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1 Persuasive Communication
Learning Objectives:
By the end of this session, participants will be able to:
Describe persuasive communication.
Identify key components of persuasive speech.
Use components of persuasive speech in planning communications.
Introduction
Slide 1
Slide 2
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http://www.brainyquote.com/quotes/quo
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Slide 4
Source:
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Slide 5
Source:
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Persuasive communication is
important for leadership.
It helps to influence others, build
consensus, and inspire people.
Source:
http://www.brainyquote.com/quotes/quo
tes/m/mayaangelo140532.html
Effective Persuasion
Animation Clicks: 1Slide 9
Source:
McKinney, Linda. Achievers
International. Presentation. The Art of
Persuasive Communication: Presenting
Ideas so you Get Yes. IACVB
Professional Development Institute.
Slide 19
Source:
McKinney, Linda. Achievers
International. Presentation. The Art of
Persuasive Communication: Presenting
Ideas so you Get Yes. IACVB
Professional Development Institute.
Refer to:
Worksheet 3.1.1: Persuasive
Communication Scenario on page
329 of Participant Handbook for
instructions on the scenario.
Handout 3.1.2: Planning Tool for
Persuasive Communication on
page 331 of Participant Handbook
for guidance on the group work.
Key Points
Slide 21
Instructions:
The principal would like to hear from you the stakeholders of this institution about
how you feel this grant should be used. The principal will listen to your ideas, and select
the idea that best benefits the institution. You should assume that the grant cannot be
divided evenly between the groups.
Each small group, which the facilitator will assign you to, will represent the interests of
one key group of people within the institution.
o Group 1: Tutors
o Group 2: Students
o Group 3: Clinical Teaching Instructors
o Group 4: Librarians
Each group should present one idea for spending the Tsch 5,000,000. Consider the
interests of your members how could Tsch 5,000,000 benefit your group? Consider the
interests of the institution how do your groups interests align with the interests of other
groups?
Your group will prepare a very short presentation of your position, using elements of
persuasive speech. You should elect 1-2 group members to give the presentation.
Your group will have to be creative. Although we do not have hard data to rely on in
this scenario, your group is allowed to invent 2-3 numbers to support your case.
Each group will have 3 minutes to share their idea, and to try to persuade the principal (as
well as the other people in the room) that you have the best idea for how to use this
capital improvement grant.
Adapted from:
Thiagi.com.Persuasion game. Available at: http://www.thiagi.com/pfp/IE4H/november2006.html#CashGame
Establish Credibility
What will help your audience know that you are trustworthy?
Will you need to enlist other support (collaboration, expertise, etc.) to establish
credibility with this audience?
Do you have any data/numbers that you can use to support your position? Are they from
credible sources?
What other tools can you use (examples, visual aids, props, pictures, stories, metaphors)
to help your audience connect with your message?
Connect Emotionally
How can you show your emotional commitment to your position/call to action?
What will your audience likely be feeling about your topic when you begin your
presentation? (Excitement, fear, doubt, etc.) How can you connect with that?
Cialdini, R.B. 2001. Influence: Science and practice. (4th ed.) Boston: Allyn & Bacon.
Conger, Jay. 1998. The Necessary Art of Persuasion. Harvard Business Review, May-
June 1998. pp 33-44.
Available at:
http://www.annbadillo.com/leadership/files/necessary_art_persuasion_jay_conger.pdf
Covey, Steven. 2003. The 7 Habits of Highly Effective People. New York: Free
Press/Simon & Schuster.
Crofts, Anita Verna. Leading Change: Persuasive Communication. Presentation.
Department of Global Health/I-TECH, Global Program Management and Evaluation
Course. 12-April-2010. University of Washington.
McKinney, Linda. Achievers International. Presentation. The Art of Persuasive
Communication: Presenting Ideas so you Get Yes. IACVB Professional Development
Institute.
Rose, Beverly. Persuasive Communication. Presentation. Texas A&M University,
AgriLife Human Resources.
Available at: http://agtraining.tamu.edu/handouts/PersuasiveCommunicationH-O.pdf