CASOS DE MRGENES

A B
S/C S/V S/C
COSTO 6.55 17.00
GANANCIA 25.3% 35.05%
PROMOCIN 16.09%
PUBLICIDAD 13.0%
OTROS 5.1% 6.00%
DISTRIBUIDOR 41.34% 28.45%
DETALLISTA 28.0%

LIDER (45%) 19.00 45.99

SEGUNDO (28) 21.00 47,99
TERCERO (12%) 23.00 54,98

UNIDADES 15,000 13,500

GANANCIA
PROMOCIN
PUBLICIDAD
OTROS
CASOS DE MRGENES (1)

C D
S/V S/C S/V S/C
45.00 100.00
35.08%
12.84% 11.56% 13.45%
15.23% 16.67%
4.80% 4.67%
23.87%
30.05% 45.00% 36.15%

135,00 299.00
155,00 275.00
99.00 218.00

12,000 9,500
 S/V

23.76%

13.06%

21.67%