WALLS.

Taste the fun side of life

Mention ice cream and most people think of the Heart brand. The brand with the big red heart
logo is behind many much-loved ice cream classics from indulgent treats like Magnum and
Cornetto.

Making you happy

Few foods are guaranteed to put a smile on people's faces like ice cream and wall is one of those.

Contribution toward society


As a multi-local multinational, Unilever Pakistan Limited believes that the highest standards of
corporate behavior are essential to long term success. Unilever Sustainable Living Plan and the
Unilever Foundation enable us to achieve ambitious sustainability targets. The Unilever
Sustainable Living Plan (USLP) sets out to decouple growth from the environmental impact,
while at the same time increasing our positive social impact. In order to realize sustainable
growth, sustainability is integrated into our business strategy, brands and how we go to the
market. We also work with our consumers, customers and suppliers, engage employees and
foster new partnerships and collaborations to ensure a bright future for our business and future
generations. The Unilever Foundation is a key action taken by the Company globally, to help
meet our ambitious goal of helping more than one billion people improve their health and well-
being and, in turn, create a sustainable and bright future with our five global partners; UNICEF,
United Nations World Food Programme, Save the Children, Population Services International
and Oxfam. Unilever Pakistan partners with both local and global partners in order to execute its
sustainability agenda.
5

During 2014, our main initiatives included:


I. Corporate Philanthropy: Rs. 8.7 million

a) Making quality primary education accessible to the lesser privileged by supporting:


1. The Citizens Foundation (TCF) schools
2. Government schools through Public Private Partnerships
b) Unilever Pakistan also supported WWF for the Earth Hour campaign along with
employee participation across its operations in the country.

II. Community Investment and Welfare Schemes: Rs. 191.88 million

a) Lifebuoy continued to teach children the importance of washing their hands with soap
on the five key occasions through its school programme conducted in collaboration
with local and global partners. Lifebuoy also worked with local partners to develop
the neo-natal handwashing programme. The brand signed a joint declaration with the
Ministry of Education, Punjab and other partners to include hand hygiene into school
curriculums.
b) Ponds again partnered with Shaukat Khanum Hospital to raise awareness about
breast cancer and celebrated Pakistani women in their efforts to recognize, encourage
and empower women through the Ponds Miracle Journey.
c) Pureit continued its efforts to provide access to safe drinking water through its water
purification device.
d) Supreme continued to support the medical dispensary set up by the brand in 2012 in
Khanewal for community health care.
e) Blue Band scaled up its school programme to educate students on healthy eating
habits across Pakistan. Blue Band also held multiple activities with mothers to
educate them about good fats and its importance in a childs healthy growth.
6

Objective of WALLs
To maximize profit: WALLS is capturing its market for the last 15 years and thus earning the
highest profit with respect to its competitors. Its profit is increasing every year and thus gaining
loyalty of its customers.

To capture greater market share: WALLS acquire about 68% of total market share of Pakistan.

To stay as market leader: Walls is the largest player in the Pakistan ice cream market. It is acting
as a market leader and thus earning highest revenue in market.

To earn goodwill and good reputation for the company: WALLS is providing its customer the
best quality product in a wide range of taste, flavor and thus getting pleasure and thus
maintaining their loyalty status.

Products

1. Paddle Pop
7

2. Cornetto
8

3. Magnum

4. Fruttare
9

Reason for selection


WORLDWIDE RANKING OF WALLS:

Walls products are sold in more than 40 countries.

Walls is ranked as # 24 in Newsweeks list of Asias top brands.

RANKING OF WALLS IN PAKISTAN

In Pakistan ranking # is 1. As walls is one of those ice cream companies which is best capturing
and targeting the market as well as consumers. It has segmented the market in the most suitable
manner. It has the highest spending and highest earnings.

Horizontal Analysis
10
11
12
13

Vertical Analysis
14
15

Trend Analysis
16

Common-Size Analysis
17

References

1. "Wall's Tagline". Retrieved 5 April 2012.

2. ^ "Walls.com.my". Walls.com.my. Retrieved 2009-10-08.

3. ^ http://www.blackcountrybugle.co.uk/chimes-driving-Walls-Ice-Cream-the50s/story-20146777-
detail/story.html

4. ^ "Wall's || UK Home". Walls.co.uk. Retrieved 2009-10-08.

5. ^ http://www.confectionerynews.com/Manufacturers/Unilever-enters-UK-confectionery-market-with-
Kinnerton-licensing-deal

6. ^ https://www.facebook.com/AlgidaUAE/