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Case Analysis
Ben & Jerrys Homemade Ice Cream Inc. : A Period
of Transition
Submitted by:-
Akhtar Shahi Qureshi PGP/20/312
Bishal Naskar PGP/20/322
Naman Jaiswal PGP/20/333
Rishi Vyas PGP/20/343
Sonalika Kumari PGP/20/353
Avijeet Tulsiani PGP/20/363
Background:
The corporation of Ben and Jerrys first began in 1978 in Burlington
Started homemade ice-cream shop with an investment of $12000
Gained reputation for the unconventional mix-in flavors Chocolate
Chip Cookie Dough, Cherry Garcia, Rain Forest Crunch, and frozen
yogurt are the major attractions.
Selling its products in all major markets in the US
Established themselves as a top tier competitor in the ice cream
industry from only a few thousand dollars, the business grew to a
million dollar corporation
During the 1990s, they experienced slow growth rates, in 1994, they
lost $1.87 million on sales of $148.8 million
In 1994,Cost of sales increased approximately 9.6 million
Majorly concentrated in super-premium segment 44 flavors brands
Ben & jerrys strong competition by Haagen-Dazs in the super premium
segment
Other significant competitors are Dreyers Grand, Breyers in the
premium segment
Action Plan:
SWOT Analysis
Strength Weaknesses
Opportunities Threats