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PRINCIPLES OF DESIGN FLIPBOOK RUBRIC

Criteria No Evidence Some Evidence But Meets or Exceeds the


(0pts) Still Needs Work (1-5) Standard (6-10)
Title Page: Includes title and name
Contrast: Includes information from class
presentation; picture provides a GOOD
example of element used in a professional
document; provided an explanation for
how the picture represents to design
concept
Repetition: Includes information from class
presentation; picture provides a GOOD
example of element used in a professional
document; provided an explanation for
how the picture represents to design
concept
Alignment/Proximity: Includes information
from class presentation; picture provides a
GOOD example of element used in a
professional document; provided an
explanation for how the picture represents
to design concept

Focal Point: Includes information from class


presentation; picture provides a GOOD
example of element used in a professional
document; provided an explanation for
how the picture represents to design
concept

Balance: Includes information from class


presentation; picture provides a GOOD
example of element used in a professional
document; provided an explanation for
how the picture represents to design
concept

Color: Includes information from class


presentation; picture provides a GOOD
example of element used in a professional
document; provided an explanation for
how the picture represents to design
concept

Graphics: Includes information from class


presentation; picture provides a GOOD
example of element used in a professional
document; provided an explanation for
how the picture represents to design
concept

Typography: Includes information from


class presentation; picture provides a
GOOD example of element used in a
professional document; provided an
explanation for how the picture represents
to design concept
Negative (Blank) Space: Includes
information from class presentation;
picture provides a GOOD example of
element used in a professional document;
provided an explanation for how the
picture represents to design concept
Perspectives: Includes information from
class presentation; picture provides a
GOOD example of element used in a
professional document; provided an
explanation for how the picture represents
to design concept

Design of Flipbook: Followed the basic


design principles to enhance the look of
your flipbook and make it look eye catching
and easy to read: color and font scheme are
repeated throughout publication,
appropriate font use, images and
explanations close together, important
elements stand out on each page of the
publication
Total Points

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